M.D. Breaks Down Why It's Not Your Fault

More than a third of adults in the United States, 35.1 percent, are obese, according to the Centers for Disease Control. Nearly 70 percent are at least overweight, and obesity in adolescents has quadrupled in the past three decades.

"Despite all the attention, an unhealthy amount of body fat remains an insidious problem," says Dr. Eleazar Kadile, who specializes in treating patients with obesity and associated chronic disease.

"Most of us know we're facing a national health crisis, yet diets for millions of Americans continue to be based in heavily processed foods. Obese people often live in perpetual shame, and many others believe they are right to blame the overweight and obese for their problem."

Dr. Kadile, director of the Center for Integrative Medicine and author of "Stop Dying Fat" (www.kppmd.com), says poor attitudes and lack of understanding contribute significantly to this national crisis, which contributes to our national healthcare difficulties. He debunks five myths about being overweight and obese.

•  "It's your fault that you're fat." Obesity is caused by complex imbalances within a person's body and his or her environment. Some imbalances are exacerbated by poor dietary choices based on bad dietary information, personal history and psychological patterns. Together, the physiological, psychological, social and environmental causes of the disease of obesity create a predicament that obese people are drawn into and unable to get out of.

•  Obese people are among the "fat and happy." Large people can be masters at suppressing the indignities they suffer in society. The obese often have to pay first-class fare since cheaper seats for transportation are designed for thinner people. Most advertisements employ beautiful people who are thin, and rarely attractive actors who are larger. National campaigns to battle obesity do not focus on the factors beyond diet and exercise that keep people overweight. Obese patients also spend an average of nearly $1,500 more each year on medical care than other Americans.

•  Obese and overweight people just need the right diet. There's no shortage of diets promoted by beautiful people who promise amazing results. If only overweight people eat what they eat, then they'll be beautiful, too. But that's just not true. What and how one eats is just a part of an excessive body mass index level. Other important factors to achieving a healthy BMI include good information regarding one's health, sustained motivation to change, continuous learning, vigilance and an ability to be extremely honest.

•  Food is not an obese individual's friend; exercise is. Eat less; exercise more; lose weight - those have been the commandments in the religion of weight loss. But most obese people have tried this and it hasn't worked. More than being a source of pleasure, comfort and survival, food is medicine.

"I've developed a complementary set of protocols that target an obese person's specific set of problems," Dr. Kadile says. "Sometimes, you need to eat fat - the right kind - in order to burn fat. And, many exercises can actually harm an obese person. You can't impose cookie-cutter solutions to this complex problem and expect them to work."

•  Fat people need to "just do it" - lose weight. This attitude is not based in reality; it's an over-simplistic response for a frustrating problem.

"Morbidly obese patients need plenty of preparation," he says. "When a patient comes to me, I go through a rigorous list of questions regarding medical and family history. I ask about eating, sleeping and activity patterns, as well as medical conditions, emotional patterns, stress histories, good times and bad times, etc. I also have them go through an extensive battery of medical tests. That's the effective and safe way of doing it."

In other words, "just do it" just doesn't cover it.

About Eleazar Kadile, M.D.

Dr. Eleazar Kadile is a complementary physician who specializes in treating patients with obesity, who may suffer from heart disease, hypertension, type-2 diabetes, arthritis, depression or ADHD. With decades of medical experience throughout the United States, he has been developing a comprehensive and systematic approach to battling obesity. He is the director of the Center for Integrative Medicine in Green Bay, Wis. (www.kppmd.com).

WELCOME NEW MEMBERS!

 

LeClaire Masonic Snow Lodge #44 Ancient Free and Accepted Masons is the local Masonic Lodge and has existed as such for more than 150 years. 113 S. Cody Road, LeClaire

 

Green Tree Brewery - 309 N. Cody Rd., LeClaire, will be a Small brewery that makes handcrafted beer right on the premises. We will have a quiet atmosphere where people can sit and enjoy a pint or samples of our product. For anyone that would rather try our beers at home, we will offer, single bottles, six packs, and growlers to take out. Recently, we secured a coffee supplier for our beers that are infused with coffee. As my wife and I love coffee, and we will have all the equipment anyway. We will have coffee available for anyone that wants some. Whether it's for someone that doesn't like beer, is the designated driver, or they just love coffee!

