|Hurley and Weezer "Rocks You Back to School" Presented by Pac Sun|
|News Releases - Business, Economy & Finance|
|Written by Tiffany Caronia|
|Monday, 23 August 2010 08:35|
(Costa Mesa, CA. August 19, 2010) Hurley "Rocks You Back to School" with Weezer is a very special and timely fashion and music collaboration bringing the best of both worlds together for kids across the country. The collection available exclusively at select PacSun stores starting September 10, 2010, includes limited edition gear such as Weezer inspired men's and women's wovens, t-shirts, and hoodies. Reaching out directly to their fans, the band will offer unique access, new music and an exclusive line of clothing making for a perfect convergence between artists and fans.
"Certain words come to mind when I think of Weezer....youth, innovative, creative, inclusive, classic. and fresh. These are the very principles that the Hurley brand was founded on. Weezer's core values parallel Hurley's bloodlines and brand truths. It seemed like a no brainer to join minds, and embrace these values together. Designing this collection with the design team came naturally, we love the band, their vibe, and their fans. Aren't we all Weezer fans?" - Ryan Hurley, VP of Men's Design for Hurley
Founded in 1999, Hurley is an authentic "Microphone for Youth" brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley's corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney,
Barcelona and Bali. www.hurley.com
Pac Sun is a leading lifestyle specialty retailer rooted in action sports and the youth culture of California. The store caters to young men and women and sells casual apparel with a limited selection of accessories and footwear. As of January 30, 2010, the Company operated 894 stores in 50 states and Puerto Rico. Pac Sun's website address is www.pacsun.com.
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