Iowa-based film production compnay Backrow Studios releases trailer, poster art, and website for feature film 'The Formula.' Print
News Releases - Music & Entertainment
Written by Joe Clarke   
Tuesday, 18 September 2012 14:35

IOWA CITY, Iowa – Three Iowa City-based filmmakers are bringing Hollywood star power to their newest independent film project. “The Formula,” starring Brandon Baker, Reginald VelJohnson and Sasha Jackson, has wrapped principal photography and is currently in post-production with a hopeful Iowa premiere of December ’12 – January ‘13. Backrow Studios will be releasing the company’s new website and trailer for “The Formula” on Tuesday, September 18th.

Backrow Studios’ production team Ravi Patel, Tim Nash, and Joe Clarke bring the story of two engineers who invent a mathematical formula for seducing women with “The Formula.” The film stars Brandon Baker, best known for his work in Disney movies such as “Johnny Tsunami,” “The Jungle Book,” “Johnny Kapahala: Back on Board,” as well as the NBC sitcom “One World.” Also starring in the film is Reginald VelJohnson, a veteran actor best known for his roles in the classic action picture, “Die Hard,” and as Carl Winslow in the long running family sitcom, “Family Matters.” Rounding out the cast is Sasha Jackson, who played the lead role of “Dana” in 2011’s “Blue Crush: Wild Coast.” She also plays the recurring character of “Kylie” on the popular TV series, “One Tree Hill.”

"The Formula" is the story of Quinn (Baker) and Graham (Schminke), two engineering students who discover a mathematical formula to pick up women with ease. Quinn is a hopeless romantic who falls head over heels for a young student teacher. Graham is a chauvinistic womanizer who thinks the key to finding the woman of his dreams is by wooing as many as possible. As "The Formula" follows Quinn and Graham from one date to the next, they discover that there is no shortcut to finding true love.

“The Formula” is the third film produced by Backrow Studios, LLC. Its first feature length film “Kung Fu Graffiti” signed a contract for sales and distribution with Los Angeles -based production house Entertainment 7. The company’s second feature “The Wedge” is hitting the film festival circuit, and landed three awards including Best Professional Feature at the Cedar Rapids Independent Film Makers Festival on April ‘12. Go to www.backrowstudios.com to see the trailer for “The Formula” and other films and digital shorts by Joe Clarke.

“The Formula” was written by Joe Clarke and directed by Joe Clarke and Thomas Beecher. For media inquiries and interview requests, please contact producer Tim Nash at 319-531-6324.