Science & Technology
New Smartphone App Allows Patients and First Responders to Send Critical Health Information to ER's PDF Print E-mail
News Releases - Science & Technology
Written by Amy Ponzillo   
Wednesday, 15 August 2012 14:29

Mishawaka, Ind. (August 15, 2012)—Now, during emergency situations, residents and First Responders of Northern Indiana and Southwestern Michigan will be able to send critical pre-arrival health information to local Emergency Rooms thanks to ICE Michiana—a free smartphone app with a unique “PUSH” functionality that was developed locally and launched this morning.

Through ICE Michiana, First Responder personnel will have the ability to obtain life-saving medical information in the field during emergency situations. Then, with a push of a button, they can send this information directly to participating Emergency Rooms. Or, for individuals who do not need First Responder assistance, the “PUSH” function also allows smartphone users to send their own information directly to participating Emergency Rooms prior to arrival. In both circumstances, this “PUSH” technology allows for hospital teams to prepare on the ground as needed—saving valuable time.

“The idea started with an internal discussion focused on how the local First Responder network and Emergency Room community could obtain and share critical field and pre-arrival information to begin specialized treatment sooner,” said Albert L. Gutierrez, President and Chief Executive Officer of Saint Joseph Regional Medical Center. “Then, a select group of Saint Joseph Regional Medical Center ER physicians and clinical leaders, EMS representatives, and a local digital development company focused their efforts on leveraging technology to connect patients, First Responders and Emergency Rooms together.”

ICE Michiana was developed through a grant received from The Foundation of Saint Joseph Regional Medical Center. At its cornerstone is a new smartphone app with a unique “PUSH” functionality that sends critical patient pre-arrival information directly to Emergency Rooms over a secure connection. This “PUSH” technology sets the ICE Michiana app apart from other ICE apps available in the marketplace, and provides critical information when time matters most.

For households without smartphones, the ICE Michiana initiative provides a paper alternative via a kit format. These kits will be available at more than 60 distribution points across Michiana, including fire stations and SJRMC clinical facilities and outreach service locations. First Responders will be able to utilize important medical information and directives included in the ICE Michiana kits as a component of care, and will bring the included information to the Emergency Room during transport.

“Saint Joseph Regional Medical Center continues to deliver on its promise to do what needs to be done to care for the community,” said Gutierrez. “The newly developed ICE Michiana app and kit are evidence of this promise. Today Saint Joseph Regional Medical Center is giving this program to First Responders, and is inviting all hospitals in the region to join us on our journey as we work together as a community to transform the delivery of care across Michiana.

All residents of the greater Michiana community are encouraged to visit to download a free copy of the ICE Michiana app (via Apple or Android formats). For questions on either program, or for a comprehensive list of distribution locations for the ICE Michiana kit, please call 1-800-914-9488 or visit

About Saint Joseph Regional Medical Center
Saint Joseph Regional Medical Center (SJRMC) is a not-for-profit, multi-hospital healthcare system located in North Central Indiana, offering a full range of services. SJRMC includes: a 254-bed acute care hospital at our Mishawaka Campus; a 58-bed acute care hospital at our Plymouth Campus; a 40-bed Rehabilitation Institute; Outpatient services of the Elm Road Medical Campus; and the Saint Joseph Physician Network that includes 20 practices with over 40 physicians. All inpatient rooms at all SJRMC facilities are private.

UI Professor to lead talk about Iowa's space program PDF Print E-mail
News Releases - Science & Technology
Written by Susan Horan   
Wednesday, 15 August 2012 14:27

Figge To Offer Talk About UI Space Program


Davenport, IOWA (August 2012) The Figge Art Museum will present the talk “University of Iowa Space Pioneers: 54 Years of Exploration” at 7pm on Thursday, August 16.  The talk, presented by University of Iowa Professor Don Gurnett, will highlight the University's contributions to the space program and introduce the audience to the University of Iowa objects included in the NASA | ART companion exhibition, University of Iowa Space Pioneers: 54 Years of Exploration.  This talk is offered in conjunction with the current exhibition NASA | ART 50 Years of Exploration and is free with paid admission or museum membership. University of Iowa alumni who present their Alumni Association membership card will also receive free admission to this talk.

