National Survey Reveals Genders DRASTICALLY Clash Over How They Would Spend More Free Time PDF Print E-mail
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Written by Emily Reass   
Friday, 24 February 2012 15:09
Men head to the bedroom for fun, women for sleep!

(February 22, 2011) – The bedroom is the first place both men and women would go if they had more free time in a day. The catch - men go there for sex, women for sleep!

In a survey, Great Clips, the first ever hair salon brand to introduce time saving online check-in, asked 316 Americans how they would spend 15 minutes of more time in a day. (15 minutes is important to Great Clips because Online Check-in has trimmed average haircut wait times by 15 minutes to five minutes or less, giving customers 15 more minutes of time in a day.)

1. Survey recipients were given a list of options and asked to choose what they would do with 15 minutes of extra time in a day.

THE #1 CHOICE FOR MOST WOMEN IS SLEEP (Ranked #1 by nearly 1 in 4 women, 24%)

  • Most Often Ranked in The Top 5 were Sleep, Clean (organizing closets, dust baseboards, mop floors), Read, Watch TV and Exercise.
  • Have Sex was lower on the list after Sit There and Do Nothing with No Disturbances and Cook.


THE #1 CHOICE FOR MOST MEN IS HAVE SEX (Ranked #1 by 28% of men)

  • Most Often Ranked in the Top 5 were Have Sex, Sleep, Listen to Music, Exercise, Sit There and Do Nothing with No Disturbances


2. When survey recipients were given a list and asked to rank the 3 most annoying time wasters of their spouses/significant others:

THE #1 CHOICE FOR WOMEN AS THE MOST ANNOYING TIME WASTER of THEIR SPOUSE/SIGNIFICANT OTHER is PLAY VIDEO GAMES

  • Most often Ranked as the Top Choice is Play Video Games, Work Too Much and Do Nothing (Tie) and Zone in front of the TV


THE #1 CHOICE FOR MEN AS THE MOST ANNOYING TIME WASTER of THEIR SPOUSE/SIGNIFICANT OTHER is PRIMP AND GET READY

•    Most often Ranked as the Top Choice is Primp and Get Ready, Complain/Whine/Stress, and Stare at a Closet Full of Clothes and Whine “I have nothing to wear.”

3. When Both Men and Women were asked to rank the Most Annoying Time Waster in Your Own Life?

Most often ranked as the Top Choices:
#1) Being Placed on Hold
#2) Waiting In Line
#3) Traffic

4. When both men and women were asked What Do You Want More of? and asked to pick one from Time, Money, Sleep, Exercise and Sex:

Respondents Chose:
#1) Money (70%)
#2) Time (13%)
#3) Sleep (9%)
#4) Exercise (8%)
#5) Sex (0%)
NONE CHOSE SEX (0%)

“In all our research, in focus group after focus group, we heard that today’s busy families are stressed out, exhausted and short on time – and today time is money,” says Rhoda Olsen, CEO of Great Clips. “We had to figure out a way to cut wait times and give our customers more free time to have fun and do the things they love to do. Online check-in allows people to check in from their desks or from their smart phones so when they get to the salon they have little or no wait and have more time.”

Other survey findings:

  • 87% of respondents say they would use a technology that kept them from waiting in lines at retail stores if it saved them 15 minutes waiting for an appointment.
  • When a retail business makes them wait more than 15 minutes:
  • 63% say it shows bad customer service and a lack of respect for their time
  • 52% of respondents say they don’t go back and take their business elsewhere
  • 48% say they assume the business is poorly managed
  • Only 19% say they get annoyed with the people in line with them.
  • 9 out of 10 respondents (93%) said a reasonable amount of time to wait at a retail business is 5 – 10 minutes or less.
  • 2 out of 3 respondents say they would use a check-in or download app that saved their place in line at a retail business.

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