Summary: Plan now to attend the eighth-annual festival, featuring an all-star entertainment lineup and fun for all ages. Gaelic Storm, Red Hot Chilli Pipers and Trinity Irish Dancers headline three days of Irish music, food, sports and culture in northeast Iowa.

WATERLOO, Iowa - From internationally touring musicians and local dancers to traditional artisans and Highland games, the Iowa Irish Fest promises three days of fun, food, culture and music for thousands of residents and visitors.

Beginning at 4 p.m. on Friday, Aug. 1, and continuing through 5 p.m. on Sunday, Aug. 3, the Iowa Irish Fest will infuse Lincoln Park, E. 4th and Lafayette Streets in downtown Waterloo, with the sights, sounds and flavors of Irish heritage.

"We're very excited to present another weekend of Irish music, food, dance, sports and culture," said festival director Rory Dolan Sr. "We have grown in attendance every year and feel we will continue to do so this year with the entertainment lineup that we'll showcase. Although we mainly draw guests from the Midwest, we look forward to hosting guests from across the nation and around the world. In the past we have welcomed visitors from 38 different states and five different countries."

Four stages will feature over 20 local, regional and internationally touring performers. The Park Avenue stage will host headliners in Lincoln Park. The Lincoln Savings Bank stage will host more traditional acts on E. 4th and Lafayette. And Jameson's Public House on E. 4th Street will host a third performance stage. There also will be a Cultural Events Center Stage in the east corner of Lincoln Park.                         

Gaelic Storm will once again headline all three days of the festival, along with the Trinity Irish Dancers. The Red Hot Chilli Pipers join the headline list on Sunday.

With Billboard's No. 1 World Album, "The Boathouse," Gaelic Storm blends indie folk and world grooves with Celtic tradition for an acoustic production that brings fans to their feet 200 days a year. The group's ability to incorporate a rock sensibility into their sound affords them rare crossover appeal. "The Boathouse" is the their fourth album to debut at No. 1 on Billboard's World Album chart. Gaelic Storm will perform at 9:30 p.m. Friday, 10 p.m. Saturday and 12:45 p.m. Sunday on the Park Avenue stage in Lincoln Park.

The Red Hot Chilli Pipers are another returning fan favorite, with their signature bagpipes-with-attitude show that will rock the Park Avenue stage Sunday at 3 p.m. The most famous bagpipe band on the planet hails from Scotland and has spent the past decade touring the world and winning awards with their groundbreaking fusion of traditional Scottish music and rock/pop anthems, which they proudly call "Bagrock."

Trinity Irish Dancers, a touring troupe of young dancers based in Chicago and Milwaukee, has been winning championships and impressing crowds with traditional Irish dance for 30 years. With a loyal local following, the Trinity Irish Dancers have been part of Iowa Irish Fest since its inception in 2007. They will perform at 4:30 p.m. Friday, 1 and 5 p.m. Saturday and 11:30 a.m. Sunday on the Park Avenue stage. They will also host two dance clinics.

The Cultural Events Center Stage will feature traditional Irish performances in dance, music, storytelling, theater and more. There will even be an Irish stew and soda bread cook-off. (See the attached complete entertainment schedule.)

The weekend will also include :

  • 5k walk/run, Saturday

  • Family Fun Area on East 4th Street and Mulberry Street

  • Variety of food vendors, from traditional Irish to American favorites

  • Traditional Gaelic Highland Games

  • Crowning of royalty and contests

  • Irish Fest merchandise, kilts and Irish heritage items for sale

  • Sunday morning outdoor Mass

Admission is just $15 for all three days, and children 12 and under are free. For more information or to volunteer, visit IowaIrishFest.com.

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Unique Combination of Capabilities and Expertise Amplified to Energize Business Growth

CEDAR RAPIDS/CEDAR FALLS, Iowa?Henry Russell Bruce (HRB) and ME&V Advertising + Consulting, two of Iowa's top advertising agencies, today reported the completion of a merger first announced on March 3. The new entity is now AMPERAGE Marketing.