LiveFiT With Lupus is a nonprofit organization formed to raise awareness for autoimmune diseases. Our foundation offers nutritional guidance and resources, specialty physician support, health education, and psychological and emotional support to patients and their loved ones. We hold many annual fundraising events in the community to create awareness. Our main event is our Race Event, which is held at The Black Watch in May, featuring a 1 mile, 5k, 10k and half marathon, along with a health fair, kids' activities, local vendors and live entertainment! www.livefitwithlupus.org

ANNUAL AWARDS DINNER

The LeClaire Chamber of Commerce Annual Awards Dinner

Saturday, January 31, 2015

Steventon's, LeClaire.

5:30-6:30 p.m. - Cocktails (Cash Bar) and Silent Auction

6:30 p.m. - Annual Awards

7:00 p.m. - Dinner

8:00 p.m. - Live Auction

6-10 p.m. - Live Music, Keep Off the Grass

RSVP by January 23, 2015 to First Central State Bank, or email dmulvania@firstcentralsb.com $35 per person paid in advance.

Checks payable to:

LeClaire Chamber of Commerce

PO Box 35

LeClaire, IA

If you would like to donate items for the Silent or Live Auctions, please contact dmulvania@firstcentralsb.com or take your items to First Central State Bank, LeClaire!

 

CHAMBER MEMBERSHIP

It is time to renew your membership for 2015! Membership forms have been mailed out, or you can renew your membership by going to www.leclairechamber.com and pay via Pay Pal. If you did not receive a letter and form by mail, please contact the Chamber at LeClaireChamber@gmail.com and they will be immediately sent to you! Deadline - February 1, 2015.

 

CALENDAR

 

January 16th-19th - Be a Tourist in Your Own Backyard! Look for the LeClaire specials here: http://www.qcbeatourist.com/#city-LeClaire/alpha Bierstube, Blue Iguana, Steventon's, Buffalo Bill Museum, and Mississippi River Distilling Co. will have specials that you can enjoy. The Faithful Pilot Café and Spirits will be open Sunday, noon-5pm for lunch. Isabel Bloom will have a drawing for a free Eagle sculpture.

 

January 17th - Trivia Night at the LeClaire Civic Center. Doors open at 6:30pm; Trivia starts at 7pm. 8-person teams; $10 per person. Everyone will be entered into a drawing for door prizes. Mulligans are 10 for $10. Each team may bring its own snacks, beer, wine, and soft drinks. Call Debbie at 563-349-4403 or email Smith73075@aol.com to reserve a table.

 

January 18th - Bald Eagle Day - Medic EMS Building 107 N. Cody Road. At 1:30pm, wildlife photographer, Burt Gearhart, will give an all-ages slide presentation and lecture that will reveal interesting discoveries about Bald Eagles and their everyday lives in Iowa. At the conclusion of the presentation, attendees may join Burt at Lock & Dam 14 to view and photograph the Eagles of LeClaire. Burt's prints that celebrate Bald Eagles, the Mississippi River, and the historic beauty of LeClaire will also be on display. This program is free and open to the public.

 

January 18th - Bald Eagle Day Specials - The Faithful Pilot Café and Spirits will be open Sunday, noon-5pm for lunch with a great view of the bald eagles soaring above. Isabel Bloom will have a drawing for a free Eagle sculpture. Bierstube will 10% off purchase, excluding alcohol. Wide River Winery Inn has discounted their guest house - $119 per night in January and February.

 

January 18th - Faithful Pilot - Dress for Success Charity Wine Tasting beginning at Noon bring in a gently used dress for women who need to "dress" up for job interviews and receive $5.00 off a wine tasting of a selection of our wines.  We will also be open until 5:00, and serving lunch.

 

January 20th - Vino Van Gogh at Go Fish 6:00pm. Sign up on line at Vino Van Gogh on or after December 20, 2014.  Featured Artist, Tom Vaccaro. $38 per person - $5 off wine while you paint! We are painting Moonlit Blooms.

