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items tagged with Margarita Leviera

Brainy Acts: “Limitless,” “The Lincoln Lawyer,” and “Paul”
Written By: Mike Schulz
Section: Movies

Category: Reviews

2011-03-20 21:01:52

Bradley Cooper in LimitlessLIMITLESS and THE LINCOLN LAWYER

At some point during my double-feature of Limitless and The Lincoln Lawyer, I was reminded, as I frequently am, that we filmgoers don’t really need more great movies from Hollywood. We just need more good movies – smart, strong, satisfying releases that only want to entertain, but manage to do so without attempting to overwhelm you, or demanding that you first check your intelligence at the auditorium door.


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Tilt 'n' Whirl: "Adventureland" and "Sunshine Cleaning"
Written By: Mike Schulz
Section: Movies

Category: Reviews

2009-04-05 22:41:31

Jesse Eisenberg and Kristin Stewart in AdventurelandADVENTURELAND

My first awareness of writer/director Greg Mottola's Adventureland came at Christmastime, when some family members and I saw a trailer for the comedy before, of all things, a screening of Doubt. The movie's my-summer-at-an-amusement-park setup looked kind of promising, but given the preview's one-liners and visual gags, the supporting cast (Bill Hader, Ryan Reynolds, Kristen Wiig), and Mottola's credit as the director of Superbad, it seemed like an incredibly inappropriate teaser to run before John Patrick Shanley's nonsecular drama. When the trailer ended, my brother and I shared an incredulous look and a chuckle at the apparent incongruity. "Know your audience," he said with a laugh.


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When Bad Advertising Happens to Good Movies: "The Invisible," "Next," and "In the Land of Women"
Written By: Mike Schulz
Section: Movies

Category: Reviews

2007-05-02 08:12:14

Margarita Leviera and Justin Chatwin in The InvisibleTHE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?


Read More About When Bad Advertising Happens To Good Movies: "The Invisible," "Next," And "In The Land Of Women"...





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