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|To Build Credibility, There’s Nothing Like A Book|
|News Releases - General Info|
|Written by Ginny Grimsley|
|Friday, 28 September 2012 15:24|
How to Create Yours with a Minimal Investment of Time, Money
By: Michael Levin
How do you build trust with clients when people have lost their faith in the markets – and advisors, too?
And how do you stand out from the pack when investors can go online and find dozens or even hundreds of advisors from whom to choose, not to mention the Fidelitys and ScottTrades of the world?
For more and more financial advisors, financial planners, and owners of financial services firms, the answer is writing a book.
When you’re an author, you’re the authority.
But how are you supposed to write a book when you’re jammed with taking care of your current clients and prospecting for more?
A process of 10 simple steps involving a minimal investment of your time and money can make you a published author in a matter of weeks. Your book will be full of your own thoughts and ideas, and convey just the tone you want. Best yet, you never have to sit down to write a word.
Keep in mind, you aren’t going into the book business — you’re using your own book to build your business. It doesn’t matter if you don’t sell a single copy. The idea is to demonstrate to prospective clients that you are the most trustworthy, knowledgeable authority in your field. That going it alone is not a great strategy. And that the value you provide far outstrips anything they could get from a website or from your competition.
You already know far more about your field than you could easily fit into a 150-175 page book (the best size book for today’s shortened attention spans). People need to realize just how much you know about your specific area. They need to know that you have a plan and a process for protecting and growing their hard-earned money. That’s something only a book can do – not a white paper, not a website, and certainly not a 140-character tweet!
So how do you write a book without bringing in a ghostwriter?
About Michael Levin: New York Times best-selling author Michael Levin runs www.BusinessGhost.com, which specializes in ghostwriting books for financial services professionals.
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