AMPERAGE, a company of more than 50 people with offices in Cedar Falls, Cedar Rapids, Des Moines, Dubuque and Bettendorf, Iowa, creates a unique combination of capabilities and expertise to provide clients with evidence-based marketing and communications strategies that generate proven results. The tagline for the new agency is, "Move the Needle."

"Our goal is to forge a powerful connection for our clients to energize business growth," said Bryan Earnest, former president of ME&V, and now AMPERAGE president and CEO. "We will move the needle for our clients by connecting with their target audiences, motivating action, measuring effectiveness and reporting proven results."

Earnest also announced AMPERAGE's senior management team today: Jim Thebeau, former CEO of HRB, will be chairman of the board; Steve Erickson, former president of HRB, will be chief creative officer; Mark Mathis, former director of cool of ME&V, will be chief strategy officer; and Jim Infelt, former creative director for ME&V, will be chief digital officer.

The combined agency represents more than 200 clients across 10 states and offers branding, marketing, advertising, public relations, corporate communications, Web and digital marketing, media buying, fundraising and complete video services. Clients represent the healthcare, higher education, financial, manufacturing and nonprofit industries. Combined capitalized billings are approximately $33 million.

"We've already begun to see a positive response to the merging of our combined brands and reputations," said Earnest. "Companies and organizations are contacting us to gain the benefit of our depth of experience, consulting expertise and marketing capabilities. We're excited about the recognition of the merger in our markets and verticals."

Earnest also revealed that the actual merger of the two firms was almost a full year in the making, with both sides taking time to ensure that becoming a single business was right for all the clients, employees and owners.

"We found we had a lot in common," explained Earnest, "and that we had the same goals to grow our businesses. Just among the partners, we have more than 150 years of marketing, advertising and nonprofit fundraising experience. We all wanted to use that experience to achieve a new level of service offerings and dynamic results for our clients."

The alliance creates one of the largest advertising agencies in eastern Iowa and the largest fundraising consulting firm in the state, with more than $100 million raised for nonprofits over the last 15 years.

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About AMPERAGE:

AMPERAGE is a full-service advertising and marketing consulting company offering comprehensive services to business-to-business and business-to-consumer clients across the U.S. Its primary focus areas are branding, marketing and communications services for the healthcare, financial, higher education and manufacturing sectors, and nonprofit fundraising. The origins of the company date to 1973. For more information, visit www.AMPERAGEmarketing.com,or call 800-728-2656.

Background on ME&V and HRB:

ME&V Advertising + Consulting started in 1996. It is a two-time Inc. Magazine 500 fastest-growing companies designee and an Ernst and Young Entrepreneur of the Year. ME&V has category specialization in healthcare, higher education, financial and nonprofit fundraising.  ME&V also includes a video production arm. ME&V currently operates in offices in Cedar Falls, Cedar Rapids and Des Moines.

Henry Russell Bruce (HRB) just celebrated its 40th anniversary in Cedar Rapids. HRB was voted best ad agency in the Corridor by Corridor Business Journal readers six times. HRB has category specialization in healthcare, medical device marketing, higher education, fashion, retail, manufacturing and transportation. HRB currently operates offices in Cedar Rapids and the Quad Cities.

