Tips to Help Ensure a Year of Growth
By: Marsha Friedman

I love the fresh-scrubbed feel of a new year. It's a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead.

I do more looking forward this time of year than looking back, but it is important to pause and take stock of where I've been. It helps me avoid making the same mistakes twice, and reminds me of things we did that worked well, so that we can try to repeat them.

To that end, here are my top four marketing must-do's in 2014.

• Define your marketing goals.

With clearly defined goals, you have something to aim for and a way to measure your progress (or lack thereof). Throughout the year, I can easily analyze the numbers and see whether I'm on track to meet my goals; if I'm not, I know I need to look for any problems that need to be addressed.

Some marketing goal ideas include how many followers or connections you'll gain on your social media networks, and how many new subscribers you'll sign up for newsletters. Sales may be a number you take into account, but it shouldn't be a goal for your marketing efforts. Sales are the result of a comprehensive strategy of which marketing is just one component.

• Develop and build your own marketing database

Building a database with email addresses and relevant information about former, current and prospective clients is absolutely essential. It allows you to communicate with them, reminding past customers of all you have to offer; strengthening the confidence of current customers; and encouraging prospective customers to move toward a sale.

If you're just getting started, create a database of all the people you know who might be interested in hearing from you: friends, family members, former business associates - everyone.  Your communications should not be sales pitches; rather, offer valuable, helpful information relevant to your field.

Keeps your database growing by offering content on your website that includes a "call to action" - an invitation for visitors to share their contact information in exchange for something that benefits them. That might include free reports available as downloads, how-to videos or subscriptions to your blog posts. If you're an author, you can provide a free chapter or two of your book.

• Maintain your marketing budget even when sales slump.

The first thing some people do when income declines is minimize expenses by whacking their marketing budget. Huge mistake! In fact, you need to pay more attention to marketing when sales drop off.

The new prospects you develop today, and the prospects you've been establishing relationships with, will be your paying customers tomorrow. If you allow that stream to dry up, you'll be in even more dire straits a few weeks or months from now.

• Use every marketing tool available to you.

Today we have more tools than ever for communicating the value of our service or product to the public. Many of them cost you nothing!

Forget yesterday's expensive direct mail letters. Today I can jump on Twitter, Google+, LinkedIn and the other social media networks and reach a potentially far larger audience for free.

Speaking engagements may be old school, but they're still effective; personal, face-to-face experiences create lasting impressions. Traditional media -- radio, newspapers and magazines, and TV - are also still powerful and carry the additional benefit of giving you credibility. That implied endorsement from journalists and talk show hosts sets you apart from the crowd.

Creating a great website accessible to millions of potential shoppers doesn't have to break the bank, and you can ramp up its value by using it to showcase your publicity.

Use everything at your disposal to share your message.

Following these simple but essential tips will help ensure you stay in front of your customers in the months ahead, which may just make 2014 your best year ever.

About Marsha Friedman: Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com/smallbusiness), a national firm that provides PR strategy and publicity services to businesses, professional firms, entertainers and authors. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI's PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.


11 Days left to see this award winning exhibition - don't miss out!
COMING SOON

 

Cub Scout Event

Tech Talk

January 24, 2014  -  6:00 - 9:00 p.m.

Click here for more details

 

7th Annual
Battle of the Bridges

January 31 & February 1

Click here for more details

 

 

 

Help us make the 
STEM Learning Center a REALITY!

 






Opening February 7
Titans of the
Ice Age 3D
Click here for more details


 






FREE Events:
2014 Winter Olympics
February 7, 11, 17, 20, and 23
Concessions will be open with wine and other adult beverages available for purchase.

Putnam Museum
1717 W 12th St
Davenport, Iowa 52804
563-324-1933

Beginning Friday, Jan. 31, ALDI, the nation's low-price grocery leader*, will offer grocery shoppers a smarter alternative as it opens its newest Iowa City store, located at 760 Ruppert Road.

