WASHINGTON, D.C., April 17, 2012 — Today is tax day, and our nation’s biggest job creators – small businesses – continue to be hampered by uncertainty in the tax code and the threat of an increased tax burden next year. Among the biggest issues causing uncertainty are the ever-changing expiration and renewal of so-called tax extenders and the threat of increased tax rates next January.

To highlight the problems facing small businesses around the country, the National Federation of Independent Business is providing a fact sheet citing key statistics from the NFIB Research Foundation and other sources. Click here to view the two-page fact sheet or to receive it as an email attachment, please email Kevan Chapman at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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The guys I know have all been looking forward to “The Three Stooges” remake opening this month. They think Moe, Larry and Curly’s harebrained schemes, silly missteps, and thwacks, smacks and blindside attacks are hysterically funny.

Heck, I don’t need to go to the movies for slapstick - I’ve got men in my life!  (Kidding, of course.)

Everyone – yes, women, too – can be a stooge now and then. Lifelong “Stooges” fan Alex Hinojosa, our senior campaign manager at EMSI, says if you watch enough of their films, you start seeing their personalities in the people you meet. And just like on the big screen, the Moes, Larrys and Curlys of the world get themselves into loads of trouble. It happens all the time with PR.

The Moe: He’s the client who knows everything (so why on earth did he hire PR professionals?) Moe will bark and bang and bully to get things done his way even though he’s never coordinated a media campaign, never worked in radio, TV or newspapers, and doesn’t know a tweet from a twit.

He’s the client who insists on rewriting his media pitches because he thinks they should be longer and more detailed. (Succinct communications are what catch the attention of busy journalists and show hosts, but he disagrees.) He insists his angle is much more likely to interest a talk show host, even though he’s never hosted a talk show. Would you perform surgery on yourself? Moe would! And with disastrous results.

If you’re going to be a Moe, at least get a better haircut.

The Larry: Easygoing and passive, he doesn’t want to stir up controversy or offend anyone. No matter what the medium, he insists on appealing only to audiences and show hosts that already agree with his message, so he misses out on the opportunity to win over new fans – and their friends.

The Larrys are also easily forgotten. If they won’t do, say or write anything provocative during their marketing campaign, they won’t engage their audience, which means few will remember them.

The Larrys tend to quietly go along with everything their PR agency suggests. They don’t ask questions when they have them, and they don’t contribute their ideas. Their campaigns may be a bit lackluster because they’re afraid they’ll bother somebody if they actively participate.

The Curly: He’s the star of the stooges – and he doesn’t even know it. The Curlys are the clients with great stories, powerful messages and a big lack of self-awareness. “Why would anyone want to interview me?” they ask.

In truth, everyone has a great story, and a pro will find it and use it. Nothing breaks my heart more than to hear someone tell me, “I was with an agency and I paid them thousands of dollars, but all I got was one mention in a weekly paper in Boondocks, Idaho. No one’s interested in me.”

What a cruel blow to a person’s self-esteem! PR companies that tell you “no one’s interested” are really saying, “We didn’t get results, so we’re blaming you.”

Yes, your message, the energy and interesting content you bring to the media and the quality of your book or product will determine whether you ultimately meet all of your goals. But don’t believe for a minute that no one’s interested in you. It’s simply not true.

From what Alex tells me, the actor who played Curly in the original “Stooges” was painfully insecure in real life. That led to heavy drinking, overeating and other self-destructive behaviors, which took a terrible toll on his health. He suffered a stroke in 1946, never fully recovered, and died six years later. Such a sad end for a man who made so many people laugh.

“The Three Stooges” make for great entertainment on the big screen, but if you want a successful media campaign, don’t be a stooge!  When you’ve hired a team of professionals with a strong track record and plenty of years in the business, trust them.  Let them do their jobs.

Be ready to participate in your campaign by asking questions, sharing ideas, and providing any materials or information that might be useful.

And remember, you do have a story that others want to hear. You’re no less important than the next guy.  Don’t make me knock you over the head with a dead fish for you to believe that!

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. She also co-hosts "The News and Experts Radio Show with Alex and Marsha" on Sirius/XM Channel 131 on Saturdays at 5:00 PM EST.