 

January 21st - LeClaire Community Library. Come Drive with Me: The Adventures, Perils, and Insights of a Driving Instructor: Bill Mueller has been teaching Driver's Education for the Mississippi Bend AEA for 10 years. His fun, 30 minute presentation on safe driving will have his audience rolling in the aisles as he shares his entertaining, real-life experiences as a driving instructor while also sharing practical advice for new drivers, or soon-to-be new drivers, and their families.

 

January 22nd - Bunco at the LeClaire Civic Center 10:30am - 12:30pm: $2 to play - bring a dessert to share if you like.

 

January 24th - LeClaire Community Library - Gizmos & Gadgets: eReader and Tablet Workshop 11 a.m. - 1 p.m. Want to learn how to download eBooks onto your iPad? Not sure how to use that new Kindle? Area librarians will be answering questions or troubleshoot issues on a variety of devices. No registration or pre-appointments necessary.

 

Sunday, January 25 - Faithful Pilot Wine Tasting 15 wines for $15 and a selection of Chef Robert's small bites. Call 563-289-4156 for reservations.

 

January 31st, 2015 - LeClaire Chamber of Commerce Annual Awards Dinner - Steventon's.

(See information above).

 

SAVE THE DATE

 

February 1st - Enjoy the Superbowl at Bierstube! $.50 wings, $7 BierHaus Burgers, $2 16 oz. domestic cans of beer, Gourmet Hot Dog Bar & Fries for $5 during the game.

 

February 6th - First Friday in LeClaire

 

February 10th - Chamber Networking Lunch - Happy Joe's - noon

 

February 16th - Economic Development Meeting City Hall - 8:00 a.m.

 

February 21st - Scott County Freedom Rock Chili Cook-Off Fundraiser at the Riverview Road House. Proceeds will help provide lights, a sign, maintenance, and paver installation for The Freedom Rock. So dust off your best chili recipe and bring your appetite. A perfect way to warm up and have some fun on a cold winter night!

 

February 22nd - Come celebrate Buffalo Bill's Birthday! noon to 4pm at the Buffalo Bill Museum. Buffalo Bill himself will be there! Free admission.

 

FYI

 

Does your kitchen need an update?  Is your bathroom looking old and tired?  We can help with the design and remodeling to brighten any room in your house!  Give LeClaire Home Improvement and Construction a call at 563-381-7778 for a free in home consultation

 

Riverbend Signworks We receive many questions about vehicle graphics.  So, we assembled some basic information here:  http://riverbendsignworks.com/2014/12/30/a-guide-to-a-good-vehicle-wrap/

It is time again for the River Valley Optimist Club to offer their FREE basketball clinic to children grades 3-6 in the LeClaire/Bettendorf area. The clinic will be held Saturdays beginning January 31, 2015 and ending on March 7, 2015. The sessions are one hour in length and will teach basketball fundamentals while having FUN! Registration is limited so sign-up soon! Please contact Josselyn Smith at josselyn.e.smith@gmail.com or call 563-723-1877, or check out the RVOC Facebook page under River Valley Optimist Club for more information. We hope to see you there!

Bierstube has an all-you-can-eat Gourmet Hot Dog Bar served with fries for $5 during the Iowa Men's Big 10 Conference basketball games: January 13, 17, 20, 24, and 31. Join them for $2 off their award-winning reubens this weekend during "Be A Tourist In Your Own Backyard" weekend; find the coupon here: http://www.qcbeatourist.com/coupon.php?cid=5 And enjoy the Bald Eagle Day special on January 18: 10% off your bill, excluding alcohol. Also check out their gluten-free menu while you are there!

The Crane & Pelican will be featuring a special Sliders & Suds menu on Thursday nights from 5-9pm. Every Thursday night you can come get three gourmet sliders and our hand-cut chips for $10 and three 8 oz. sample pours of our delicious beers for $5. The menu will change monthly with new burgers & beers to try and will be posted on their website at http://craneandpelican.com/ 563-289-8774. Winter hours: In January and February, closed on Sundays & Mondays. Tuesday thru Saturday open 11am-8pm.

