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Box Office Power Rankings: Outta My Way PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Wednesday, 19 November 2008 10:05

cover_movies.jpgDoes it make sense to get out of the way of a certain blockbuster? Or should studios try to tap into a market being unserved by that which every human is required to see on its opening weekend?

There are certainly examples of effective counter-programming. Mamma Mia! found a $28-million opening-weekend audience despite The Dark Knight’s $158-million debut. It has earned more than $143 million in the United States.

Yet the numbers suggest that studios were wise to avoid putting any wide releases against Quantum of Solace.

 
Box Office Power Rankings: Diminished Expectations PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Wednesday, 12 November 2008 05:00
role_models.jpgIt was odd to read these two things within a few minutes of each other:

On Role Models:

“[T]he kind of movie you don’t see every day, a comedy that is funny. The kind of comedy where funny people say funny things in funny situations, not the kind of comedy that whacks you with manic shocks to force an audible Pavlovian response.”

On Slumdog Millionaire:

“[O]ne of the rare ‘feel-good’ movies that actually makes you feel good, as opposed to merely jerked around.

The latter movie opened in a handful of theaters on November 12, so it doesn’t show up in this week’s Box Office Power Rankings, but Role Models does, and debuts at the top along with the Madagascar sequel.

 
Box Office Power Rankings: Weak or Typical? PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Wednesday, 05 November 2008 02:27

Seth Rogen and Elizabeth Banks in Zack and Miri Make a Porno The consensus that Kevin Smith's Zack & Miri Make a Porno and Clint Eastwood's Changeling were poor performers - the weakest Halloween weekend in a decade! - certainly isn't based on the track records of the filmmakers.

 
Box Office Power Rankings: Was "High School Musical" Held Back? PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Wednesday, 29 October 2008 02:49
Zac Efron and Vanessa Hudgens in High School Musical 3: Senior YearThe theatrical success of High School Musical 3 begs a question: Was Disney too slow to capitalize on the success of the original, which drew an audience of nearly 14 million the first two nights it aired in January 2006?

High School Musical 2, after all, got 17 million pairs of eyes with its American television premiere. Maybe it was about building the brand, but that seems like a lot of ticket cash foregone to me.

 
Box Office Power Rankings: Stone's Throw PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Friday, 24 October 2008 15:08
stone-w.jpgOliver Stone’s W. didn’t win this week’s Box Office Power Rankings, but it did better in every measure than I expected: $10.5 million in box office (fourth place), $5,175 per theater (third), 55 on Rotten Tomatoes (fourth), 56 on Metacritic (fourth). Consistency can pay off, and all that led to a second-place overall finish, behind the just-ahead-in-every-category The Secret Life of Bees (third, first, second, third).

It’s curious that the critical reception to W. has been so ... bland. Nobody hated it, and only Roger Ebert gave it four stars. If we do the Olympics-judging thing to its Metacritc scores by lopping off the top and bottom three, we get a range in the remaining 29 scores of 40 to 80 — from two to four stars on a five-star scale. Has a filmmaker who made a career out of polarizing critics and viewers become tentative and safe?

 
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