 

MOLINE, IL - WQPT- Quad Cities PBS is offering a $500 Broadcast Scholarship to Western Illinois University students pursuing a degree in broadcasting. The annual award can be applied to tuition, books, and fees.

Applicants must meet the following criteria:

•  Be accepted to, or currently enrolled in, the broadcasting program at Western Illinois University in the broadcasting program.

•  Reside in WQPT's viewing area or have recently graduated from a high school in the WQPT viewing area.

•  Have an overall 2.5 grade point average (a 3.0 GPA in broadcasting classes; not applicable to incoming college freshmen).

•  Preference given to full-time students (part-time students may apply).

For more information and to download the application form, visit wqpt.org/scholarship or call (309) 764-2400 or (877) 413-2424. Applications are due Friday, April 18.

WQPT is a public media service of Western Illinois University Quad Cities located in Moline, Illinois.

# # #

All New Ads featuring Iraq War Veteran to Run in Iowa, Nebraska, DC

Council Bluffs, IA - The largest progressive group of veterans in America, with over 360,000 supporters, VoteVets.org, is today continuing its campaign of powerful new television ads in Iowa and Nebraska, aimed at protecting the bipartisan Renewable Fuel Standard (RFS).  The ad buy is nearly $115,000 for one week of time in Cedar Rapids, Council Bluffs, and Omaha Nebraska, as well as in Washington, D.C., where it will be seen by decision makers on the issue.  Previously, the group ran a $110,000 television ad buy in Des Moines and Washington, DC on the issue.

Today's ads both feature an Iraq War Veteran, Michael Connolly, making the case that gutting the Renewable Fuel Standard would allow for a greater flow of oil dollars to our enemies, who use that money for weaponry that has targeted our troops.  Connolly, who served in Iraq from 2007 to 2008, lived in Glenwood, Iowa from 2010 to 2012, and now lives just across the border, in Nebraska.

NEW AD IN IOWA

The ad in Cedar Rapids and Council Bluffs begins with a massive explosion in front of a military convoy.  Connolly says, "I did two tours in the Middle-East...and let me tell you, I saw a heck of a lot, like how billions in oil profits found their way to some of the same terrorists we were fighting against. Investing in renewable energy like the kind here in Iowa can help stop that.  It means more American jobs and less oil money going to enemies who threaten our national security. Tell the EPA to stand up to Big Oil...don't cut the Renewable Fuel Standard."

The full script of the ad is below.  The ad can be viewed here:  https://www.youtube.com/watch?v=lVWgaewyu7U .

NEW AD IN NEBRASKA

The ad in Omaha opens with a massive explosion in front of a military convoy. Connolly says, "War is dangerous. I know. I was there.  Now, people ask me all the time how they can support the troops." Holding a yellow ribbon, Connolly says, "By putting one of these on your car?  Sure..." And then in front of an ethanol gas pump, "By putting this in your tank?  Even better... More renewable fuels, like the kind grown here in Nebraska, means we use less foreign oil. And that means less money for our enemies.  But the oil companies are trying to kill renewable fuels."

The full script is below.  The ad can be viewed here: https://www.youtube.com/watch?v=vskA8OCaMiI .

The facts back up Connolly's words.  Although the United States often does not directly buy oil from hostile nations, like Iran, America's dependence on oil drives up demand, and prices of oil on the world market, which benefits all oil-rich nations.  Those oil dollars allowed Iran, for instance, to produce and ship Explosively Formed Penetrators (EFPs) to Iraqi insurgents, who used them to target our troops.1

Additionally, the U.S. Department of Energy estimates for every one billion gallons of ethanol produced, 10,000 to 20,000 jobs are added to our domestic economy.2

