items tagged with Alex O Loughlin

THE BACK-UP PLAN

"All right. Let's hear your pitch."

"Well, we're calling it The Back-Up Plan. It's about this successful single woman named Zoe, desperate for a baby but fed up with the New York dating scene, who decides to get artificially inseminated and raise the child on her own."

"Ah. So you're thinking an intimate character drama about the hardships of pregnancy and single-motherhood?"

"Oh, hell no. Slapstick romantic comedy! You see, only a few minutes after her procedure, Zoe hails a cab and gets inside at the exact same moment that a handsome stranger does! They argue about who saw the cab first, Zoe storms off in a huff, and whammo! They're in love!"
Read More About How Lo Can You Go?: "The Back-Up Plan," "The Losers," And "Oceans"...

THE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?