items tagged with Jonathan Kasdan
Written By: Mike Schulz
Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?
Read More About When Bad Advertising Happens To Good Movies: "The Invisible," "Next," And "In The Land Of Women"...
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