Dwellings has new merchandise!

El Rio Spa & Wellness: January Specials: Fitness - Free Trial Fitness Class and Free Consultation with our Fitness Manager. Café - 20% off Salads. Come tour El Rio Spa & Wellness and enter your name in a drawing to win a "Spa Product Package". Monday-Thursday, 6am-8pm; Friday, 6am-5pm, Saturday, 7:30am-5pm; Sunday, Closed. http://www.elriospa.com

Expressions in Threads has "Man Cave Quilts" on display - everything from Ford Mustangs to Indian motorcycles. Come see the samples and browse their new spring fabrics.

See the new January designs at Isabel Bloom! Stop in to see their Blue Jay (7th in the Series), Goat, and Angel with Roses. Register to win their majestic Eagle sculpture in honor of LeClaire's Bald Eagle Day, January 18th!  Haven't shopped Isabel Bloom lately? You won't believe what you're missing!

Jones St Java House is open early! Hours are 6am-6pm, Monday-Saturday; 8am-5pm, Sunday. They serve breakfast and lunch on Friday, Saturday, Sunday & Monday - check with them for daily menu! Like them on Facebook (Facebook.com/JonesStJava) for specials and don't forget to pick up your Blend Card for additional coupons and special offers.

Mississippi River Distilling Co. has kicked off the 2015 LeClaire Cocktail Cruise. From January to April, eight different bars and restaurants will have a showcase MRDC cocktail. You can try each one and get your cocktail "passport" stamped for chance to win monthly prizes. Plus, during First Friday, with any bottle sold, get a coupon for a free showcase cocktail! Get your Passport at The Crane & Pelican Café, Sneaky Pete's Woodfire Grille, Steventon's, Blue Iguana, 129, The Faithful Pilot Café and Spirits, Bierstube, or River Roadhouse today! www.LeClaireCocktails.com

Visit the LeClaire Chamber of Commerce website www.leclairechamber.com and see us on Facebook!

 

If you would like to attend a Chamber Board Meeting in order to present a topic, please contact the Board in advance at LeClaireChamber@gmail.com in order to be included an upcoming agenda. Board Meetings are held the 4th Tuesday of each month, 8a.m. at LeClaire City Hall.

 

SERVING THE COMMUNITY AND BEYOND

 

First Presbyterian Church, LeClaire We have a Wednesday evening program: Halftime! for kids, 5-11 years old. It's half way through the week - and it's a time of fun for the kids. We meet from 5:30-7pm, every Wednesday there is school, through May 6. We serve dinner, play games, have a lesson and a craft. Have your child join us for a week or two to see what we are doing. We are located across from Bridgeview Elementary School, at 200 South 12th street. For more information, call Pastor Melody at 563-381-7777.

 

LeClaire Information Center Volunteers Needed! Contact Cindy Bruhn at info@visitleclaire.com or 563-650-7963 to volunteer.

 

PROPERTY LISTINGS

 

Riverview Apartment for Rent - Downtown LeClaire. One Bedroom. $1250/month. Call 563-940-3742 for more information.

Commercial Property for Sale 510 N. Cody Road. Contact William Robertson (563) 940-1517 billrobertson@ruhl-ruhl.com

Commercial Property for Sale 613-617 N Cody Road, LeClaire IA 52753. Contact Jeff R. Heuer, NAI Ruhl Commercial Company, jheuer@ruhlcommercial.com, Office: 563-355-4000, Direct: 563-823-5107.

Commercial Property for Sale Cody Road, LeClaire IA 52753. Description: contact John G. Ruhl, NAI Ruhl Commercial Company, jruhl@ruhlcommercial.com, Office: 563-355-4000, Direct: 563-823-5126.

Commercial Property Available Eagle Ridge Road, LeClaire, Iowa. Please call: Mike Burke - Mel Foster Co. mburke@melforsterco.com, Mobile: 563-349-2705, Direct: 563-823-5272

Park Run Apartments/Newbury Living complex - 1, 2, & 3 Bedrooms Available - 1701 Iowa Drive, LeClaire, Iowa 52753. 1 BR, 2 BR or 3 BR unit. Call (563) 289-5159 more information today!

