Media & Communications
Meeting announcement from Midwest Circulation Association PDF Print E-mail
News Releases - Media & Communications
Written by Andy Harris   
Friday, 07 September 2012 12:25
When you get back into work Monday, make sure you get yourself registered for the next MCA meeting set for Wednesday, September 12, 2012.

1901 E Woodfield Rd
Schaumburg, IL

11:30 Sign in & Networking
12:00 Lunch
1:00-2:30 Table Competition

Special Pricing for this event!
Lunch & Program
To make your reservation contact:
Ann Sims Ph: 847-983-2033 or
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We look forward to seeing you there.
Posted By Robert Kennedy

Want to Send a Press Release? PDF Print E-mail
News Releases - Media & Communications
Written by Ginny Grimsley   
Friday, 07 September 2012 12:21
5 Tips to Ensure Yours is Effective

Entrepreneurs and businesses, interest clubs and civic groups, authors and even proud parents – they all have a message they want the press to help share.

They may be interested in contributing an article or column. They may have a great story they’d like a reporter to tell. Or, they have a product or book that can help readers solve their problems.

As media outlets devoted to providing news and information to their readers, the press -- newspapers, magazines and their online counterparts -- want to help! But, too often, the people interested in getting print coverage thwart their own efforts by making simple mistakes.

Here are some things to consider before sending that email:

• Pay attention to deadlines: Newspapers are generally daily or weekly; magazines may publish weekly, monthly, quarterly or annually. Both plan their feature content ahead of time. For papers that may be from a few days to two or three weeks ahead of publication. Magazines may be working on their May issue in February. Either way, working in advance is vital. If you’re hoping to time your story idea or article to coincide with a season or special event, consider when you’d like to see it published and work backward from that date. It also helps to comb the publication’s website for information on deadlines and policies regarding unsolicited material.

• Read the publication: Once you understand what sort of content the publication uses, in what format and in which sections, you can tailor and target your pitch. Say you, as the owner of a children’s art gallery, want to provide back-to-school tips for helping inspire creativity. You can A) Send an article full of tips to the main editor listed on the website, or B) Read a few issues of the newspaper or magazine and find out if and when it publishes a parenting page or an arts page, and who the editor is. (You can also see if it uses a question-and-answer format, bulleted tips, or longer articles.)

• Pay attention to the news: Knowing today’s issues, trends and breaking news can help you make your pitch timely and current? Most publications look for a “news hook” – a way to give a piece context because it relates to something happening now. There have been lots of news features on the Mormon religion, for instance, since Mitt Romney began campaigning for the GOP presidential nomination. Romney being Mormon gives publications a reason to write about that religion. He’s a great news hook. Does your business offer solutions for people to help beat the recession? If it’s in the news and you can speak to it, don’t hesitate to get your pitch together and send it off today.

• Be concise: Often, a few sentences describing your story angle and how it relates to a timely topic is enough. Avoid burying the important information in a long narrative or in glowing paragraphs about how wonderful your idea, product, book or company is. Instead, present the information in a way that respects your contact’s time. Brief is best.

• Make the important information easy to find: If editors have to search for dates, your contact information, or local relevance, they may give up – even if they’re initially interested in your pitch. Think of the information you would need if you were considering writing a story or publishing what has been provided. The vital information should be present and clearly visible.

Even if you don’t make these common mistakes, catching the interest of an editor can be difficult. Remember to paste your pitch into the body of your email – don’t send it as an attachment, which may get it flagged as junk mail. Follow up with a polite phone call (“Just wanted to make sure you received my email regarding an article I can write for you”). Getting print coverage is possible, so don’t give up!

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (, a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.

Christian Book Analyzes Bible to Find Chronology of Events PDF Print E-mail
News Releases - Media & Communications
Written by Author Solutions   
Thursday, 30 August 2012 07:05

Author Wallace Evenson announces the release of Adam to Christ

CAMBRIDGE, Minn. – In his book Adam to Christ: An Accurate Account of Old Testament Chronology: The Lineage of Jesus from the Beginning of Creation (published by AuthorHouse), author Wallace Evenson delves into the Bible and uncovers clues which he uses to propose a possible chronology of the major events of the Bible.

Evenson calls Adam to Christ “… the truth in dating the 60 generations from Adam to Christ.” He looks at lineages, clues about settings, and literal interpretations of the Bible to put dates to the most known – and most commonly questioned – events of the Bible.

An excerpt from Adam to Christ:

The first day is the beginning of Biblical dating. Six full creative days were to make phenomenal changes in this dark chaotic waste. Are the six days literal days? Can anyone know? This is where faith in the word has an advantage; we can believe that the six days are literal because He said it! If we can’t trust Genesis to be literally true and understandable, how can we trust the rest of the Bible? The literal meaning of a day is then strengthened by the next verse.

“So the evening and the morning were one day.” (Gen 1:5)

Evenson confidently refers to Adam to Christ as accurate and the truth because he relies so heavily on analyzing Scripture. As he says, “All Scripture is inspired by God.”

About the Author

Wallace Evenson lives and writes in Cambridge, Minn.

For the latest, follow @authorhouse on Twitter.


Western Illinois University professor/poet debuts first chapbook collection PDF Print E-mail
News Releases - Media & Communications
Written by   
Tuesday, 28 August 2012 14:02

918studio to release Schaefer’s In Search of Lode September 1

LECLAIRE, IOWA — August 27, 2012 — In Search of Lode, a collection of poetry by Nancy Ann Schaefer, will be released by 918studio on September 1. The chapbook is Schaefer’s first collection of poetry. Cover and interior design for the collection was by Sarah Throne-Ploehn of Rivertown Creative.

Schaefer will read from her collection at a chapbook launch party and book signing to be held from 1-3 p.m. on Saturday, September 15, at the Midwest Writing Center. The event will be held in the third floor conference room of the Bucktown Center of the Arts at 225 East 2nd Street, Davenport. The public is invited and refreshments will be available.

Schaefer is a poet and Quad Cities area college professor, and teaches sociology and liberal arts at Western Illinois University’s new Riverfront campus. She was twice a finalist for the Max J. Molleston Award in the Mississippi Valley Poetry Contest, and is a member of the Quint City Poets and the Rockford Writers’ Guild. Her poems have appeared in a number of anthologies and journals including The Rockford Review, Numinous, Off Channel, Avocet, Outloud, In Other Words: Mérida, Struggle, and Women’s Voices Journal.

Local poet, Ellen Tsagaris, had early praise for Lode: “With In Search of Lode, Nancy Ann Schaefer shows us that poetry is indeed a universal language by offering verses in English, Spanish, and Dutch that cross the United States but traverse the world. She makes the common and simple sublime, and the sublime simple to understand with verse that is lyrical yet familiar, as if the lode were the depths of our communal heart

Milliken University English chair and award-winning poet, Stephen Frech, said Schaefer mines “mineral and personal depths…[to] recover ‘artifacts of concord […] tangible reminders of our conjoined / past.’ In Search of Lode beautifully reclaims the ironies of finding the pure and infinite in things “preserved like ants in amber—forever young.”

In Search of Lode is available for purchase at the Midwest Writing Center and on


For more about 918studio, visit or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For more about Rivertown Creative & Co, visit

For more about the Midwest Writing Center, visit

Rock Island Library Lines Vol 9, Issue 2 PDF Print E-mail
News Releases - Media & Communications
Written by R.I. Public Library   
Friday, 24 August 2012 11:16

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