The University of Iowa is considered a pioneer of space research and has received international recognition for the development of spaceflight instruments flown on more than 63 successful missions. Professor Gurnett is the James A. Van Allen/Roy J. Carver Professor of Physics in the Department of Physics and Astronomy.

Prof. Gurnett specializes in the study of space plasma physics and has participated in over 30 spacecraft projects, most notably the Voyager 1 and 2 flights to the outer planets, the Galileo mission to Jupiter, and the Cassini mission to Saturn. He is the author or co-author of over 650 scientific publications and has received numerous awards for his research. Gurnett regularly teaches both undergraduate and graduate courses in physics and astronomy at the University of Iowa. In 1998 he was elected a member of the National Academy of Sciences, and in 2004 he was elected a Fellow of the American Academy of Arts and Sciences.

NASA | ART: 50 Years of Exploration presents an unparalleled selection of works commissioned by the NASA Art Program. Ranging from the illustrative to the abstract, more than 70 diverse artworks highlight the accomplishments, setbacks, and sheer excitement of space exploration over the past five decades.

NASA | ART 50 Years of Exploration was organized by the Smithsonian Institution Traveling Exhibition Service and the National Aeronautics and Space Administration in cooperation with the Smithsonian National Air and Space Museum.  The exhibition is sponsored locally by ALCOA, John Deere and Cobham, plc. The Smithsonian Community Grant program, funded by MetLife Foundation, is a proud sponsor of this public program.


Electric Vehicle Safety Standards Summit slated for Detroit PDF Print E-mail
News Releases - Science & Technology
Written by Lorraine Carli   
Monday, 13 August 2012 14:31

NFPA and SAE International team up to advance discussions on EV safety


August 13, 2012 – The National Fire Protection Association (NFPA) and SAE International are co-hosting the 3rd Annual Electric Vehicle Safety Standards Summit to be held October 18, 2012 at the COBO Center in Detroit. The program addresses electric vehicle safety issues related to codes and standards and is aimed at planning for improved safety as the number of these vehicles continues to increase on roadways. A reception will take place on the evening of October 17th which includes admission to the SAE Convergence 2012 Exhibition.

“Stakeholders have made significant progress in addressing safety issues and making improvements based on discussion points of the two previous summits, but there is still more work to be done,” said Christian Dubay, P.E., NFPA vice president of codes and standards, and chief engineer. “The collaborative efforts expected at this year’s forum and the follow up from it will once again move the needle in the direction of safer implementation of electrical vehicles.”

Speakers and attendees with a shared interest in improving safety attend this event, including vehicle manufacturers, governmental agencies, standards developing organizations, and first and second responders. The program focuses on safety codes and standards and other key areas aimed at improving awareness and knowledge of electric vehicles and supporting their successful integration into society.

“In today’s world of advanced technology, much quicker progress can be achieved by collaborative efforts. We look forward to this next Summit and continuing cooperative work with NFPA in the area of battery safety by engaging a wealth of SAE engineering expertise,” said Jack Pokrzywa, director of ground vehicle standards for SAE International.

NFPA has a long history of commitment to electrical safety as developer and publisher of the National Electrical Code® (NEC®) since 1911. The NEC sets the standard for the safe use of electricity and electrical installations. NFPA also coordinates the Electric Vehicle Safety Training project, a nationwide program to help firefighters and other first responders prepare for the growing number of electric vehicles on the road in the United States.

For more information and to register, visit or (NFPA page being updated.)

About SAE

SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International’s core competencies are life-long learning and voluntary consensus standards development. SAE International’s charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series. Visit SAE International’s website for additional information.


About the National Fire Protection Association (NFPA)

NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. Visit NFPA’s website at for more information.

Breaking Bad Reviews: How to Protect Your Small Business Online PDF Print E-mail
News Releases - Science & Technology
Written by Ginny Grimsley   
Monday, 13 August 2012 14:17
Tech Experts Offer 4-Step ‘Reputation Marketing’ Solution

It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person.

