December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan.

Even if you launched your business years ago, it's important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.

One of the most critical elements of any business plan is your marketing strategy. Too often, people don't think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.

Or, they do put thought and effort into planning for market research, promotion and positioning - and then never follow through on their great ideas.

One problem is that most entrepreneurs (or professionals or authors) don't have marketing experience. They may be skilled tradesmen, savvy financial advisers or talented writers - the expertise they plan to build their business around - but they're not marketers. Some don't realize that executing a solid marketing strategy is essential to any venture's success; others know it's important but don't know where to begin.

Here's why it's so important: You may have the book that changes the way business is done, or the product that solves a problem for lots of consumers, but if no one knows about it, they can't come looking for it. Marketing is the fundamental building block of any business; it's what drives the business, so it can't be an afterthought.

The marketing component of your business plan should include a budget for time (if you're going to tackle the job yourself) and/or money. You need a timetable and a professional website that attracts visitors and makes it easy for them to learn more about you, your product, book or service -- and equally easy to purchase what you're selling.

Here are some other points to consider as you're developing your marketing plan:

• What is my message? Your message needs to be more than "My product is great." What's the problem it solves? If you're a professional, what's the value you and your service offer? How are you different from your competition? As an example: At EMSI, we create visibility and credibility for our clients using a pay-for-performance model that guarantees media exposure and sets us apart from our peers.

• Who is my audience? Unless you have a niche product, consider your potential audience in terms of ever-expanding ripples. For instance, a collapsible coffeepot may be just the thing for a college student's tiny dorm room. That's your initial target audience. But his parents and grandparents, who are helping outfit that dorm room, might also be audiences. If they've downsized their living quarters, they might just want one for themselves, too. In fact, it could be great for campers, boaters - anyone living in a small space.

• Which are the appropriate media outlets for a PR campaign? Social media is great for niche products because online forums build communities around common interests. Daytime TV talk shows tend to have audiences with lots of women. Most newspaper readers are now 55 or older. Once you have decided who your audience is, figure out what they're watching, listening to, reading, and doing online, then customize your message for that medium and audience.

• What's your budget? When you've answered these questions, you should be able to determine how much marketing you can do yourself (if you'll be doing any at all) and how much you'll need help with. If you're handling it yourself, budget for the time it will take to do things like keeping your website active with fresh blog posts once or twice a week; posting content on social media; developing pitches to get print, radio or TV interested. If you plan to pay a professional for marketing services, use your marketing plan to explore the costs and timetable, and budget accordingly.
Whether you're launching a dream or strengthening your existing business, you need to lay a good foundation with a solid plan. If marketing isn't an important component of that plan, your rocket to the moon will likely fizzle and fade.

About Marsha Friedman

), a national firm that provides PR strategy and publicity services to businesses, professional firms, entertainers and authors. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI's PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.

We're thankful for customers like you who continue to support local businesses! So we want to make Thanksgiving as easy as possible for you! It's not too early to pre-order any of our delicious pies, dinner rolls and, new this year, our Thanksgiving side dishes. Call or stop by to place your order!

http://us2.campaign-archive2.com/?u=01ef5e3edf333dcd062f17429&id=e8c97bbe86&e=5d10eb88e0

Pre-order your hand-made 12" pies ($8.99 each): Traditional apple, Dutch apple with crumb topping, Salted caramel banana cream, Traditional banana cream, Chocolate cream, Coconut cream, Pecan, Peppermint chocolate, Pumpkin with ginger topping, Traditional pumpkin and Triple berry.

Pre-order your rolls ($6 per dozen): White, wheat, or oatmeal.

Pre-order your homemade family-sized side dishes ($25.00 each): Creamy mashed potatoes, Green bean casserole, Sweet potato streusel casserole, Bason brussel sprout gratin, Apple sausage cornbread stuffing, Traditional herbed stuffing, and cranberry sauce.

Please note that the last day to order is Monday, November 25th for pick-up or delivery on Wednesday, November 27th.

The Gifting Store is a new online gift store that offers one-of-a-kind gifts with a purpose.  Irene, owner of The Gift Store, has combined her love of eco-friendly gift giving with her deep rooted sense of responsibility to protect the environment.  In addition, her business model incorporates partnerships with fair trade companies that guarantee the ethical treatment of artisans in developing nations.  Irene says, "Our unique collections of gift items either protect our natural resources or, through fair trade practices, enable an artisan to rise above poverty."

