Tom Hiddleston and Chris Hemsworth in Thor: The Dark WorldTHOR: THE DARK WORLD

As the comic-book demigod Loki, the nefarious thorn-in-the-side to the Avengers and adopted brother to Thor, Tom Hiddleston, in the Marvel Studios movies, exudes a teasing, seductive malevolence. With his sharp, angular features and chilling gaze that suggests he might prefer eating you to killing you, he's a wonderfully unstable and hypnotic screen creation. Yet the brilliance in Hiddleston's interpretation is that his Loki is also so damned charming. The character may forever be planning destruction or plotting revenge - specifically against the golden-haired preferred son with the red cape and hammer - but Hiddleston's bearing is so smooth and relaxed, and his wide grin so infectious, that you almost can't help rooting for him, especially because he also, generally, gets his movies' best jokes.

Chris Hemsworth and Natalie Portman in ThorTHOR

Prior to the film's release, I wouldn't have thought any director a worse candidate for helming the hugely budgeted comic-book adaptation Thor than Kenneth Branagh, that frequent interpreter of Shakespeare whose one foray into Hollywood-blockbuster(-wannabe) terrain was 1994's monstrously terrible Frankenstein. In retrospect, I'm not sure any director would have proved a better choice. Two days after seeing Branagh's grandly produced yet subtly frisky entertainment, I'm still a bit shocked at how strong the results are; against all logic, Thor's director has successfully melded his movie's wildly disparate elements into an action-packed thrill ride (in 3D!) that, incredibly, also manages to be emotionally satisfying, and oftentimes funny as hell.

Hollywood, in its infinite wisdom, chose to open a whopping seven wide releases this past Friday, and since the market apparently wasn't glutted enough, also expanded distribution of the Ed Harris western Appaloosa from 14 theatres to 1,045. As business strategies go, this one was a bit of a head-scratcher, but it was refreshing to see a weekend when there truly was something new for everyone - the only people screwed in the deal, it seems, were movie critics without access to press previews.

Oh hey, that's me!