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|Soy Checkoff Farmer-Directors Reshape USB for the Future|
|News Releases - Agribusiness|
|Written by Erin Hamm|
|Wednesday, 07 March 2012 08:50|
Farmer-Directors Approve Plan to Address Issues Most Critical to U.S. Soybean FarmersST. LOUIS (February 29, 2012) – With their eyes fixed on the future, the farmer-directors of the United Soybean Board (USB) have decided to design the organization around the four issues most critical to U.S. soybean farmers: adding value to soy oil and meal; protecting U.S. soy farmers’ freedom to operate, and focusing on the needs of the customers of U.S. soy.
While USB has always focused on these challenges and opportunities, farmer-leaders sharpened that focus at their winter meeting Feb. 20-24 by approving a plan to reshape the national soy checkoff into four Action Teams dedicated to realizing the four strategic objectives of USB’s Long Range Strategic Plan.
“Adding value to the oil and meal of U.S. soy, protecting our freedom to operate, and focusing on meeting the needs of our customers have always been important for the U.S. soy sector,” said Vanessa Kummer, a soybean farmer from Colfax, N.D., and USB chair. “But today’s market for U.S. soy – and tomorrow’s – mean they are more important than ever in order to maximize the profit opportunities for all U.S. soy farmers.”
USB developed the plan after a complete review of the national soy checkoff that farmer-leaders commissioned in 2011, the year USB marked its 20th anniversary. Farmer-leaders ordered the review to ensure USB is best positioned to meet the needs of the evolving U.S. soy sector in a changing global marketplace.
“Our world is changing fast, and my fellow farmer-directors are dedicated to making sure all U.S. soybean farmers have the opportunity to maximize their profits for generations to come,” Kummer said. “The changes approved this week are exciting because they help ensure the national soy checkoff continues to deliver what USB’s motto says: ‘Progress Powered by U.S. Soy Farmers.’”
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