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Public Education Program and Complimentary Luncheon to Assist Iowans
Prevent and Report Investment Fraud Comes to Ames on April 3
AMES, IA - Iowa Insurance Commissioner Nick Gerhart announced today that the Iowa Insurance Division (IID) is bringing the statewide "Iowa Fraud Fighters - Shield Your Savings"  public education program to the Hilton Garden Inn in Ames on April 3. The program will educate and empower Iowans to combat and report investment and insurance fraud.
"Con artists are targeting Americans age 60 and older, swindling more than 5 million Americans out of almost $3 billion each year," said Commissioner Gerhart. "Unfortunately, many smart Iowans have fallen victim to these very slick and sophisticated investment scammers, and some have lost their entire life savings."
Martha-Jo Ennis, a retired school teacher from Marion, Iowa, said she never understood how anyone could fall for an investment scheme until it happened to her?and she lost her retirement savings and the money she invested from the sale of her family farm.
According to Linn County District Court records, Ennis was one of numerous Iowa victims who lost millions of dollars in a Ponzi-type scheme orchestrated by Noah Aulwes, former owner of Covenant Advisors of Cedar Rapids, Iowa. Aulwes plead guilty last year to theft in the first degree, securities fraud and money laundering, and received a prison sentence of up to 10 years. Victim impact statements read during the hearing stated Aulwes preyed on retirees, using charm and Christianity to get a foot in the door and gain victims' trust.
"Iowans need to take the time to double-check investment offers and verify with our agency whether the adviser and offer are legitimate," says Commissioner Gerhart. "Our goal is to educate Iowans on common scams and arm them with tools and tips to prevent fraud from happening to them. The Iowa Insurance Division and our partner government agencies are attacking this senior fraud problem at the forefront. We are coming to Ames to help central Iowans prevent fraud."
Commissioner Gerhart, Iowa Attorney General Tom Miller, Iowa Department on Aging Director Donna Harvey and Senior Health Insurance Information Program (SHIIP) Director Kris Gross will present the Iowa Fraud Fighters program and panel discussion.
Registration begins at 11:30 a.m., lunch is served at noon and the program concludes at 1:30 p.m. Informational booths staffed by agency representatives, and Aging Resources of Central Iowa and AARP, forum assistance providers, close at 2 p.m. To RSVP for the presentation and complimentary luncheon, call toll-free at 866-559-7114, or fill out the online form at IowaFraudFighters.gov by March 27.
"This forum gives Iowans the opportunity to speak with several government agencies and learn about the state resources available to help prevent fraud from happening to them or a loved one," said Gerhart. "We also want Iowans to know we are here to help them take charge in the fight against fraud and the importance of reporting fraud to state and federal agencies when it occurs."
Iowans are encouraged to visit www.IowaFraudFighters.gov to learn about common investment and insurance scams and discover tips and tools to prevent fraud. The site includes answers to frequently asked questions and a checklist of information to gather from investment advisers to verify the legitimacy of the offer and the investment adviser. In addition to the community forums and website, the public education program includes a TV and newspaper public service advertising campaign.
The Iowa Insurance Division has general control, supervision and direction over all insurance and securities business transacted in the state, and enforces Iowa's laws and regulations. The IID investigates consumer complaints and prosecutes companies, agents and brokers engaging in unfair trade practices. Consumers with insurance or investment questions or complaints may contact the IID toll-free at 877-955-1212, or visit the division on the Web at www.iid.state.ia.us.
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Governor Branstad Proclaims October Medicine Misuse and Abuse Prevention Month
CEDAR RAPIDS, Iowa? The Iowa Substance Abuse Information Center (ISAIC), in collaboration with the Governor's Office of Drug Control Policy (ODCP), today announced a statewide public education program to prevent teen prescription and over-the-counter (OTC) drug misuse and abuse. The "Iowa Medicine TLC - Talk, Lock and Connect" program kicks off in conjunction with October Medicine Misuse and Abuse Prevention Month in Iowa.

The improper use of medicines is the fastest growing form of substance abuse in Iowa. Teens are more likely to misuse or abuse prescription or OTC medicines than illicit drugs due to the ease of access to prescription medicines, according the 2012 Partnership Attitude Tracking Study (PATS). More than four in 10 teens nationally who have misused or abused a prescription drug say they took it from their parent's medicine cabinet.

"Iowa parents must be informed of this dangerous and growing problem and start taking the right steps to protect their teens from prescription and OTC medicine misuse and abuse," said Emily Blomme, program manager, Iowa Substance Abuse Information Center. "Prevention starts with talking with your teens, securing these drugs and connecting with our center for help and to learn more. Iowa Medicine TLC is a new kind of TLC we encourage all parents to give to their teens."

PATS results show the most effective way to prevent Iowa teens from misusing or abusing medicines is for parents to discuss the dangers with their teens. PATS found only 14 percent of parents have discussed the misuse or abuse of prescription drugs with their teens, as opposed to about 80 percent of parents who talk to their teens about alcohol or marijuana.

