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|Young Pedestrians Often Distracted As Injuries Rise|
|News Releases - General Info|
|Written by Craig Cooper|
|Friday, 30 August 2013 13:32|
1 in 5 High School Students Crosses the Street While Distracted by Technology
New study finds 39 percent of distracted teens are texting while crossing
August 29, 2013 – Quad Cities -- One in five high school students and one in eight middle school students crosses the street while distracted, according to a new research report released today by Safe Kids Worldwide.
According to the research, 39 percent of the students who are crossing the street while distracted are typing on a cell phone and 39 percent are listening to headphones. The remaining students are talking on the phone (20 percent) or using another electronic device, such as a tablet or game (2 percent).
The study was developed to explore findings from a 2012 Safe Kids report that found pedestrian injuries among 16-19 year olds increased 25 percent over the previous five years. Teens now account for half of all pedestrian deaths among children 19 and under.
“We suspected that the increase was due to distraction by mobile devices, but there was not much data to support that conclusion,” said Keene Hart Safe Kids Quad Cities. To understand the scope of the problem, we activated our network to observe 34,000 students crossing in school zones. The findings were alarming.”
In addition to the observational survey, the study also describes findings from discussions with more than 2,400 students. Almost half of the students (49 percent) say they use a cell phone while walking to school. Four out of 10 say they listen to music while walking. Interestingly, while teens are at the greatest risk for pedestrian crashes, only 22 percent of students say it is kids their own age who are most likely to be hit by a car while walking.
The report includes public policy measures that would protect walkers, like investments by government in making roads around schools safer.
“Distraction is a big problem, both while driving and walking," said Keene Hart
"Parents, talk to your kids to make sure they are paying full attention when crossing the street. And we adults need to follow our own advice. If we put our devices down, our kids are more likely to do the same.”
Safe Kids Quad Cities and FedEx are launching a national effort calling on parents and teens to join the Moment of Silence Campaign and stay safe while walking.
Moment of Silence Campaign
In 2012 Christina Morris-Ward was killed while crossing the street. She was wearing headphones and carrying a cell phone. While mobile devices are part of everyday life, we should remember that putting them down when crossing the street can be the difference between life and death. In memory of Christina and all those who have been killed or injured while crossing the street, Safe Kids is launching the Moment of Silence campaign. It’s easy to participate: simply commit to putting your device down and paying attention when crossing the street. Watch the video and learn more about the Moment of Silence campaign at safekids.org.
Tips for Parents
Tips for Teens
Tips for Drivers
About Safe Kids Quad Cities
Safe Kids Quad Cities works to prevent unintentional childhood injury, the number one cause of death for children in the United States. Safe Kids Quad Cities is a member of Safe Kids Worldwide, a global network of organizations dedicated to preventing unintentional injury. Safe Kids Quad Cities is led by Genesis-Illini Hospital. For more information, visit safekids.org or Quad Cities Safe Kids on facebook.
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