SNAKES ON A PLANE

Incessant buildup for a potential Hollywood blockbuster is nothing new, of course. But in the case of Snakes on a Plane, it was the nature of the buildup that proved fascinating; everything hyped about this cheesy scare flick - the hysterically candid title, the presence of Samuel L. Jackson in bellowing motherf---er mode, the re-tooling to secure an R rating from its original PG-13 - seemed to promise, "This movie is gonna suck, and you're gonna love it." Offhand, I can't think of another movie that was so aggressively - one might say honestly - marketed as the schlock it was almost certain to be. By the time the movie opened last Friday, the anticipation among connoisseurs of cinematic crap had reached such a fever pitch that nothing less than the Best Bad Movie of All Time would do.

Perhaps unsurprisingly, Snakes on a Plane isn't the best bad movie of all time. But it'll still do.