Happy Joe's New Joegurt Concept Opens Second Locatio Print
News Releases - Food & Dining
Written by Kristel Ersan   
Thursday, 01 September 2011 08:00

Happy Joe's has launched a new frozen yogurt concept, appropriately named Joegurt. Joegurt was first introduced at the Bettendorf location June 17th and has been receiving rave reviews. Now the company has opened the second Joegurt location in the upper level at the Happy Joe's located at 201 W. 50th Street in Davenport. Joegurt is real frozen yogurt that tastes like decadent ice cream. Both locations offer 10‐12 flavors and 5‐6 twist options. Some of the flavors offered are Tahitian Vanilla, Strawberry Sensation, Harvest Peach, Cookies ‘n Cream, Red Velvet Cake, Birthday Cake, Cappuccino, and a non‐dairy Orange Sorbet. Many of the flavors offered are also gluten‐free. Joegurt contains probiotics which are healthy bacteria that are good for general digestive health. It also has fewer calories and less cholesterol than ice cream. Kristel Whitty‐Ersan, Marketing Director for Happy Joe's, stated, “This is basically like really good ice cream without the guilt! Our guests seem to love it and we’ve seen many return visits just for the Joegurt.”

The way Joegurt works is you fill your own cup with the Joegurt flavor(s) of your choice and then visit a toppings bar where you can add fresh fruit, candies, granola, nuts, and cookies, and there are three flavors of Ghirardelli syrups available. Guests weigh their Joegurt creations and pay a per‐ounce price. Jenny Culp, Head Coach of the W. 50th Street location stated, “The kids love to go through the line and make their own creations. It is fun for them to make their own choices.”

Guests who would like to try a sample of Joegurt can opt into Happy Joe's new Mobile Club by texting HJ26 to 87365. They will receive a coupon for a free Joegurt at Happy Joe's located at 50th and Welcome Way.

Happy Joe's new Joegurt concept is the only one of its kind in the Quad City area. The company plans to open the next Joegurt concept in Cedar Rapids.  

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