There were no spectacular backdrops in place when Illinois Comptroller Dan Hynes officially announced his campaign for governor the other day.
No pretty pictures for the TV cameras. No gathering of his adoring family who could not keep their enraptured eyes off of him. No flowery rhetoric. No huge crowd. No brass band. No rows of oversize American flags. No razzle-dazzle at all, in fact.
Instead, Hynes stood in front of a blue curtain, a single flag, and a campaign poster and calmly laid out a plan to cut the state's budget, raise taxes on annual personal income above the first $200,000, tag certain "luxury" purchases with a new service tax, hike cigarette taxes by a dollar a pack, and expand gaming.
That's not a bad strategy for a Democratic primary.