According to the Iowa Corn Growers Association, the ethanol Industry supports around 55,000 jobs in Iowa, and accounts for $5.4 billion of Iowa's GDP.3 Gutting the RFS would threaten the development of next generation biofuels, including cellulosic ethanol plants in Iowa scheduled to start operation next year.  Rather than using kernels of corn, these advanced plants will make the fuel from the "biomass" of various low-value plant material including corn stalks and wood chips.3

According to the Nebraska Corn Board, "a typical 100 million gallon ethanol plant adds on average 50 jobs in the community where it is located, purchases about 37 million bushels of corn from local farmers and produces about 320,000 tons of distillers grains (dried equivalent). It also generates nearly $4.5 million in tax revenue."4

VoteVets.org is one of the groups leading the way in calling for the EPA to protect the RFS, and is urging its members and supporters to, as well.  Along with a coalition of groups, VoteVets.org is collecting petition signatures from everyday Americans who want to see us reduce our dependence on foreign oil, protect our troops, and create jobs.

Founded in 2006,  and backed by over 360,000 supporters, the mission of VoteVets.org is to use public issue campaigns and direct outreach to lawmakers to ensure that troops abroad have what they need to complete their missions, and receive the care they deserve when they get home. VoteVets.org also recognizes veterans as a vital part of the fabric of our country and will work to protect veterans' interests in their day-to-day lives. VoteVets.org is committed to the destruction of terror networks around the world - with force when necessary - to protect America.  While non-partisan, the group is the largest progressive organization of veterans in America.


Sources:

1 http://www.cbsnews.com/news/

 

2 http://www.growthenergy.org/

 

3 http://www.iowacorn.org/en/

 

4 http://www.nebraskacorn.org/internally-linked-pages/ethanol/

 

# # #

Tonight, Governor Branstad and Lt. Governor Reynolds are making a major campaign announcement about the future of Iowa. They've invited all Republicans in Iowa to join them at this historic announcement. The event will be at the Hy-Vee Conference Center in West Des Moines at 6:30pm.

Volunteers, donors and supporters throughout Iowa are the backbone of our great party. From knocking on doors, making phone calls and writing checks, to talking to friends and neighbors and providing the encouraging words our Republican candidates need to hear. So along with Gov. Branstad and Lt. Gov Reynolds, I'd be honored if you could join the Republican Party of Iowa at tonight's event.

Iowa is clearly on a path to a brighter future. Please join the Republican Party of Iowa, along with Gov. Branstad and Lt. Gov. Reynolds, tonight in West Des Moines at 6:30pm.

SPRINGFIELD, IL (01/15/2014)(readMedia)-- The last of the approximately 35 Illinois National Guardsmen who assisted the Illinois Department of Transportation (IDOT) and other state agencies completed state active duty Jan. 14 following a snow storm that dropped up to 17 inches of snow in some parts of the state.

"Not only am I glad we can help out, but it's a great learning experience," said Sgt. Eric Thrasher of Clinton, Ill., a mechanic with Company B, 634th Brigade Support Battalion (BSB) in Champaign, Ill. "We get to understand their operation and work on non-military equipment and vehicles."

Approximately 400 vehicles were stranded on three different Illinois roads. The Illinois National Guard recovered eight vehicles, allowing more than 200 stranded motorists to exit the roadway.

"Hundreds were rescued thanks to the dedicated Illinois National Guard Soldiers who worked day and night to help stranded motorists," said Ann L. Schneider, IDOT Secretary. "These individuals went above and beyond the call of duty to provide critical services and assistance in some of the most difficult conditions imaginable."

Soldiers from Company B, 634th BSB in Champaign; Company D, 634th BSB in Galva; Company E, 634th BSB in Joliet; Company G, 634th in Crestwood; 3625th Maintenance Company in North Riverside and 3637th Maintenance Company in Springfield; Headquarters and Headquarters Company, 33rd BSTB in Machesney Park; 631st Engineer Company in Lawrenceville; and the 766th Engineer Battalion in Decatur were mobilized to assist in 14 separate locations throughout the state. The Soldiers performed wrecker and maintenance operations of IDOT equipment damaged and stranded during snow removal operations. Wrecker operations concluded on Jan. 8 and maintenance operations concluded Jan. 14.