Many parents may not realize that prescription and OTC medicines, when misused, can be just as dangerous or deadly as street drugs like heroin or cocaine. According to the most recent data available from Centers for Disease Control and Prevention (CDC) study, more Americans die of drug overdoses than car crashes. The study showed that 60 percent of these overdoses were from prescription drugs and 74 percent of the overdoses were unintentional.

Mary Patch of Dubuque, Iowa, knows firsthand that it only can take the misuse of three prescription pills to take your child's life. Patch was the guardian of her niece, Vanessa, who died in 2007 of an accidental overdose of prescribed medicines?two antidepressants and one painkiller.

Since Vanessa's death, teen prescription abuse has been on the rise. According to PATS, one in four American teens reported having misused or abused a prescription drug at least once in their lifetime, which is a 33 percent increase from 2008 to 2012. Iowa has had one of the lowest self-reported rates of prescription drug misuse in the past?with only 6 percent of Iowa 11th graders reporting to have used prescription drugs for non-medical purposes, according to a 2012 Iowa Youth Survey.

"Although teen self-reporting is lower in our state, other indicators are showing a steep rate of increase of prescription drug misuse and abuse?and this has us very concerned," said Steve Lukan, director, Iowa Office of Drug Control Policy. "During the last decade, the number of Iowans age 12 or older treated for prescription pain reliever abuse has increased more than 250 percent, and overdoses due to pain medicines have increased 1,200 percent."

Taryn Erbes, a 17-year-old Kennedy High School student, was a good student, involved in extracurricular activities like track and wrestling. She was introduced to prescription pain relievers, including the opiate Oxycontin, and the tranquilizer Xanax, at a local "Pharm Party," where kids bring prescription medicines (often their own meds or meds stolen from a parent), mix them in a bowl and take a variety of unknown medicines to get high. Erbes is currently in Area Substance Abuse Council's (ASAC) inpatient recovery program in Cedar Rapids for prescription drug abuse.

Parents need to be aware of the most commonly abused medicines to protect their teens from medicine misuse and abuse. In addition to prescription pain relievers and tranquilizers, prescriptions to monitor carefully include stimulants used to treat attention deficit hyperactivity disorder (ADHD), such as Adderall and Ritalin. According to Lukan, college students are more apt to misuse ADHD medicines in an effort to perform better on exams, while tweens are more apt to abuse Dextromethorphan, a cough-suppressant ingredient found in many OTC cold medicines.

An indicator Iowans are more aware of the risks of prescription drugs is the volume of prescription drugs subject to abuse collected through the Iowa "Take-Back" initiative, which includes biannual prescription drug drop-off events. Iowans returned nearly 8,000 pounds of unused or expired drugs during the April 2013 event, versus roughly 5,000 pounds for the September 2012 event. The next series of community Take Back events is scheduled for October 26.

Iowa parents are encouraged to not only talk to their own teens about proper medicine use, but also prevent more cases of teen medicine misuse by properly securing and disposing of medicines. For proper disposal at home, ODCP recommends removing identifying labels and mixing prescriptions with used kitty litter or coffee grounds in a plastic bag, sealing the bag and placing it in household trash.

The ISAIC public education program includes mass-media public service announcements and digital strategies targeting parents, including social media and email campaigns and a new website, IowaMedicineTLC.org, complete with resources and tools. Funding for this project is from the U.S. Department of Justice, Office of Community Oriented Policing Services (COPS CFDA #16.710, Grant #2009CKWX0379).

ISAIC is a Cedar Rapids Public Library program funded by the Iowa Department of Public Health. ISAIC, a member of Substance Abuse Librarians & Information Specialists, provides individuals and organizations with educational tools to aid in the prevention and recovery of substance abuse. The Governor's Office of Drug Control Policy improves the health and safety of all Iowans by promoting strategic and collaborative approaches to reduce drug use and related crime. To learn more about the "Iowa Medicine TLC" public education program, visit IowaMedicineTLC.org or call 866-242-4111.

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