We hope you will be interested in learning more about our artisans and our mission.


Thegiftingstore.com...the place to shop for eco-friendly gifts!
 
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by U.S. Senator Chuck Grassley

It was seven score and 10 years ago.  On November 19, 1863, President Abraham Lincoln delivered his now legendary Gettysburg Address.  Four months after the bloodiest battle of the Civil War, the President returned to the site to remember the 51,000 Americans who lost their lives in the three-day battle, turning Pennsylvania farm fields into a battleground's graveyard.

Arriving by train from Washington, D.C., President Lincoln delivered his historic speech at the dedication of the "Soldiers' National Cemetery" where more than 3,500 Union soldiers were laid to rest.

In just 272 words, the President memorialized the enduring legacy of the most sacred principles of our republic.  In 10 sentences, the 16th president immortalized the unique vision of the Founders, a nation "conceived in liberty" and paid tribute to those who gave their lives on the battlefield so "that the nation might live."

This Veterans Day - Monday, November 11th - let's remember the "unfinished work" described by President Lincoln and so "nobly advanced" 150 years ago by the soldiers who fought in the Battle of Gettysburg and by all of those who have fulfilled a patriotic duty to serve our country in times of peace and war.

President Lincoln did not realize the power of his eulogy.  Reportedly he reflected immediately afterwards:  "That speech won't scour.  It is a flat failure."  In those days, scour was a farming reference that described a plow's blade moving through the soil.  A 19th century American inventor engineered a prairie sensation that scoured the rich Midwestern topsoil like a knife, falling smoothly from the polished steel plow. Like the "singing plow" invented by blacksmith John Deere, Lincoln's words sing true to the soul of America 150 years later.

President Lincoln's humility grossly underestimated the enduring power of his message that underscored our individual rights as Americans. His closing words remind us about the rights and responsibilities we bear as citizens of this great nation:  that "government of the people, by the people and for the people shall not perish from this earth."

The Gettysburg Address holds relevance today on its sesquicentennial anniversary.  The United States was 87 years old when President Lincoln asked if any nation conceived in liberty "can long endure."  This summer, America celebrated 237 years of independence.

Our republic endures because its foundation is strong.  The deeply held views of the electorate today focus largely on the size and scope of government.  The ideological divide among voters can be seen in the politics and policies that shape American society.  The no. 1 issue on the minds of the electorate arguably is getting the economy back on the right track.  It's not a coincidence that a flourishing economy and a bounty of good-paying jobs will help solve many of the challenges facing society and families working hard to make ends meet.

For generations, Americans have followed in the footsteps of their predecessors who blazed a trail of self-reliance to raise standards of living, to pursue achievement that knows no boundaries and to pledge allegiance to the rights and responsibilities of self-government.  America has outlasted regional, cultural, political, religious, racial and social differences because we are united by the timeless principles on which our nation was founded and which are embodied by the Constitution.  Ours is the first constitution based on the principle that we the people are sovereign with unalienable rights endowed by our Creator, delegating to our government only such power as necessary to secure these rights.  Such a founding is exceptional in human history.  We are a nation built to last on the enduring principles the Founders "brought forth on this continent" that have served America for more than two centuries.

President Lincoln needed only two minutes in his Gettysburg Address to remind Americans about our shared destiny.  He called upon his fellow citizens to "take increased devotion to that cause for which (soldiers) gave the last full measure of devotion."

From this Veterans Day to the next 11th of November - including each day in between and beyond - let's carry on that exceptional legacy of the American spirit.  Just as President Lincoln paid tribute to the idea of America's exceptionalism, let us honor our men and women in uniform who have answered the call to serve and defend America's freedom and individual liberty, especially those who have lost life and limb in the fullest measure of devotion to our country.

Monday, November 4, 2013

Blue Grass, IA-  American Legion Post 711 in Blue Grass, Iowa is proud to announce that they will be hosting their first-ever fun run/walk on November 9, 2013 to celebrate Veterans' Day.

This event has options for runners and walkers of all ages and capabilities.  The 5K run will begin at 8:00 AM and follow old route 61 south.  The kids half-mile run will begin at 9:30 AM and any children twelve and under are eligible to participate. The family fun run/walk will begin at 10:00 AM and follow a 1-mile route. Families are encouraged to carry posters supporting their loved ones, as well as include the family pet in this run/walk.

A new concept at this event will be the Battle Buddy Run.  This 2-mile race includes two people and one person must be carried at all times. Alternating who is carried is allowed, but no advancement is allowed during transition.