It could be a disgruntled employee, an angry customer or even a competitor, says V. Michael Santoro, coauthor with John S. Rizzo of Niche Dominance: Creating Order Out of Your Digital Marketing Chaos (

“Anyone can post a bad review online and hurt your business,” says Santoro, who is a managing partner with Rizzo of Globe On-Demand, an internet technology company. “Unfortunately, most business owners are not even aware that these bad reviews are out there.”

Seventy-two percent of buyers trust reviews as much as personal recommendations, and 70 percent trust consumer opinions posted online, according to a recent Nielsen Global Trust in Advertising Survey.

“A bad review published in a newspaper, or broadcast on radio or TV, is short-lived, but a bad review posted online can live indefinitely,” says Rizzo. “With consumers now researching an average of 10 reviews before making a buying decision, and 70 percent trusting a business that has a minimum of six reviews posted, business owners need to be proactive in developing their online reputation. You need several positive reviews.”

Online searches have been streamlined, combining reviews with maps, pay-per-click advertising, local business directories and Facebook Fan pages, Santoro says.  As damaging as bad reviews can be, positive reviews can be equally constructive, he says.

Rizzo and Santoro offer an Internet marketing strategy called “reputation marketing,” described in the following steps:

• Develop a 5-Star Reputation: Begin by having your happy customers post great reviews about your business. Strive to have at least 10. Have each post to one of the following: Google Plus Local, Yelp, CitySearch, SuperPages,, your Facebook Fan page, etc. This needs to be a continuous process. Proactively ask your customers to post reviews.

• Market Your Reputation: Once reviews are posted, use a well-designed online marketing strategy to drive targeted traffic to your website. Ensure that your website can convert this traffic into customers. Additionally, showcase these third-party reviews on your website.

• Manage Your Reputation: Regularly check that the reviews being posted are positive. You can use Google Alerts for your business name; however, you will need to check the local directories, too, since they’re not picked up by Google Alerts. By building up the positive reviews, you can counter a poor one by sheer volume. You should also quickly post a reply to a negative review if they occur. Always be professional and indicate what action you have taken to remedy the situation.

• Create a Reputation Marketing Culture: Train your staff to proactively ask customers for reviews and to deal immediately with any customer who appears unhappy. A positive culture will encourage customers to post positive reviews about your business.

About John S. Rizzo & V. Michael Santoro

John S. Rizzo obtained his bachelor’s in business administration and spent three years as a consultant for’s publishing group. He has assisted several businesses with digital marketing strategy and has served in leadership positions for multiple initiatives for the Charleston, S.C.-Area Chamber of Commerce.

V. Michael Santoro has more than 10 years in the digital marketing field. His prior experience includes international senior marketing positions in technology fields. He has a master’s degree from Central Connecticut State University and an undergraduate degree from the University of New Haven. Santoro was an adjunct professor with the computer science department of Western Connecticut State University.

Governor and Lt. Governor encourage classrooms to “Skype Your School!” PDF Print E-mail
News Releases - Science & Technology
Written by Office of Governor Terry Branstad   
Monday, 13 August 2012 13:58

(DES MOINES) – Gov. Terry Branstad and Lt. Gov. Kim Reynolds used the administration’s weekly news conference today to encourage Iowa classrooms to “Skype Your School!” as students begin heading back to school this month.

The governor and lieutenant governor have both participated in numerous Skype classroom interviews throughout the state, and wanted to ensure all Iowa schools were aware that they had the same opportunity.

To request a “Skype Your School!” classroom chat, teachers, administrators and students are encouraged to click on the featured image at http://Governor.Iowa.Gov, request a “Skype Your School” event in the comments section on and, or to use the #SkypeYourSchool hash tag on Twitter.

“We are excited to connect with students throughout Iowa,” said Gov. Branstad via a Skype feed at the administration’s weekly news conference. “As we work every day to give these students a world-class education, we believe it is important for them to be engaged with their elected leaders.”

Lt. Gov. Reynolds, who co-chairs the governor’s Science, Technology, Engineering and Math initiative, says it’s important for state officials to take the lead in advancing and promoting technology.

“We are excited to partner with Iowa’s schools by utilizing a relatively new technology that is becoming more and more available to the general public,” said Reynolds via the same Skype feed. “We want students to be excited about technology and learning about civics and government, and we hope our participation helps raise their interest level.

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