In all, the Illinois National Guard recovered one IDOT vehicle and repaired 65 IDOT trucks and pieces of equipment. Additionally, 30 trucks were serviced by Illinois National Guard Soldiers.

"There is definitely a need for us here," said 1st Sgt. Corey Heath of Mahomet, Ill., a mechanic with Company B, 634th Brigade Support Battalion in Champaign, Ill. "We have kept busy with plenty of mechanical work and saved them many work hours."

This was Heath's second state active duty. His first was Hurricane Katrina in 2005.

This is the second time in less than two months Illinois National Guard service members have assisted their community. In November, several service members assisted following the deadly tornado in Washington, Ill.

"While defending our nation in Iraq and Afghanistan, some may not have recognized what our National Guardsmen continually do for their communities," said Brig. Gen. Daniel M. Krumrei of Springfield, the Adjutant General of the Illinois National Guard. "From snow and freezing temperatures to flooding and tornados or any emergency, our citizen-Soldiers are here to help their neighbors and protect their community."

Davenport, IA-Come in out of the cold to enjoy a warm evening of woodwind music performed by musicians from the Quad City Symphony Orchestra. This next concert in the WVIK/QCSO Signature Series features Mozart's Quintet in E flat Major for Oboe, Clarinet, Bassoon, Horn, and Piano, a tribute to his 257th birthday on the following day. The music will be performed by Julianne Skones, oboe; Christine Bellomy, clarinet; Benjamin Coelho, principal bassoon; Marc Zyla, principal horn; and Mary Neil, piano. These musicians will also perform works by William Hurlstone, Mikhail Glinka, and Robert Schumann. The concert is on Sunday, January 26, at 3:00 p.m. in Wallenberg Hall at Augustana College. This performance is sponsored by Metropolitan Medical Laboratory, PLC.

 

The Signature Series is presented by WVIK 90.3 FM in collaboration with the Quad City Symphony Orchestra and Augustana College. Performed in Augustana's Wallenberg Hall and rebroadcast on WVIK, this versatile and intimate five-concert series features select members of the QCSO and visiting artists from across the nation. Under the artistic direction of the Quad City Symphony Orchestra's Concertmaster Naha Greenholtz, the Signature Series is a testament to the vitality of the classical music community in the Quad Cities. This performance will be rebroadcast on WVIK-Augustana Public Radio 90.3 FM on Sunday, February 2, at 7:00 p.m.

 

The audience is invited to a free post-concert reception at the Black Ram, 1407 30th Street in Rock Island. This reception is an opportunity to meet the musicians, as well as Music Director Mark Russell Smith. The reception is from 5:00 until 7:00 p.m. and will include hors d'oeuvres, wine, beer, and soft drinks.

 

WVIK/QCSO Signature Series

featuring musicians from the
Quad City Symphony Orchestra
Julianne Skones, oboe
Christine Bellomy, clarinet
Benjamin Coelho, principal bassoon
Marc Zyla, principal horn
Mary Neil, piano
Sunday, January 26, at 3:00 p.m.
Wallenberg Hall, Augustana College

This concert is sponsored by
Metropolitan Medical Laboratory, PLC


Wallenberg Hall is on the second floor of the Denkmann Memorial Building, 3520 7th Avenue, Rock Island. Elevator access is available. Parking is in Lot E adjacent to Centennial Hall lot or Lot H adjacent to Lutheran House, with handicapped parking immediately behind the Denkmann Memorial Building.

 

Tickets for the WVIK/QCSO Signature Series are $25, with a $10 student ticket available. Get your tickets today by calling 563.322.QCSO (7276) or visiting www.qcsymphony.com. Tickets will also be available at the door.