Do you have Residential or Commercial property available? Please contact the LeClaire Chamber of Commerce, leclairechamber@gmail.com, with a property description, complete contact information including phone numbers and rental or purchase pricing.

LECLAIRE EVENTS COMING UP!

January 16-19 - Be a Tourist in Your Own Backyard
January 18 - Bald Eagles Day

January 31 - LeClaire Chamber Annual Awards Dinner - Steventon's

 

CHAMBER NETWORKING EVENTS - EVERYONE WELCOME!

February 10 - Happy Joe's - Lunch - noon

March 10 - Faithful Pilot - Evening/5:30 -

April 14 -- El Rio - Lunch - noon

Campaign Receives Early Broad-Based Support, Praising "Vernon's ability to bring people together to solve some of our toughest problems"
CEDAR RAPIDS - Cedar Rapids City Councilwoman and Mayor Pro Tempore Monica Vernon today announced over a dozen endorsements of leaders across the state in her bid for congress in Iowa's First Congressional District. For more information visit: www.monicavernonforcongress.com
"Monica Vernon has the determination and drive to make a real difference in Congress for Northeast Iowa - she's run a small business, raised three daughters, and been a strong leader for Iowa. I'm so excited to be supporting her for the First Congressional District race in 2016" State Senator Liz Mathis (Linn County) said.
State Senator Rob Hogg (Linn County) followed with, "Monica Vernon will be a wonderful Congresswoman who will work together to make progress for our country.  She has been making progress for Cedar Rapids for years, as a mother, as a small businesswoman, and as a city council member."
"I'm supporting Monica Vernon because she'll be a leader and strong voice for the working men and women in the district; will advocate for raising the minimum wage; and will protect workers' and their ability to collectively bargain" said Senator Bill Dotzler (Black Hawk County).
State Senator and President of the Senate, Pam Jochum (Dubuque County) said, "I am thrilled to be supporting Monica Vernon for Congress. In Rod Blum's first few votes in Congress, he has shown his loyalty to Steve King and the extreme right and has proven he's out of touch with everyday Iowans. Monica will always put our needs ahead of politics as usual in Washington, D.C."
Below is the complete list of leaders who are endorsing Monica Vernon today:
State Senator and President of the Senate Pam Jochum
State Senator Liz Mathis
State Senator Rob Hogg
State Senator Bill Dotzler
State Senator Joe Bolkcom
State Senator Bob Dvorsky
State Senator Rich Taylor
Former State Senator Jack Hatch
State Representative Art Staed
State Representative Kirsten Running-Marquardt
State Representative Liz Bennett
State Representative Timi Brown-Powers
State Representative Vicki Lensing
State Representative Mary Mascher
State Representative Sally Stutsman
For additional inquiries please contact Brenda Kole at brenda.kole@gmail.com or 515-710-2117.
Monica Vernon is a Democratic candidate for the United States House of Representatives in Iowa's First Congressional District. A life-long Iowan and working mom, Vernon is a leader dedicated to putting the people of Iowa first.
####

Saturday, January 24th, 7:00 p.m. (Doors open at 6:00)
Davenport Freight House, 421 W. River Dr., Davenport, IA

Join us for a night of entertainment and support QC Food Hub programs!

•$80 per table - 8 players per table
•10 Rounds of 10 Questions Each
•1st place $160 - 2nd place $80

DOOR PRIZES - RAFFLE - GAMES - MORE FUN

Food Available
Refreshments from the Local Market Store
Beer from Front Street Brewery

STAY TUNED FOR DETAILS!

*Please no outside beverages allowed

Reserve your table in advance to guarantee a spot!

To register a team or for more information stop in to QCFH Local Market store or call 563-265-2455

Celebrate the Food Hub Local Market starting year three at the Freight House on Saturday January 17th with complimentary delectable mini cupcakes, fresh hot coffee and other bakery samplings from our kitchen and store.

We will be launching our first Hot Soup Saturday featuring two options - Tuscan Soup and a Vegetarian Carrot Soup.

