QUAD CITIES Promotional Products Professional Achieves Industry Certification Print
News Releases - Business & Economy
Written by Jeff Justin   
Friday, 08 February 2013 16:06
IRVING, Tex., (February 4, 2013) – Sue Justin, of Your Name Here Specialties, Davenport,
Iowa, earned the certification of CAS administered by Promotional Products Association
International (PPAI; ppai.org), not-for-profit association for more than 10,000 members of the
$16.5 billion promotional products industry.

The Certified Advertising Specialist (CAS), is one of the promotional products industry's premier
professional designations. Individuals with a CAS PPAI certification are seen as industry
leaders—those who have attained a higher standard of professional competence, knowledge
and experience. PPAI industry certification is acquired through a combination of: required
certification classes, demonstrated years of employment in the industry, education, industry
contributions and a successful demonstration of expertise. Certification is maintained through
continuing education to ensure current knowledge and leading-edge professional skills.

The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured
industry approved curriculum, three years of experience in the promotional products industry
and a passing score on the CAS certification exam. The rigorous curriculum required includes
an overview of the promotional products industry, promotional programs, best practices/
supplier-distributor relations, advertising and marketing overview, product safety basics and
business ethics.

PPAI certification demonstrates a commitment to both business excellence and continual
professional growth. A relatively small percentage of professionals hold these certifications and
are known as the industry’s innovators and leaders. PPAI certification has been recognized as a
reliable indicator of professionalism and excellence in the promotional products industry.

About PPAI
Since 1903, Promotional Products Association International, a not-for-profit, has been the
standard setting international trade association for the promotional products industry. PPAI
offers education, tradeshows, business products and services, mentoring, technology and
legislative support to its members. Today, PPAI serves more than 10,000 global member
companies who lead the $16.5 billion dollar industry. The multi-billion-dollar industry includes
wearables, writing instruments, calendars, drinkware and many other items, usually imprinted
with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal
Promotional Identification Code), the industry’s only free identification system and universal
company database. For information regarding PPAI or to learn more about the proven power
of promotional products (including research and case studies), visit the PPAI website at
www.ppai.org.

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