Midland Communications Helps Customers Make the Move to Cloud-Based Services Print
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Written by AJ Odish   
Tuesday, 07 January 2014 08:35
Leading Unified Communications Provider Offer Solutions to Enhance Customer Profitability

DAVENPORT, IA - December 31st, 2013 - Midland Communications, a leading provider of unified communications, announced a new program today that enables businesses to migrate from hardware-based technology to cloud-based services. This transition has been accelerated largely due to the maturity of cloud-based services, and their ability to deliver a dramatic competitive advantage across several industries. The impetus for Midland Communications' initiative lies in advancements that have made this technology cost-effective for the majority of small to medium-sized businesses (SMBs). Midland Communications' cloud-based services enhance their customers' mobility, security and strategic IT capabilities.
The primary reasons that many SMBs look into cloud-based services are for the inherent benefits of mobility, freedom and workforce flexibility. Midland Communications has been able to eliminate the notion of being "chained" to on premise equipment such as servers or traditional desktops. The average employee is in-and-out of the office and can hardly afford to spend time making additional trips to the office to retrieve files, access certain programs and collaborate with team members. According to Global Workplace Analytics, "Regular telecommuting grew by 79.7% between 2005 and 2012...".  It's no secret that the days of the 9 to 5 business are long gone and the increase in the resulting mobile workforce has created a need for employees to stay connected with company data while having the freedom to be away from the office. Virtual workspaces now allows for complete collaboration across various departments regardless of location or hardware.
Further flexibility can be found in the Bring-Your-Own-Device (BYOD) environment. Employees can access company data across multiple devices, operating systems and much more. For example, salespeople can create sales presentations at the office, drive out to an appointment, and make last minute revisions on their iPad while accessing all of the programs, tools and files that are hosted in the cloud. Businesses that can operate on-the-fly have a huge advantage over their competitors.  This is why so many organizations are moving towards this type of technology.
Additionally, cloud-based services have enhanced security features as well. SMBs should make certain that providers deliver enterprise-grade services such as virus, malware, spyware and rogue employee protection. Customers should also expect 24x7x365 network monitoring and system support so they can always be confident that their data is safe and accessible. Midland Communications offers solutions with security measures in place that are on par with military-grade data encryption and have built-in redundancy across the network.
Lastly, the growth in cloud-based services has enabled providers like Midland Communications to take over the day-to-day management of technology so the customer can concentrate on growing their business. Most business owners have recognized the benefits associated with getting their staff "working ON the business" rather than "working IN it."
"Many cloud-services have evolved from being a cheap, low-cost alternative to becoming more secure than the majority of on-premise solutions," stated Jason Smith, Vice President of Midland Communications. "There are significant advantages of moving from on-premise equipment to the cloud and it is our role to educate our customers as well as make it an easy transition."

ABOUT MIDLAND COMMUNICATIONS

Midland Communications began more than 60 years ago in 1946 as the Worldwide Marketing Arm of Victor-Animagraph Projectors. In 1977 a communications division was formed due to a partnership with NEC America. Today, As a distributor of NEC America, for 33 years, Midland Communications has a customer base of more than 3,000 satisfied customers that include general businesses, government agencies, Universities, colleges, hospitals, and hotels.
Midland provides a wide range of communication services including VOIP, PBX and key systems, Wide Area and Local Area networking, computers, Computer integration, voice mail, CCIS, and video conferencing and paging systems. Our philosophy is simple, provide quality products at a fair price, backed by an average emergency response time of twenty minutes, and the best service in the industry. For more information on Midland Communications, call (563) 326-1237 or visit www.midlandcom.com.

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