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items tagged with marketing

CVB Moves Forward with Cultural Marketing Resource Center
Written By: Jeff Ignatius
Section: News/Features

Category: Local News

2009-08-28 20:41:41

Representatives from roughly 60 arts, culture, heritage, and festival organizations on August 26 agreed to create what's tentatively being called the Cultural Marketing Resource Center to facilitate coordinated marketing for Quad Cities attractions and events.

Quad Cities Convention & Visitors Bureau President and CEO Joe Taylor will apply for grants to jump-start the program, with a goal of opening the center by the beginning of 2010. Taylor said that if enough money isn't raised by November, the opening will be delayed. He added that the center could be funded for two years - including the salary of a director dedicated to arts and culture events - for $150,000. Other sources of revenue discussed at Wednesday's meeting were hotel/motel taxes, membership fees, and contributions from private and public sources.


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A Modest Proposal: Merge Quad Cities First and the Convention & Visitors Bureau
Written By: Jeff Ignatius
Section: Commentary/Politics

Category: Guest Commentaries

2009-08-25 22:24:48

At the public unveiling last month of Quad Cities First - the chamber-of-commerce-controlled replacement for the Quad City Development Group - I ran into Sean O'Harrow, the executive director of the Figge Art Museum.

His presence was a bit of a surprise, given that arts and culture are too rarely mentioned in the same breath as economic development in the Quad Cities. (They weren't mentioned at the debut of Quad Cities First.)

There's a reason for that: The establishment's conception of "economic development" is usually limited to luring employers to our community to create jobs (or at least move them from somewhere else). And the discussion is typically restricted to issues such as tax climate, transportation infrastructure, direct incentives, and workforce.

Yet, as O'Harrow pointed out, a community's culture is essential to attracting people - be they CEOs, workers, or tourists. And he and I wondered whether cultural marketing had been given any consideration as DavenportOne and the Illinois Quad City Chamber of Commerce took control of external economic-development marketing through Quad Cities First.

The answer, to the surprise of nobody: not really.

That oversight can't be corrected, so let's move into third-rail territory and suggest something truly radical: the long-term goal of a merger of Quad Cities First with the Quad Cities Convention & Visitors Bureau, creating genuinely unified external marketing with a holistic view of the area - not just business opportunities, but life.
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