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|Box Office Power Rankings: Death to "Star Wars"?|
|Movies - Box Office Power Rankings|
|Written by Jeff Ignatius|
|Wednesday, 27 August 2008 02:15|
How badly has George Lucas damaged the Star Wars franchise? At BoxOfficeMojo.com, The Clone Wars' revenues are being compared to Final Fantasy and TMNT - and after two weekends, it's losing to both.
The Clone Wars would appear to show that Star Wars is now being greeted with audience apathy and critical disdain; with a Rotten Tomatoes score of 18, it's just a little better than Mirrors, the scribes say.
It could be that the world is simply seeing the movie for what it is: a commercial for the Cartoon Network animated series slated for the fall. I'd prefer to think that critics and audiences alike are trying to compensate for hype-fueled lapses in judgment over the past decade. Revenge of the Sith had a baffling Rotten Tomatoes score of 79, which followed more-reasonable but still far-too-generous scores of 63 and 66 for the other two Star Wars prequels. And the trilogy had a combined domestic gross of $1.1 billion. Shame on all of us. (I'm not above reproach.)
The Clone Wars dropped to eighth place in this week's Box Office Power Rankings, with Tropic Thunder and The Dark Knight finishing first and second - just like last week. The new releases simply couldn't compete, with The House Bunny finishing third, Death Race fifth, and The Longshots seventh.
About Box Office Power Rankings
Box Office Power Rankings balance box office and critical reception to create a better measure of a movie's overall performance against its peers than gross receipts alone.
The weekly rankings cover the 10 top-grossing movies in the United States for the previous weekend. I assign equal weight to box office and critical opinion, with each having two components. The measures are: box-office gross, per-theatre average, Rotten Tomatoes (RottenTomatoes.com) score, and Metacritic (Metacritic.com) score.
Why those four? Box-office gross basically measures the number of people who saw a movie in a given weekend. Per-theatre average corrects for blockbuster-wannabes that flood the market with prints, and gives limited-release movies a fighting chance. Rotten Tomatoes measures critical opinion in a binary way. And Metacritic gives a better sense of critics' enthusiasm (or bile) for a movie.
For each of the four measures, the movies are ranked and assigned points (10 for the best performer, one for the worst). Finally, those points are added up, with a maximum score of 40 and a minimum score of four.
For more Box Office Power Rankings, visit CultureSnob.com/bopr. Culture Snob is the Web site of Reader Managing Editor Jeff Ignatius.
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