Schulz's MediaCom VOD Picks
Suscribe to Weekly RiverCitiesReader.com Updates
* indicates required

View previous campaigns.

Box Office Power Rankings: Nice Legs! PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Friday, 07 August 2009 15:54
'The Hangover': Nice legs!In nine weekends of release, The Hangover has finished in second place seven times in the Box Office Power Rankings. This past weekend, The Hangover passed Star Trek’s $254 million — which means it’s playing with the big boys.

It will gross less domestically than Transformers, Up, and Harry Potter, and its reviews were not as strong as Up, Potter, Trek, or Drag Me to Hell. But it’s the movie of the summer because it’s had great legs over a long period of time.

In their ninth weekends, Up and Star Trek were out of the box-office top 10. The Hangover was in eighth place with $5.2 million.

This past weekend, its third, Harry Potter grossed $17.9 million. The Hangover in its third: $26.8 million.

 
Box Office Power Rankings: Always a Groomsman PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Thursday, 09 July 2009 15:33

hangover.jpgYou have to feel a little sorry for the poor bastards of The Hangover. With all the trials they endured, in our Box Office Power Rankings they end up sniffing the ass of an old man. For a month. And when they finally get their shot at Culture Snob glory, Public Enemies sneaks in with numbers that are only across-the-board good — third place in each of our four categories.

 
Box Office Power Rankings: First Impressions of Summer 2009 PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Thursday, 28 May 2009 14:36

The conventional wisdom says that among the early entrants in the summer 2009 sweepstakes, Star Trek is a hit (and a winner in its first three weekends in our Box Office Power Rankings), Wolverine is a disappointment, and nobody cares about Angels and Demons. Yet X-Men Origins: Wolverine had the biggest North American opening of the three: $85 million.

These evaluations are muddied by so many variables — buzz, expectations, marketing, screen saturation, critical assessment — that it’s difficult to cut through the crap. This leads to some conventional wisdom that is anything but wise, such as the idea that the 2008 Hulk reboot was, in box-office terms, a triumph over its nearly identically performing 2003 forebear.

But I think we can say with some quantifiable certainty that our first impressions of the 2009 summer movie season are correct.

 
Box Office Power Rankings: Obligation Cinema PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Wednesday, 06 May 2009 07:42

wolverine.jpgThank Gods (I’ve been watching Battlestar Galactica, although to say I’ve been enjoying it would be an overstatement) that with X-Men Origins: Wolverine, the summer movie season is finally here. Normally, I would need Entertainment Weekly to tell me this, but our subscription lapsed. So I have to rely on the Wolverine television ads, which actually claim that those muttonchops are the first sign of the season.

Wolverine did well enough in its opening weekend, with $85 million domestically, but I’m afraid it might actually be an appropriate opener for summer 2009: the next installment of an established brand, and a movie that seems to excite very few people. Yes, they show up and pay their money the first weekend, but I think it’s out of habit. Call it obligation cinema.

 
Box Office Power Rankings: Welcome to Summer PDF Print E-mail
Movies - Box Office Power Rankings
Written by Jeff Ignatius   
Friday, 17 April 2009 06:00

fast-and-furious.jpg

A run of sequels is supposed to die a slow death, with waning interest as a series progresses. What, then, explains the $71-million opening-weekend take of Fast and Furious?

I know everybody has already forgotten the damned thing exists, but I’m still awed by that number. It’s a third sequel in a franchise nobody gets excited about, and it tops the series’ previous best start by $20 million.

Given the relatively dim star power of Vin Diesel, Paul, Walker, Michelle Rodriguez, and Jordana Brewster, it can’t be attributed to their returns. So what is it?

 
<< Start < Prev 1 2 3 4 5 6 7 8 9 Next > End >>

Page 2 of 9