Iowa-produced film 'The Formula' to be released in Redbox this Tuesday PDF Print E-mail
News Releases - Music & Entertainment
Written by Joe Clarke   
Monday, 28 April 2014 15:17

IOWA CITY, Iowa – The Iowa City-based film production company Backrow Studios' latest feature, “The Formula,' will be released in Redbox this Tuesday, April 29th. The romantic comedy, starring Brandon Baker, Reginald VelJohnson and Sasha Jackson, screened in several college campuses across the Midwest, and also garnered numerous awards in various film festivals across the state.

Released through Level 33 Entertainment, Backrow Studios’ production team Ravi Patel, Tim Nash, and Joe Clarke bring the story of two engineers who invent a mathematical formula for wooing women with “The Formula.” The film stars Brandon Baker, best known for his work in Disney movies such as “Johnny Tsunami,” “The Jungle Book,” “Johnny Kapahala: Back on Board,” as well as the NBC sitcom “One World.” Also starring in the film is Reginald VelJohnson, a veteran actor best known for his roles in the classic action picture, “Die Hard,” and as Carl Winslow in the long running family sitcom, “Family Matters.” Rounding out the cast is Sasha Jackson, who played the lead role of “Dana” in 2011’s “Blue Crush: Wild Coast.” She also plays the recurring character of “Kylie” on the popular TV series, “One Tree Hill.”

"The Formula" is the story of Quinn (Baker) and Graham (Second City's Mike Schminke), two engineering students who discover a mathematical formula to pick up women with ease. Quinn is a hopeless romantic who falls head over heels for a young student teacher. Graham is a chauvinistic womanizer who thinks the key to finding the woman of his dreams is by wooing as many as possible. As "The Formula" follows Quinn and Graham from one date to the next, they discover that there is no shortcut to finding true love.

With many of the cast and crew reigning from Iowa, “The Formula” is the third film produced by Backrow Studios, LLC. Its first feature length film “Kung Fu Graffiti” signed a contract for sales and distribution with Los Angeles -based production house Entertainment 7. The company’s second feature “The Wedge” is hitting the film festival circuit, and landed three awards including Best Professional Feature at the Cedar Rapids Independent Film Makers Festival on April ‘12. Go to to see the trailer for “The Formula” and other films and digital shorts by Joe Clarke.

“The Formula” was directed by Joe Clarke and Thomas Beecher, with executive producer Ravi Patel.
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