The Idea Lab Presents: The Sociology of Success PDF Print E-mail
News Releases - Education & Schools
Written by Mark McLaughlin   
Friday, 01 November 2013 15:03

IA/IL QUAD-CITIES – For the past four years, Results Marketing of Bettendorf, IA, St. Ambrose University and select sponsors have been bringing the annual Leadercast event to the Quad-Cities. Recently, Results Marketing expanded its leadership scope and branched out with a new division called The Idea Lab, which is now preparing for its second educational offering to the community.

"Leadership is our passion, as many Quad-Citians know from our involvement with Leadercast, and we started The Idea Lab because we wanted to provide the community with a wide spectrum of interactive, engaging learning experiences," said Todd Ashby, Managing Partner of Results Marketing. "The Idea Lab is a place to share thoughts, concepts, procedures, and success stories. We invite the community to join us on this ongoing educational initiative."
The Idea Lab has completed the first course of an ongoing educational offering called Krypton Community College, a free online/offline project based on a simple idea: We learn better when we do it together. Every four weeks, Krypton Community College presents a different course, based around the work of an acclaimed author / teacher / scholar / speaker  someone with something to say and a track record doing it. The first course, No. 001, was based on the works of acclaimed leadership expert Seth Godin.
From noon to 1 p.m. on Nov. 5, The Idea Lab will present the first session of four-week course No. 002 of Krypton Community College. "We are happy to announce that the second course, The Sociology of Success, comes from the works of Malcolm Gladwell," Ashby said. "This course draws from Malcolm’s writings about how the society we build influences who we become, the heroes that lead us, and the choices we make."
Like the first course, course No. 002 will be held at the historic Joseph Bettendorf Mansion on the Rivermont Collegiate campus, 1821 Sunset Dr., Bettendorf, IA. "What a unique opportunity this is, for adults to be able to gather and learn in a space where intellect, character and creativity are normally fostered in children," Ashby said.
The course is held at lunchtime, so The Idea Lab makes group arrangements for those who wish to order lunch. Lunch is catered by Chick-fil-A, and attendees can pick from either a chicken sandwich meal or a veggie-wrap meal. The cost for the lunch is $10 per person per session.
About Malcolm Gladwell
Malcolm Gladwell searches for the counterintuitive in what others take to be the mundane. According to Gladwell, "There is more going on beneath the surface than we think, and more going on in little, finite moments of time than we would guess."
A staff writer for The New Yorker since 1996, Malcolm Gladwell is the author of multiple New York Times bestsellers, including The Tipping Point: How Little Things Make a Big Difference (2000); Blink: The Power of Thinking Without Thinking (2005); and Outliers: The Story of Success (2008). His latest book, David and Goliath (2013) was an instant bestseller.
How It Works...
Ashby explained how Krypton Community College works. "With every course, we meet each Tuesday for lunch for four weeks," he said. "Everyone who enrolls in the course gets a PDF document with links to articles and other resources. We come together to discuss and encourage each other to dive deeper into the work."
Unlike traditional school, there are no tests and no memorization, Ashby noted. "Instead, we put together a group of forward-thinking individuals who share their experiences and grow from the information being offered," he said. "We’re truly excited to be hosting this empowering course."
To enroll in Krypton Community College, contact Marcia Brandt of Results Marketing at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 563-322-2065. Also, please let her know if you will be ordering a chicken or veggie-wrap meal. Feel free to befriend The Idea Lab on Facebook at
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