We'll have a store full of special activities, demos and samplers throughout the day.

Also at the Freight House, award-winning ice-sculptor Dawson List returns to Davenport from 11 a.m. to 4 p.m. for IceStravaganza to amaze attendees with hand-made ice sculptures carved live on site with pieces that celebrate our QC and river heritage.

Says the Plan Reagan Used to Destroy Soviet Communism's Totalitarian Ideology Can Work Now
(Washington, DC): If there were any lingering doubts that the United States and the rest of the Free World are losing a decades-long war with the Global Jihad Movement (GJM), events of the past week should have put them to rest.  Murderous attacks in Europe, warnings by MI5 of more - and worse - to come, there and perhaps here and an intercepted plot to attack the U.S. Capitol are the most obvious indicators.
Less evident, but no less portentous, is the absence of the President of the United States from the Western effort to push back - compounded by his record of accommodation to, and collaboration with, those seeking to impose "blasphemy" and other restrictions driven by their shariah ideology at the expense of Americans' constitutional freedoms.
Such developments have moved a remarkable, ad hoc group of highly skilled national security professionals to step forward and offer an alternative approach: a strategy for actually countering and defeating totalitarians and their supremacist ideology that has been proven effective in the one environment that matters: the real world.
This "Tiger Team" has been sponsored by the Center for Security Policy, an organization whose mode of operation from its founding 26 years ago has been modeled after the best of America's military - its elite unconventional warfare units.  As the "Special Forces in the War of Ideas," the Center has pulled together, much as the real special operators would do, sixteen of the best in the business, individuals with unique and necessary skill sets for the mission at hand: Adapting the strategy that defeated the last totalitarian ideology that sought our destruction, Soviet communism.
At a National Press Club conference at noon on Friday, 16 January 2015, ten members of this Tiger Team will introduce and explain the component parts of the Secure Freedom Strategy:
  • Lieutenant General William G. "Jerry" Boykin (U.S. Army, Ret.), former leader of U.S. Special Forces and Deputy Under Secretary of Defense for Intelligence
  • Admiral James A. "Ace" Lyons (U.S. Navy, Ret.), former Commander-in-Chief, U.S. Pacific Fleet and father of the Navy Red Cell counterterrorist unit
  • Fred Fleitz, career intelligence professional who served under William J. Casey at the Central Intelligence Agency
  • Kevin Freeman, Chartered Financial Analyst and best-selling author of Secret Weapon: How Economic Terrorism Attacked the U.S. Stock Market and Why it Can Happen Again
  • Clare Lopez, former Operations Officer in the CIA's Clandestine Service
  • Jim Hanson, former Army Special Forces technical weapons sergeant
  • Dr. J. Michael Waller, expert on information and psychological warfare, propaganda and influence operations
  • Tommy Waller, combat Marine Force Reconnaissance reservist
  • David Yerushalmi, Esq., co-founder and partner, American Freedom Law Center, and expert on shariah
Frank J. Gaffney, Jr., who formerly acted as the Assistant Secretary of Defense for International Security Policy under President Reagan and now is president of the Center for Security Policy said of this effort:
President Obama recently justified his abandonment of decades of U.S. policy towards the despotic regime in Cuba on the grounds that, if it hadn't worked, it needed to be changed.  It is beyond dispute that the policy he and his predecessors have pursued towards the Global Jihad Movement, its ideological wellspring - shariah, and its sponsors and enablers is not working.  In this case, we actually must make a change.
President Reagan's successful counter-ideological strategy, formalized in his National Security Decision Directive (NSDD) 75, is one that has worked in the past.  In the professional judgment of some of America's finest national security professionals, as adapted in the Secure Freedom Strategy, the NSDD 75 approach can work now as well, if employed decisively against today's totalitarian ideology and its adherents.