 

###

Whether It's the Lottery or an Inheritance, a Payout Over Time Beats
Taking the Money & Running, Expert Says

If current trends continue, 2014 will be the year of mega lottery jackpots and generous (if not millionaire-making) inheritances, says Ted Bernstein, (www.lifeinsuranceconcepts.com), a longtime life insurance consumer advocate.

Five of the top six biggest lottery jackpots in the United States occurred in 2013 - from  No. 2, the $648 million Mega Millions jackpot before Christmas,to No. 6, a $399.4 million Powerball pot.

Talk about striking it rich!

Odds are slightly better that you'll claim a nice inheritance, whether it's an estate or life insurance benefits, Bernstein says.

"American retirees plan to leave their beneficiaries some of the biggest estates in the world," he says, citing a recent HSBC survey, the Future of Retirement Report. "A fifth of those polled will leave legacies of more than $390,000."

Most who strike it richin the lottery - 98 percent, according to some experts - opt for a lump-sum cash payout versus guaranteed checks over 30 years, Bernstein says.

"Those who receive life insurance benefits almost always opt for the big cash up front, too," he says. "But in both cases, you're almost always better off financially if you choose the payout over the lump sum."

Here's why:

• An estimated 70 percent of people who experience a sudden financial windfall are broke within a few years. That's according to the non-profit National Endowment for Financial Education, Bernstein says. "First, you have the unexpected emotions that go along with suddenly having more money than you ever expected," he says. "People react in unpredictable ways - and that leads to a lot of bad decision-making.

"Second, people want control of the money, even if they have zero experience managing large finances. That's a recipe for disaster!"

Having a guaranteed check from a life insurance company provides valuable safeguards, he says.

• Generally, you'll get more money if it's paid to you over time. "If lottery and life insurance benefits are paid over time or by installment, they will pay more as the money is allowed time to grow," Bernstein says.

For a $400 million win, you'd get only $223.6 million if you took the lump sum option. You'll get the full $400 million only if you choose deferred payments, he says.

If you own a life insurance policy, you can now opt to purchase a policy that instructs the insurance company to pay the proceeds over time, and your beneficiaries may get more because of guaranteed interest, he says.

"Since the insurance company knows it will have more time to pay, you can either choose to pay a lower premium or get up to 50 percent more in face value for the same premium."

• The tax hit - lump sum versus checks over time. In most cases, for a huge lottery jackpot, you can expect to pay the highest federal income tax rate, which is 39.6 percent in 2014 after the first $450,000 or so for a married couple filing jointly.

"On the $400 million jackpot, you'll have a net $135.1 million after federal income taxes," Bernstein says. "If you take the win in checks over 30 years, you'll have $242.9 million after federal taxes."

With life insurance benefits, there are some caveats, but generally you won't pay taxes on the lump sum. "If you take the benefit over time, you won't pay tax on the life insurance portion, but you will on the excess interest. You still come out ahead because you'll have more money over time!" he says.

Almost any way you slice it, if you have a choice of taking your windfall in a lump sum versus deferred payment, you're safer and potentially better off opting for the latter, Bernstein says.

"If the payments are spread over time, you don't have to worry that it won't be there 20 years from now," he says. "It's not like the stock market - the payments are guaranteed."

About Ted Bernstein

Ted Bernstein is a third-generation life insurance specialist with decades of speaking out and advocating for changes on behalf of consumers. He was the first to introduce life insurance without commissions, or "no-load" life insurance, in the mid-1980s and developed the Installment Life Option in response to concerns expressed by his clients. Bernstein is a nationally recognized expert in alternative distribution strategies and life insurance product development. In the late 1980s, he launched the first fee-based Life Insurance Policy Audit and Review service for Trust companies and life insurance fiduciaries.  He is a member of the Association for Advanced Life Underwriting.

Join us this weekend for this original play by Iowa City playwright Janet Schlapkohl!


For more information on this special presentation, click here.


Click Here to Make Reservations!

 

We Like You! (So Like us on Facebook!)

Pages