--16 years of free bra fittings to help women look good, and do good--

WHAT: Join Wacoal in its mission to help end breast cancer with Fit for the Cure®! Participate in a Fit for the Cure® event and receive a complimentary bra fitting from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen® for breast cancer research and community health programs. Wacoal will donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at these events and pledges a guaranteed aggregate minimum donation of $250,000 to Susan G. Komen® in 2016.

Wacoal is continuing the #IGotFit social media campaign, aimed to inspire more women everywhere to get fit and build awareness!  For each woman who photographs themselves following their fitting with a special “I Got Fit” sign and shares on social media using #IGotFit, Wacoal will donate an extra $1 to Susan G. Komen®.

For the past 16 years, Wacoal has dedicated its efforts to educating more than 760,000 women across 411 cities in the US and Canada about the importance of bra fit, foundation and overall breast health. As a true grassroots initiative to assist women and families impacted by breast cancer, 75% of funds raised go directly to the community in which they are raised.  This season, help Wacoal reach its goal of donating over $5 million to Susan G. Komen® at one of more than 600 events across America.


WHY: Giving back is a major component of Wacoal’s business philosophy and an important factor in the growth of the brand.

Breast cancer is the second leading cause of cancer death in American women age 40-59 and accounts for nearly 1 in 3 cancers diagnosed in the U.S.  By taking less than 15 minutes to meet with a Wacoal fit expert, you’re helping to contribute to an important cause. Wacoal encourages women to visit their doctor for annual breast examinations that could ultimately save their life.


Research shows that 8 out of 10 women are wearing the wrong sized bra. Wearing a bra should not be even slightly uncomfortable.  Women should be professionally fitted for a bra once a year to ensure their bra size has not changed as a result of natural fluctuations in their body.


WHEN: Wednesday, March 2nd

10 a.m. – 8 p.m.

Dillards at Northpark Mall

320 W. Kimberly Rd.

Davenport, IA




To find additional events near you visit fitforthecure.com

To learn more about Susan G. Komen® or breast health information visit komen.org