2013 New Year's Resolutions Survey Hints At Consumer Optimism PDF Print E-mail
News Releases - General Info
Written by Kelly Mooney   
Monday, 22 October 2012 14:21

SALT LAKE CITY (October 22, 2012)FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, today released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States during October 2012.

The 2013 New Year’s Resolutions Survey found that respondents’ top four New Year’s resolutions remain the same as prior year: (1) become more physically fit; (2), improve one’s financial condition; (3) improve health; and (4) lose weight. However, two new resolutions broke into the top 10 list – becoming more educated and improve work habits/career situation.  The education goal moved from 12th position in 2012 to 2013, and the work habit/career goal moved from 11th position in 2012 to 6th position.  The renewed focus on education and career both signal that consumers may be feeling the economy is reviving sufficiently to invest in an education and venture out into the job market.   One resolution fell off the Top 10 list – improve other relationships.



1. Become more physically fit

1. Become more physically fit

2. Improve financial condition

2. Improve financial condition

3. Improve health

3. Improve health

4. Lose weight

4. Lose weight

5. Read more

5. Read more
Become more educated – NEW

6. Change overall attitude:  be more positive

6.  Improve work habits/career situation -- NEW

7. Improve family relationships

7.  Travel more

8. Travel more

8.  Improve family relationships

9. Do more volunteer work

9.  Do more volunteer work

10. Improve other relationships (friends,
co-workers, neighbors)

10. Change overall attitude:  be more positive


For the first time, the survey asked consumers to share the resolution abandoned first and pursued the longest. Interestingly, fitness and weight loss appeared on both lists:

  • Resolutions abandoned first
    • Lose weight – 31% of those who made the resolution
    • Travel -- 26% of those who made the resolution
    • Improve physical fitness – 20% of those who made the resolution

  • Resolutions pursued the longest
    • Lose weight – 41% of those who made the resolution
    • Improve physical fitness -- 29% of those who made the resolution
    • Improve financial condition -- 16% of those who made the resolution


When asked to share methods most helpful to pursuing goals, the most frequently mentioned methods were:

  • Sharing goals with friends and asking for their support – 41%
  • Tracking goals in a planner – 25%
  • Keeping a journal – 18%


As in the 2012 survey, respondents were asked to rate their overall satisfaction with life. Interestingly, that number increased modestly from 2012, up to 7.3 versus 7.0 in 2012 on a 10 point scale of 1 = Not At All Satisfied and 10 = Extremely Satisfied.

Full survey results are available on www.franklinplanner.com.

Additional details are available on FC Organizational Products' SlideShare Channel and in infographic format.

Survey Methodology

FC Organizational Products surveyed a nationally distributed sample of 1,000 male and female consumers, 18 to 60 years of age across the United States through a third-party organization in October 2012. The survey’s resulting sampling error rate is at the 95 percent confidence level.

FC Organizational Products LLC is a global retailer and the exclusive worldwide consumer products licensee of the FranklinCovey™ brand owned by FranklinCovey Co. FC Org. Products helps individuals and organizations achieve greater organization, productivity, and success. The Company’s products are sold throughout Europe, Asia, Australia, and the Middle East and in more 15,000 retail outlets across North America, including FranklinCovey stores. Some of the Company’s best-known consumer products include ever popular FranklinCovey planners, PlanPlus™ Online, as well as a line of laptop bags and totes.  In recent years, the company has added thousands of organizational tools and accessories to its product offering which are distributed through its consumer sites including Franklin Planner, Geekorize, Tidy Nirvana and The Organized Parent . For more information about the 2012 Resolution Survey, please visit www.franklinplanner.com.

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