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|Can You be the Next Business Thought Leader?|
|News Releases - Business & Economy|
|Written by Ginny Grimsley|
|Monday, 29 July 2013 13:57|
Corporate Thought Leader Architect Shares Tips
Plug “thought leader architect” into the title field of a LinkedIn search and only one name pops up: Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet,” (www.thinkaha.com/
“The truth is, a lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their field is good for business,” Levy says.
“But most people have a hard time figuring out how to do it on their own.”
Levy, who works with corporations to develop thought leaders among employees, says CEOs recognize that the wide availability of information on the internet has changed how customers do business.
“Customers are quite knowledgeable, and they get that way by using the resources available online,” Levy says. “It doesn’t take long before they know enough to spot a true expert – someone with vision; someone with a strong track record of success; someone who knows their field so well, they can tell you where it’s going, and where it should go.”
When we had only the traditional media and its well-guarded access, our thought leaders tended to be people who were already in vaulted positions, such as elected officials, CEOs of major corporations and entertainment personalities, Levy notes.
Today, thanks to the egalitarian nature of social media, anyone can become one. But many people don’t know where to begin.
Levy offers these suggestions for developing your reputation as a thought leader.
About Mitchell Levy
Mitchell Levy, Thought Leader Architect and CEO at THiNKaha, has created and operated 15 firms and partnerships since 1997. Today, he works with companies who are active in social media to leverage their IP and unlock the expertise of their employee base to drive more business. He is also an Amazon best-selling author with 18 business books, including the new “#Creating Thought Leaders Tweet.” Levy is a frequent media guest and a popular speaker. In addition to the companies and joint ventures he has started, he has provided strategic consulting to more than 100 companies, has advised more than 500 CEOs on critical business issues through the CEO networking groups he's run, and has been Chairman of the Board of a NASDAQ listed company.
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