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|Box Office Power Rankings: The Darkening "Twilight"|
|Movies - Box Office Power Rankings|
|Written by Jeff Ignatius|
|Thursday, 17 December 2009 09:15|
The Box Office Power Rankings do not like the Twilight movies. We are not fooled by the excitement or ticket-buying power of teenage girls. We are on Team No One. (Did I do that right?)
Neither movie has ever finished better than third place in the Box Office Power Rankings. We are confident that this validates our methods.
The first movie in the series was hammered by stiff competition. With a Rotten Tomatoes score of 44, it was 10th in the top 10 its opening weekend. To put that in context, New Moon’s 28 netted it a seventh-place finish in the Rotten Tomatoes criterion its first weekend. (Thank you, Couples Retreat, The Fourth Kind, and Planet 51.)
But the reality is that neither of these movies, given Thanksgiving release, is ever really in the Box Office Power Rankings conversation, even though they’re mostly avoiding the end-of-year Oscar bait. They might be ATMs for the studio, but without even better-than-mediocre reviews, they’re DOA in this neighborhood.
And that means there’s lots of room for movies that are more ... colorful. These five weeks of rankings feature wins by Precious (twice), The Blind Side (twice), and The Princess and the Frog, and a second-place debut by Invictus.
About Box Office Power Rankings
Box Office Power Rankings balance box office and critical reception to create a better measure of a movie's overall performance against its peers than gross receipts alone.
The weekly rankings cover the 10 top-grossing movies in the United States for the previous weekend. I assign equal weight to box office and critical opinion, with each having two components. The measures are: box-office gross, per-theatre average, Rotten Tomatoes (RottenTomatoes.com) score, and Metacritic (Metacritic.com) score.
Why those four? Box-office gross basically measures the number of people who saw a movie in a given weekend. Per-theatre average corrects for blockbuster-wannabes that flood the market with prints, and gives limited-release movies a fighting chance. Rotten Tomatoes measures critical opinion in a binary way. And Metacritic gives a better sense of critics' enthusiasm (or bile) for a movie.
For each of the four measures, the movies are ranked and assigned points (10 for the best performer, one for the worst). Finally, those points are added up, with a maximum score of 40 and a minimum score of four.
For more Box Office Power Rankings, visit CultureSnob.net/bopr. Culture Snob is the Web site of Reader Managing Editor Jeff Ignatius.
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