Galesburg, Illinois – Congressman Bobby Schilling (IL-17) joined the offices of U.S. Senators Dick Durbin and Mark Kirk, Illinois State Senators John Sullivan (D-47) and Darin LaHood (R-37) and State Representatives Don Moffitt (R-74) and Norine Hammond (R-94)  in support of Carl Sandburg College’s 21st Annual Jobs Fair held today in Galesburg.  

“Jobs fairs like today’s serve as a great reminder that there openings right  here in the 17th District,” Schilling said.  “With unemployment at a federal level and here at home having been too high for too long, it’s easy for folks looking for work to become discouraged.   I can’t emphasize enough how important it is for folks in Springfield and in Washington to work together on creating an environment that encourages private-sector job creation, giving our unemployed friends and neighbors hope, opportunity, and a bright career path.”

"With the national unemployment rate above 8 percent and rates even higher in many communities throughout Illinois, job fairs like the one in Galesburg today provide important resources and connections for those hunting for new jobs or those looking to expand and enhance their careers," said a spokesperson for Senator Kirk.

The unemployment rate in Knox County was at 9.5 percent as recently as February, significantly higher than February’s national unemployment rate of 8.3 percent.  The jobs fair enabled job seekers from Galesburg and the surrounding area to connect with the more than 60 employer representatives attending, develop contacts in the many industries represented, explore career options, and collect information for their job hunt.

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Baby boomers stand to inherit $10 trillion in the next few years and women will get the bulk of it, according to a Cornell University study, because they outlive men an average of seven years.

“Women already control 60 percent of the nation’s personal wealth – they outnumber men and they are traditionally the shoppers,” says financial expert Scott T. Schultz, author of Scott Schultz’s Guide to Closed-End Funds (www.closedendfundguru.com).

“It’s sad that, despite the fact that nearly a third make more money than their husbands and they’re starting businesses at twice the rate men are, 38 percent of women ages 30 to 55 worry they’ll eventually live in poverty because they can’t adequately save for retirement,” he says.

With the first of the boomers hitting 65 this year, the nation will see an even greater number of retirement-aged women holding the country’s purse strings.

“Many will inherit money and property from their parents and/or their husbands, and many will live another 30 to 40 years,” Schultz says, citing the Cornell study. “They’ll need to invest their money to ensure they have enough to avoid that impoverished retirement they fear, but they – and the nation – have lost confidence in the stock market; April 2011 saw the lowest number of investors since 1999.”

What brokers don’t tell clients about, he says, is closed-end funds. Schultz, ranked the No. 1 Separate Account Money Manager for three consecutive years by USA Today, says he earned that national honor by relying almost solely on these limited-issue stocks. Because they’re available only in finite numbers and because watchful brokers can find them “on sale,” they’re a better bet as an investment for those who are willing to sit on them awhile.

Why is the American public so in the dark about closed-end funds? Noting his book is the first written on the topic in more than 20 years, Schultz says there are a few reasons:

• Brokers can’t generate a lot of commissions from them. Brokers move open-ended funds quickly because they earn a commission with each transaction. It’s easy money for them, Schultz says. Closed-end funds require a longer term investment strategy, so brokers who want to get rich quick won’t use them.

• They require more effort from the broker, who has to work to find the “sales.” One advantage of closed-end funds is that they can sometimes be purchased at a discount, so the investor starts off ahead of open-end investors who are paying full price for stocks, Schultz says. Even if the fund never gets back up to its full value, any increase at all is a gain. But the broker has to be willing to work to find the good investments with good discounts. And then he or she has to be willing to sit on them.

• Closed-end funds are boring! For a lot of brokers, it’s just plain fun to trade stocks in products and initiatives with an exciting ring to them, whether it’s Facebook or a treasure-hunting ship. These brokers are constantly trading stocks – and generating transaction feeds, lawyer fees and underwriting fees every time – because that’s what they like to do. Closed-end funds require thoughtful, sometimes tedious research before buying, and then the patience of a saint as both the broker and the investor wait for the bid price to increase.

About Scott T. Schultz

Scott T. Schultz began his career in 1983 at E.F. Hutton and was ranked the nation’s No. 1 Separate Account Money Manager by USA Today for three consecutive years using GIPS verified/audited performance numbers supplied by Morningstar, Inc. Schultz was a GOP nominee for U.S. Congress in 1988, and met with Presidents Ronald Reagan and George H.W. Bush at the White House. He graduated from Michigan State University with a degree in journalism.