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|Local Ad Agency’s Web-based Software Closes the Gaps in Media Buying|
|News Releases - Science & Technology|
|Written by Jake Glimco|
|Tuesday, 09 August 2011 12:35|
Rock Island , IL / August 9, 2011 – Advertisers have never had more options available to them. Comparing how specific options deliver to a target audience can be mind-numbing. One local advertising agency is addressing the need for a system that better filters all the options through the standardized metrics that measure effectiveness. Rock Island-based Media Link is announcing the nationwide launch of its own cutting-edge web-based media buying system, Media Link Software™ (MLS). MLS provides small to mid-size advertising agencies and internal marketing departments the tools to better manage the demands for effective marketing strategies in a constantly changing media landscape.
“There are so many media choices now that our industry really needed a software system addressing each media equally. That really didn’t exist. So we did it ourselves. Now we’re offering this system to other large media buyers,” said Media Link President Natalie Linville-Mass.
“When I started this agency 10 years ago, hiring an Advertising Agency was really just an option some businesses chose for convenience. Now, with all of the changes in the media landscape, an advertising agency has become a vital ‘extender’ for marketing directors struggling to keep their eyes on the big picture,” says Linville-Mass and then goes on to explain. “The myriad of choices have created an enormous assortment of options, frankly, many businesses are drowning in as a result. The decisions need to be driven by hard data and thoroughly understanding this data is pivotal to the effectiveness of any marketing plan.”
Media Link Software™ (MLS), the brainchild of Linville-Mass and a creative team of industry experts, delivers data-driven results while crafting media strategies for traditional and online media outlets. Determined to provide agencies like hers an affordable, time-saving solution to media buying, Linville-Mass said, “This new software not only gives the companies we serve precise information, it also is designed to save advertising agencies a tremendous amount of time” said Linville-Mass.
MLS challenges the limitations of other systems through enhanced user-friendly functions, easily accessible customer support and advanced technologies designed to deliver more accurate media guidance. The system utilizes a comprehensive process for placing buys to pinpoint the most cost-effective options clients need to achieve the maximum return on investment.
To achieve her goal of creating an easy-to-use and comprehensive media buying software, Linville-Mass turned to Breur Media Corporation, a web development and programming company centered in Cedar Rapids , IA. “It isn’t often that an opportunity arises to completely re-imagine an entire industry’s way of thinking, “says Arthur Breur, President of Breur Media. “This software does just that by completely overhauling the media buying experience and bringing the process up to date by including 21st century media types in the mix.”
Using standard industry formulas to help identify how to best reach the intended target audience, MLS paints a clear picture of what works and what doesn’t to facilitate comparative buys in TV, radio, print, outdoor, online and specialty advertising outlets.
Media Link, Inc. is an 8(a) SDB Certified, woman-owned small business and full-service advertising agency dedicated to helping companies at local, regional and national levels develop strategic marketing plans and make informed advertising decisions.
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