Stage & Theatre
Davenport Parks and Recreation Events next week PDF Print E-mail
News Releases - Stage & Theatre
Written by Davenport Parks & Recreation   
Friday, 21 September 2012 14:11
Customer Input Invite

 
How to Get Started Marketing a Book PDF Print E-mail
News Releases - Stage & Theatre
Written by Ginny Grimsley   
Thursday, 20 September 2012 07:52
By: Marsha Friedman

It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing a book. Not marketing a book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends.

I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years of effort, money and sacrifice into their books, which wind up sitting in boxes in their garage. They never thought about how they might market their books themselves or budgeted for book promotion services.

When’s the best time to start thinking about marketing a book? Ideally, before you even sit down to begin writing. Because — and I speak from experience here — the first step will help in your writing.

Step 1: Ask yourself, “Who is my audience?”

The answer is the first piece of any marketing plan and it can also help you define what you’ll write. When I decided to write a book about public relations, I had planned to write it for businesses in general. Then I thought, “That’s too broad. Who will my audience really be?”

I decided to write for individual professionals such as doctors, lawyers and financial planners. Not only would that put a face to the people I was writing for, it would also give me the first piece of my marketing plan.

If you want to write a book and you’re a financial planner working for baby boomers chugging toward 65, you might write about planning for retirement after age 50. Another audience might be the boomers’ kids – adults who may be helping their parents. Depending on the expertise you put in the book, you might find other audiences you can target as well.

Here are the next steps to consider in planning your promotional campaign:

• What’s the best way to reach that audience? Where will you find the people you expect will be interested in your book? Will you buy advertising, look for speaking engagements, try to whip up interest from the media? You might hire a publicist or contract with your publisher to handle PR, or put together a promotional tour. You’ll definitely need a website. Will you build one yourself or hire a pro? Research the options that appeal to you and find out how effective they are in terms of meeting your goals. If you’re considering contracting with professionals to help you, get references from people who’ve had successful marketing experiences.

• How much will it cost? Some options are less expensive, others more. Look into the ones that interest you and get an idea of their price. Decide how much you can afford to spend and budget for it. Is there an organization or business that would benefit from sponsoring you? A landscape designer, for instance, might get financial help from a plant nursery or a tools manufacturer in exchange for standing behind a business or product. A chef might find an ally in a food manufacturer.

• Develop a following online. Do you have a database of people already interested in what you have to say? If not, turn to social media and start building it now. The more of a following you have, the more potential audience you’ve created for your marketing message. Big numbers will also turn heads when you try to get speaking engagements or guest spots on radio and TV talk shows. Having a following is everything. The organizations and media that book you for an interview are also hoping all those followers will either buy tickets or stop by their website.

Marketing is too important to be an afterthought, so think about it long before it’s time to get started. Yes, I understand the effort that goes into writing a book. I know it’s hard to think about anything else! But if you have invested your dreams in that baby, you probably want to share it with the world. And that takes planning.

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST.

 
WQPT TO HOLD AUDITIONS FOR TELEVISED “IT’S A WONDERFUL LIFE: A RADIO PLAY” PDF Print E-mail
News Releases - Stage & Theatre
Written by Lora Adams   
Thursday, 20 September 2012 07:37

MOLINE, ILLINOIS – WQPT and WVIK are teaming up to produce “It’s a Wonderful Life: a Radio Play” set in 1946. The radio play tells the classic story of George Bailey and his friend, Clarence who helps him through his darkest hour.

Auditions for the production will take place at the District Theatre in downtown Rock Island on September 22 and 23 from 3 pm to 5 pm. People auditioning will be asked to read from the script and 16 bars of music of their choice.  “This piece has a 1940’s sensibility so I am looking for actors who can create that kind of feeling” said director and WQPT Marketing Director, Lora Adams.

The production will rehearse November 12, 13, 14 with a dress on the 15th and a 7:30 pm performance on November 16th and two performances (2:00 and 7:30 pm) on Saturday the 17th.  Performances will take place in Potter Hall on the campus of Augustana College in Rock Island, Illinois. The performances will be taped and air on WQPT and WVIK during the month of December as a holiday special.

“The author Joe Landry and Kevin Connors, who created the music, granted us the rights to air it on television and radio once during the holiday season,” said Adams.  The production is done as a radio play so the actors will need to be familiar with the script but are not required to memorize it.

Proceeds from the production will be used to support local programming for both WQPT and WVIK who are producing the show along with Augustana College.

Please bring a photo and resume to the audition. Please direct questions to Lora Adams at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 309-764-2400.

WQPT is a media service of Western Illinois University located in Moline, Illinois.

 
Les Misérables to anchor TCR 80th Season PDF Print E-mail
News Releases - Stage & Theatre
Written by Theatre Cedar Rapids   
Tuesday, 18 September 2012 13:36

Surprise Announcements and Special Guests Headline TCR Event

September 14, 2012 - Cedar Rapids, Iowa - The biggest surprise of the night at The Curtain Raiser-Destination TCR held Thursday, September 13 was the announcement that Theatre Cedar Rapids was one of only a select few of community theatres in the country invited to produce the award-winning musical Les Misérables. The show will be on the TCR stage in July of 2014.

 

"Theatre Cedar Rapids is honored by the invitation to produce Les Misérables. To be one of the first in the country, and by special invitation no less, is as much a stamp of approval for the quality theatre we produce as any other gesture in recent memory," said TCR Executive Director Casey Prince. "A show of this magnitude will have ripple effects through our entire organization, patron base and, in particular, our volunteers. The opportunities to participate in every facet of this monumental undertaking will be many."

 

A second surprise announcement made at the event was done by Tim Hankewich, Music Director at Orchestra Iowa. Hankewich revealed that Orchestra Iowa, in partnership with TCR, will co-produce a concert version of The Music Man at the Paramount Theatre next July.

 

A third announcement at the event was made by Executive Director of the NewBo City Market, Ann Poe. She announced that NewBo and TCR are co-presenting a 5K Fun Run/Walk called The Costume Run as part of NewBo's Grand Opening on Saturday, October 27.

 

 

These announcements were made during a preview of the current season's shows at the annual TCR Fall Kickoff Fundraising event in front of a crowd of 250. The preview took the audience on a tour through the season using one-night-only performances by a number of special guests including:

 

· Catherine Blades, Cedar Rapids native and now NYC-based actress who missed much of her senior year at C.R. Washington H.S. when cast in the Broadway production of "Bye Bye Birdie."

 

· Peter Evans, Cedar Rapids native and now Chicago-based actor most recently cast in "The Book of Mormon."

 

· Janelle Lauer, Cedar Rapids-based musician, performer, director and vocal coach who is music directing four shows on TCR's season.

 

All of these special guest performers grew up in the spotlight at TCR and are veterans of numerous TCR shows. Other special appearances were made by TCR veterans Gene Whiteman, Doug Jackson, & Pat Deignan. Local celebrities involved in the program were KCRG's Nicole Agee, Scott Schulte and Rick Swann from Z102.9, a Flash Mob performance by returning cast members from Disney's Camp Rock produced by TCR in August and songs performed by the cast members of Bloody Bloody Andrew Jackson which opens September 28 and runs through October 20.

 

The Curtain Raiser was sponsored by Bankers Trust with proceeds used to support the operations and programming at Theatre Cedar Rapids.

 

 

For more information, contact:Theatre Cedar Rapids
Julie Coppock

 
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