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|How the Little Guys Can Win In Today’s David-and-Goliath Business World|
|News Releases - Business & Economy|
|Written by Ginny Grimsley|
|Monday, 03 February 2014 12:56|
Business Intelligence Expert Shares Tips for Using
Actionable Data to Gain the Advantage
Before the internet, small companies didn’t stand a chance against the Goliaths, says Corrine Sandler, a globally recognized leader in business intelligence and market research.
That’s because no war can be won without intelligence and, before the digital era, collecting actionable data and information about one’s competitors, market and customers cost a lot more than most small businesses – the Davids – could afford.
“But today, the Davids are taking down the Goliaths,” says Sandler, founder and CEO of Fresh Intelligence Research Corp., a global business intelligence company, and author of the new book, “Wake Up or Die” (www.wakeupordie.us), a comprehensive guide to the use of intelligence in the contemporary business environment.
“Thanks to the internet, the boutiques and startups have access to all kinds of free tools for gathering intelligence. They’re also much more agile than the big corporations; they can make a decision and act immediately. That’s essential in a marketplace where conditions change quickly.”
In “Wake Up or Die,” Sandler applies lessons from Sun Tzu’s “The Art of War” – the 2,000-year-old military treatise penned by one of the greatest commanders in history – to the modern business economy. Sun Tzu held that the goal in any war is to win without ever entering into physical battle.
“By gathering actionable data and acting on it immediately, by using it to predict next moves and spot opportunities, small businesses can and are taking down the big ones without a drop of blood being shed,” Sandler says.
She offers smaller business owners these tips for acquiring and using intelligence:
“What enables you to make smart, timely decisions is access to precise intelligence,” Sandler says. “Your advantage, as a smaller business, is that you don’t have the corporate processes and protocols that inhibit fast action.
“As Sun Tzu wrote, ‘It is said that if you know your enemies and know yourself, you can win 100 battles without a single loss.’ ”
About Corrine Sandler
Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp, a global market research agency; international professional speaker and author of “Wake Up or Die,” (www.wakeupordie.us) a new book that applies lessons from Sun Tzu’s ancient classic, “The Art of War,” to contemporary businesses. Corrine’s company was ranked No. 2 on Profit Magazine’s list of top 50 fastest-growing companies, and Corrine has been on Profit’s top 100 Female Entrepreneurs list two years in a row. With more than 20 years’ experience, she has established a reputation for unparalleled consumer understanding and insight development working with Fortune 500 companies.
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