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|The Evolution of a Viral Video|
|News Releases - Music & Entertainment|
|Written by Ginny Grimsley|
|Thursday, 19 December 2013 15:11|
Mom of 5-Year-Old Who Sings & Signs Shares Her Story
The video of a blonde 5-year-old exuberantly singing “Santa was his name-O!” during a kindergarten holiday concert while simultaneously translating in American Sign Language captured hearts around the world.
It made headlines and news broadcasts from the New York Daily News and the United Kingdom’s Daily Mail to ABC News and network affiliates coast to coast.
Claire Koch’s mother, Lori Koch, says she posted the video on YouTube because she thought it was “share worthy.” Claire, who is not hearing impaired, has grown up with sign language because her mom and dad, Tom, are deaf. Still, her parents were surprised to see her signing every song for them.
“We don’t use Claire to interpret for us – she did it because that’s how she communicates with us,” says Koch. “Fortunately, the days of parents having to rely on their children to interpret are gone. There’s so much great technology available now for the deaf.”
Koch works at Stratus Video/ZVRS, www.stratusvideo.com, the video relay services provider for the deaf and hard-of-hearing that’s developing a lot of that technology.
“Video relay service allows people to make phone calls without relying on friends and family. Video Remote Interpretation opens up whole new worlds of communication possibilities.”
So, how did little Claire’s video go viral? Lori deconstructs the evolution:
Lori says Claire was a bit overwhelmed by her 15 minutes-plus of fame, but enjoyed it.
“At school, some fifth-graders came up to her and introduced themselves by finger-spelling their names in sign language,” Lori says. “She was really inspired by that.”
As for her daughter’s potential future as an interpreter for the deaf, Lori says, “I’d rather see her on the stage.
“She can be whatever she wants to be.”
About Lori Koch and Stratus Video/ZVRS
Lori Koch is a business analyst for Stratus Video/ZVRS, which provide On-Demand Interpreting and video phone service for the deaf. The Z was the first to offer 24/7 availability and is utilized in government agencies and businesses across the country, including the Social Security Administration, Boeing Corp. and Wal-Mart. More than two-thirds of Stratus Video’s non interpreters are deaf or hard of hearing, all of its 250-plus contractors across the country are deaf, as are three of its eight company vice presidents.
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