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items tagged with Mick Davis

When Bad Advertising Happens to Good Movies: "The Invisible," "Next," and "In the Land of Women"
Written By: Mike Schulz
Section: Movies

Category: Reviews

2007-05-02 08:12:14

Margarita Leviera and Justin Chatwin in The InvisibleTHE INVISIBLE

Funny story. I caught director David S. Goyer's The Invisible on Friday afternoon, and later that evening, watched a TV show I'd taped a couple of days prior but hadn't yet seen. During a commercial break, there was a preview for The Invisible. Amazingly, it was the first trailer for the film I'd landed upon, which gave me the unusual opportunity to judge a preview based on its movie, rather than the other way around. And now that I have seen the teaser for the film - a 15-second scare-flick pastiche of screams, slash-edits, and a threatening shriek of "You're dead!!!" - I feel compelled to ask: Did The Invisible's marketing wizards not see the movie, or did they indeed see it, not have a clue about how to market it, and purposely create the most misleading trailer imaginable?


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