Food & Dining
Local Business Jammed with Cheesy Valentine’s Orders PDF Print E-mail
News Releases - Food & Dining
Written by Stacy Hilton   
Tuesday, 12 February 2013 10:55

Since Valentine’s Day falls on Thursday, a school night, local businesses that cater to the family are especially feeling the love this year.  Papa Murphy’s, (the fifth largest pizza chain in the nation) is swamped with cheesy Valentine’s orders for their HeartBaker™ - a pizza in the form of a heart. In fact, V-Day is a heart stopper for sure - one of the busiest pizza days of the year!  We’d love to have you come out to a Papa Murphy’s in our area this week to show how we make the HeartBaker™ - a perfect gift for the entire family!

You could cover this as part of a bigger story on how local businesses are swamped with V-Day orders – (businesses like Papa Murphy’s, florists, card shops, candy stores, jewelry shops).

Papa Murphy’s Difference:

Papa Murphy’s is so successful on Valentine’s Day because the company capitalizes on the new trend of staying home with the family on Valentine’s Day – especially when it falls on a school night.  In a recent survey, 90% of women with children say they’re happy to  spend V-Day at home with the kids.  62% say the high prices and big crowds deter them from going out on Valentine’s Day. At Papa Murphy’s, you pick your own fresh ingredients and take the HeartBaker™ home to bake in your own oven – vs. - going out or waiting for the pizza boy with a cold delivery. Papa Murphy’s brings families together through food, people and love. 

CUPID WANTS YOUR DOUGH (Crazy Facts about Valentine’s Day Spending)

Did you know On Valentine’s Day  -

• Spending is expected to reach more than $17 billion nationwide
• 141 million cards are exchanged worldwide – (second to only Christmas in card sales)
• The average consumer will spend $126
• Men spend double what women spend - $168 compared to $85
• 85% of women prefer quality time with their significant other instead of a gift
• 52% of women say they feel guilty if their significant other spends too much on a V- Day gift
• Half of women say they would end the relationship if their significant other forgot V-Day
• 198 million roses bought on V-Day  (mostly red)
• Folks will spend $1.7 billion on followers - 73% bought by men, 27% by women
• 8 billion candy hearts will be produced - enough to be laid out from Rome, Italy to Valentine, Arizona – 20 times and back again
• 11% of Americans will get engaged on V-Day

So don’t be a heart breaker!! Come out and show how we make the HEARTBAKER! I’ve enclosed a press release with OTHER heart-shaped VALENTINE’S gift ideas and would love to help you tell this story.

 
Calling All Bakers! PDF Print E-mail
News Releases - Food & Dining
Written by Rock Island Library   
Tuesday, 12 February 2013 10:26
edible book Bake what you love by entering an edible book creation into our "Book Lovers Edible Book Contest."

 

Saturday, Feb. 16, 11:00 am to 2:00 pm

Main Library Community Room

401 19th Street

 

Earn a gift card to a cooking store by creating a tasty edible book baked good to be judged in one of three categories: Best Tasting, Most Elaborate and Best Looking. We need to know if we'll have entries, so please call 309-732-7330 by Feb. 13 to let us know that you plan to enter the contest. (Your item does not have to be ready until Feb. 16.)

 

Don't want to bake? We need judges! Baking is not required to attend the event. Come see the entries!

 

What is an edible book? The only requirements are that entries must be edible and must relate to a book in some fashion. For example, entries may look like a book or book cover, may refer to a character, or may play off a title or quote in a book.

 
Hardee's menu item debuts with Super Bowl ad PDF Print E-mail
News Releases - Food & Dining
Written by Angie Taylor   
Friday, 01 February 2013 15:15

Hardee’s just announced their new Charbroiled Atlantic Cod Fish Sandwich with a little help from Sports Illustrated model Nina Agdal.

The swimsuit model stars in the new menu item’s commercial, first premiering this weekend during Super Bowl XLVII. A behind-the-scenes look at the spot can be viewed on Hardee’s YouTube page.

The Charbroiled Atlantic Cod Fish Sandwich features a charbroiled fillet of Atlantic cod, creamy tartar sauce and sliced tomato and lettuce on a honey wheat bun. Together with sister brand Carl’s Jr., the national fast-food chain is the first to offer a charbroiled fish sandwich – not battered and deep fried – on the menu. At only 420 calories, the charbroiled sandwich offers a healthy and flavorful new meal option.

More information, including a behind-the-scenes photo of Nina at the commercial shoot, is available here.

 
MAMA BOSSO PIZZA GETS A NEW LOOK PDF Print E-mail
News Releases - Food & Dining
Written by Glenn Kass   
Friday, 01 February 2013 15:11

New corporate logo and product label refreshes corporate brand for the future

Rock Island, IL – Mama Bosso Pizza has launched a new corporate logo, marking the most dramatic change in its visual identity in over 50 years. The updated version of the company’s name includes a deeper color of red, reminiscent of the color of the original recipe sauce but the iconic image of “Mama” remains unaltered. The new layout and logo refreshes the corporate brand as it heads toward the future.

