|THE BON-TON STORES, INC. ANNOUNCES MIDNIGHT OPENING FOR BIGGEST AFTER-THANKSGIVING SALE|
|News Releases - Business, Economy & Finance|
|Written by Christine Hojnacki|
|Friday, 11 November 2011 15:06|
~ ONLINE EBUSTERS AND OFFERS BEGIN AT 6:00 A.M. THANKSGIVING DAY ~
“May All Your Gifts be Merry and Bright”
York, PA, November 9, 2011 – The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced Bon-Ton stores will open their doors at 12:00 a.m. on November 25 for the biggest After-Thanksgiving Sale offering over 500 door busters, more than ever before, and a myriad of special offers and discounts for its customers. Bon-Ton’s After-Thanksgiving eBusters and specials will be available online beginning at 6:00 a.m. on Thanksgiving Day. In addition, Bon-Ton announced its holiday marketing campaign inviting its customers to experience the “May all Your Gifts be Merry and Bright” theme in our stores, social media and online.
Bud Bergren, President and Chief Executive Officer commented, “We are very excited about giving our customers an early start on one of their favorite shopping days and believe they will appreciate the exceptional value of our door busters and special offers. Our customers can maximize their holiday budget with our value-priced gifts, all offering the quality, fashion and styling shoppers have come to expect from Bon-Ton. The decision to open at midnight was based on our customers’ feedback – they wanted the convenience of shopping earlier. We believe this will enhance our customers’ over-all shopping experience.”
Mr. Bergren continued, “‘May all your gifts be merry and bright’ says it all. We are offering our customers distinctive gifts in every category making it even easier to choose that special gift for that special person at values that will exceed our customers’ expectations. Our customers can enjoy the convenience of shopping the way they choose – in our stores, online and kiosks. We are very excited about the holidays and we believe our customers will be too when they experience the glitter and sparkle of our gift assortments.”
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 276 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The department stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. Visit www.bonton.com for more information on special store hours, in-store offerings and online specials.
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