WACO, Texas (Jan. 15, 2015) - More than 3, 200 Baylor University students were named to the Dean's Academic Honor Roll for the 2014 fall semester. To be named to the Dean's List, a student must be an undergraduate with a minimum grade-point average of 3.7, while enrolled in a minimum of 12 semester hours.  A private Christian university and a nationally ranked liberal arts institution, Baylor is classified as a research university with "high research activity" by the Carnegie Foundation for the Advancement of Teaching. This blends with Baylor's international reputation for educational excellence built upon the faculty's commitment to teaching, scholarship and interdisciplinary research to produce outstanding graduates.

Shravya Reddy Pothula of Rock Island and enrolled in the College of Arts and Sciences has made the honor list.

Dubuque, Iowa (January 15, 2015) - The University of Dubuque congratulates the following students on being appointed to the Fall Semester 2014 Academic Dean's List. 

To be named to the dean's list, a student must earn a grade point average (GPA) of 3.5 or higher on a 4.0 scale for that semester.

The University of Dubuque, founded in 1852, is a private, coeducational, professional University with a focus in the liberal arts.

-30-

HOMETOWN, STATE; NAME

Davenport, IA

Tanasha Atwater
Paul Beard
Allison Chapman
Freedom Malik
Kelsey McCreight
Taylor Rodriguez
Anna Runge

Moline, IL

Kristina Bozickovic
Jenna Cruse
Jared Hillier
MichelleAnn Sanchez
Tara Wright

Riverdale, IA

Annmarie Ulrich

Please plan to attend any or all of the events planned at Jordan Catholic School to celebrate Catholic Schools Week January 25-31, 2015.

Saturday, January 24: Faith, Knowledge and Service: In Our Parishes Friends of Jordan Trivia Night will be held at the Moose Lodge in Rock Island. Doors will open at 6:00 p.m. with Trivia beginning at 7:00 p.m. The Trivia Night supports the Friends of Jordan Scholarship Fund.

Catholic Schools Kick-off Mass at 4:00 p.m. at St. Pius Parish with students participating as lectors, gift bearers, greeters and as the choir.

Sunday, January 25: Faith, Knowledge and Service: In Our Parishes

Catholic Schools Week Kick-off Mass at 9:00 a.m. at Sacred Heart Parish and 10:30 a.m. at St. Mary's Parish in Rock Island with students participating as lectors, gift bearers and greeters.

Monday, January 26: Faith, Knowledge and Service: In Our Community

Students and staff will gather in the gym as a school community for a prayer service at 8:10 a.m. Mayor Pauley will be with us to sign and read the proclamation to officially open Catholic Schools Week. Students in Grades 6-8 will be attending a special Mass at Alleman High School at 9:40 a.m. Grades Kindergarten through Grade 6 will have a visit from the Alleman Ambassadors at 1:15 p.m. Students and staff will have a SPIRIT Day and be invited to wear a Hat for "Hats Off" to Catholic Education at Jordan Catholic School.

Tuesday, January 27: Faith, Knowledge and Service: In Our Students

Students and staff will be invited to wear pajamas today as we will have DEAR time. (Drop Everything and Read) Classroom Religion Bees will also be conducted during Religion classes today.

Wednesday, January 28: Faith, Knowledge and Service: In Our Nation

Parents are invited to come to school to share about their career choice and how they use their talents to serve others. Students are invited to come dressed in their favorite career choice.

Thursday, January 29: Faith, Knowledge and Service: In Our Vocations

Area priests and religious sisters will be invited to share with the students about their call to the priesthood and religious life. It will be a Dress-up Day for students as we will celebrate a special all school Mass at 2:00 p.m. Tom Weaver will be honored during Mass as the 2014-15 Outstanding Alumni of Jordan Catholic School.

Friday, January 30: Faith, Knowledge and Service: In Our Faculty and Staff

The staff will be honored with a special lunch today hosted by the Home and School Association. A special bulletin board display of staff baby pictures and three interesting facts about themselves will be on display throughout the week.

Saturday, January 31: Faith, Knowledge and Service: In Our Families

The Jordan Catholic Home and School Association will sponsor a Family Fun Night and Basket Raffle beginning at 5:00 p.m. in Farrell Hall and the gym.