"Our new logo represents what Mama Bosso stands for today," said Scott Florence, CEO of AFS Classico, LLC., the company (located in Rock Island, IL) that purchased Mama Bosso in August 2012. "We've kept visual elements that reflect our heritage and emphasize our forward-thinking mindset.”

AFS Classico plans to achieve strong growth by maintaining the high quality of items in the current line-up but also creating new and exciting lines of authentic, all-natural and healthy foods for the family. The new packaging protects the pizzas from lights and fading, making it more visually appealing to the consumer and emphasizes the simple, authentic pizza for which Mama Bosso is known.

“We believe our pizza is the best tasting frozen pizza in the market due in large part to our authentic hand-made crust.  We use simple recipes, fresh ingredients and REAL cheese.” According to Florence, “Fancy photographs are great but they can’t compete with what ultimately comes out of the oven.”

Look for several new additions to the Mama Bosso family of quality food over the coming months beginning with plans to introduce a spicy, Mexican Style pizza with chorizo sausage, refried beans, green peppers, onions and both cheddar and mozzarella cheeses followed by hand-made breadsticks with fresh roasted garlic and real butter.

Designed by MindFire Communications in LeClaire, Iowa, the new visual identity presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to quality and focus on natural products.

Mama Bosso pizza enjoys a 60-year history in the Midwest.  Mama Bosso’s restaurant and bar, once a downtown Moline, IL fixture, became one of the first establishments to offer pizza in the region back in the 1950’s.  Mama Bosso pizza is currently sold in all the major grocery stores in Eastern Iowa, including the Quad Cities, Iowa City/Cedar Rapids and Des Moines.

 Mama Bosso New Product Logo January 2013.jpg

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NFPA and ESPN’s Hannah Storm release PSAs on grilling safety PDF Print E-mail
News Releases - Food & Dining
Written by Lorraine Carli   
Thursday, 31 January 2013 14:31

Sports anchor calls on Super Bowl grillers to play it safe

January 30, 2013 – The National Fire Protection Association (NFPA) is collaborating with ESPN SportsCenter Anchor Hannah Storm on a series of home fire safety PSAs. As the Super Bowl approaches, these messages encourage the public to take care when using their grills. For PSAs and safety information visit, www.nfpa.org/hannah.

In December 2012, Storm was badly burned while preparing to cook dinner for her children. After wind blew out the flame, propane gas pooled on her grill and became an explosive fireball when Storm attempted to re-ignite it. Only the instinct to close her eyes upon seeing the flame saved her corneas, but her face, neck, chest and hands suffered first- and second-degree burns.

According to NFPA, flammable or combustible gas or liquid was the item first ignited in half of home outdoor grill fires. The course of action to remember in grilling is:  if the flame goes out, immediately turn off the gas and the grill, and wait at least 15 minutes before trying to re-light it.

Storm feels that it is “important to tell and share this story because it was a very simple mistake that I made, but it was a very common mistake. People all over the world grill and they grill all the time, and most of the people that I know really don't understand the proper procedures…”

“Fires and burn injuries are not only traumatic for the person, but for the family and community as well,” says Lorraine Carli, vice president of Communications at NFPA. “Hannah is very courageous to share the personal details of her fire experience and burn injury to remind the public to take steps to prevent fires and avoid injuries.”

February 3rd marks not only the Super Bowl, but also the first day of Burn Awareness Week 2013. The week is an opportunity for burn, fire and life safety educators to spread a message of fire safety throughout local communities. The Phoenix Society for Burn Survivors works with those injured by burns, providing a supportive community on the road to recovery.

“Imagine for a moment every single person who is at the stadium at the Super Bowl – approximately 85,500 plus attendees. That’s the number of just children under the age of 14 impacted by a burn injury each year,” said Amy Acton, executive director of the Phoenix Society for Burn Survivors. “We commend Hannah for sharing her story to bring awareness on how you can prevent burn injuries and to connect those who have had an injury to available resources.”

Storm returned to television on January 1, 2013. Her PSAs aim to raise awareness of the potential dangers of grilling, and to ensure safe cooking for sports fans and families alike.

About the Phoenix Society for Burn Survivors
The Phoenix Society for Burn Survivors is the leading national nonprofit organization dedicated to empowering anyone affected by a burn injury through peer support, education, and advocacy. Visit the Phoenix Society’s website at www.phoenix-society.org.

About the National Fire Protection Association (NFPA)

NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. NFPA develops more than 300 codes and standards to minimize the possibility and effects of fire and other hazards. All NFPA codes and standards can be viewed at no cost at www.nfpa.org/freeaccess.

 
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