Sunday, February 1: Faith, Knowledge and Service: In Our Parishes

Students will close Catholic Schools Week by serving as lectors, gift bearers and greeters at 8:00 a.m. at St. Patrick's Parish in Andalusia and 9:30 a.m. at St. Ambrose Parish in Milan.

View Those Sites As A Cocktail Party Where The Rules of Networking Etiquette Apply
By Marsha Friedman

I talk to a lot of business owners and authors who don't "get" social media.

A year or two ago when I'd speak with them, most were quick to say they didn't understand it and didn't need to.

Today what I hear is: "I know I'm supposed to be doing that, so I have a Facebook account." Or, "Yeah, I've got my teenaged nephew taking care of that." 

Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it's not helping you. In fact, if that's all you're doing, it could be hurting you.

What's worse, you're not taking advantage of what could become the most powerful tool in your marketing arsenal. Why?

Social media is the world's biggest cocktail party and everyone's there - including your competitors and your potential customers.

I first heard the cocktail party analogy from marketing guru David Meerman Scott, who used it in his best-seller, The New Rules of Marketing & PR, published in 2007. It immediately clarified for me why social media networks are marketing gold.

Imagine walking into a networking party at a hotel. People are roaming around, engaging with folks they know and being introduced to those they don't know. They're talking about the economy, the weather, the price of milk.

You get into a nice chat with someone and he asks what you do for a living. If it were me, I'd say, "I've got a national PR company that specializes in publicity." The person might say, "Wow, I've got a friend interested in that. Let me introduce you!"

The friend may or may not be present at this cocktail party.

But if that same conversation happened on a social network like Facebook, that friend and dozens more would be so close by. They may actually be "listening" to your conversation.  That's what makes social media so much more valuable as a marketing tool.  You can be exposed to thousands more potential customers than you would through traditional networking channels.

How does that happen?  Social media users stay connected by "following" one another.

If I'm following you, I can see your conversations. Post something clever and I might share it with my followers, who may also share it with their followers.

Before you know it, you and your brilliance may be exposed to hundreds of thousands of strangers. Some of them will become your followers and, voila! You have a growing audience.

But it won't happen if you don't have a plan and don't apply cocktail party rules of etiquette. What works on social media - and what doesn't - are the same things that work (and don't) when you're networking at that hotel conference room party:

•  Go in with a plan. If you're going to a party to network, you have goals. Maybe you want to find prospective clients or get people interested in your upcoming project. You identify your target demographics and learn which influencers will be at the party, such as the local media, politicians and celebrities. On social media, the world's biggest cocktail party, making the right moves gets a bit more complicated and involves some strategizing.  (My company now offers customized strategy plans that can be easily implemented by casual or newbie social media users.)

•  Don't stand in the middle of the room saying the same thing over and over. Repeatedly posting the same thing, like "Come in for our big sale tomorrow" or "We won Business of the Year!" is like going to a party and saying the same thing over and over.  People will run from you. Instead, engage in conversations on a variety of topics. They can be related to your business or book, but in a tangential way. Someone who sells jewelry, for instance, might share a great trick for cleaning rings.

•  Be genuine and show some personality. At a party, you smile, ask people questions about themselves, maybe tell some jokes, if that's your personality and the personality you want your brand to reflect. People are drawn to people, not things, so let your humanity shine. But don't try to be something you're not. Other users will quickly figure it out and you - and your brand - will lose their trust.

Social media is a great way to build awareness of your brand, cultivate prospective customers and establish yourself as an authority. It has tremendous value for anyone with marketing needs, and it's really not intimidating once you jump in.

Plus, it's a whole lot more fun than an old-fashioned networking cocktail party!

About Marsha Friedman

Marsha Friedman is a public relations expert with 25 years' experience developing publicity strategies for celebrities, corporations and media newcomers alike. Using the proprietary system she created as founder and CEO of EMSI Public Relations, (www.emsincorporated.com), an award-winning national agency, she secures thousands of top-tier media placements annually for her clients. The former senior vice president for marketing at the American Economic Council, Marsha is a sought-after advisor on PR issues and strategies. She shares her knowledge in her Amazon best-selling book, Celebritize Yourself , and as a popular speaker at organizations around the country.

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