Unique dog-tag medals and t-shirts will be given out to all participants as supplies permit.  Awards and medals will also be given to the top three male and female participants in each age group.

Registration is $20 for anyone 15 years or younger, $25 for adults, $20 for veterans and everyday heroes (Police, firefighters, EMS, teachers); $15 for legionnaires, auxiliary, and Sons of American Legion; and $25 for the family fun run for two participants, $10 for each additional participant.

Registrations will be accepted up until the race time on Saturday morning. Participants are urged to register and pick up their packet at the Blue Grass American Legion on Friday, November 8 from 5:00-8:00 PM or Saturday, November 9 from 6:00-7:30 AM. American Legion Post 711 is located at 106 S. Juniata St. in Blue Grass, IA.

Please contact American Legion Post 711 for more information at 563-381-4380 or visit https://sites.google.com/site/ialegionpost711/home

Proceeds from this event will be utilized to help support the many community and youth programs that the American Legion provides the Blue Grass and Buffalo areas.

The American Legion is the nation's largest wartime veterans' service organization, committed to mentoring youth and sponsorship of wholesome programs in our communities, advocating patriotism and honor, promoting strong national security, and continued devotion to fellow service members and veterans. The American Legion currently has about 2.4 million members in 14,000 posts worldwide.

DES MOINES - Today, the AFSCME Iowa Council 61 PEOPLE Committee announced its endorsement of Tyler Olson for Governor. AFSCME members joined Representative Olson for an announcement in Des Moines at AFSCME Iowa Council 61's Union Hall.

"We are proud to endorse Tyler Olson's candidacy for Governor. AFSCME members were impressed by Tyler's commitment to strengthen and grow Iowa's middle class. We know that he will bring Iowans together and focus on making sure that all Iowans have the opportunity to achieve and maintain the American Dream," said AFSCME Iowa Council 61 President and PEOPLE Committee Chair Danny Homan.

"We were also impressed by the strong campaign organization that his campaign is building. We know that Tyler Olson is the candidate who will end the divisive politics of Terry Branstad by winning on Election Day," added Homan.

"AFSCME has an incredible track record of standing up for middle class Iowa families and I am proud to have its members' support. I share AFSCME's commitment to fighting for middle class families across the state and look forward to working with them and all Iowans ready to move our great state forward," said Tyler Olson, candidate for Governor.

AFSCME is known for its political action program which is financed with voluntary contributions. The program supplies grassroots volunteers for AFSCME-endorsed candidates.

In Iowa, AFSCME Iowa Council 61 represents 40,000 public employees including law enforcement and correctional officers, firefighters, mental health workers, professional school staff, emergency responders, and many other workers. AFSCME Iowa also represents home health care and child care providers across the state and private sector workers at Prairie Meadows, Palmer College of Chiropractic, Des Moines University, and ABM (Marshalltown).

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Rock Island, IL, November 4 - Support Christian Care on November 8 as you enjoy watching the Quad City Mallards Hockey Team take on the Denver Cutthroats. Fans will receive a discounted ticket price when they bring one or more canned food items to the box office window when they purchase tickets. For every item donated?up to a maximum of three canned food items?fans will save a dollar off the ticket price. A representative will be on hand during the game to answer questions about the services Christian Care provides at both their Domestic Violence Shelter and their Rescue Mission. Fans may also make cash donations to Christian Care on game night. For more information call Christian Care at 309-786-5734.

Christian Care transforms the lives of a growing number of homeless men and abused women and children 24 hours a day, 7 days a week. Through their two facilities?a domestic violence shelter for abused women and children and a rescue mission for homeless men?they provide safe shelter, nutritious meals, clothing, counseling, referrals and guidance to anyone in need. Christian Care serves homeless individuals, victims of domestic violence, veterans, men and women coming out of prison, and the mentally ill, providing their residents with an opportunity to start new, more productive lives.

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The 2014 Happy Joe's Kids Foundation calendar celebrating the Midwestern seasons will be unveiled on Thursday, November 7th at a brief program at Valley Bank, 2020 East Kimberly.  The program will begin at 5:15p and conclude no later than 6:30p.  The calendar features photos taken by regional photographers and the 2014 calendar features the beauty, the challenges, and the recreational opportunities that our seasons offer us.

In commemoration of Happy Joe's 40th year in business last November, and as a way to give back to our communities, we founded a non-profit organization, the Happy Joe's Kids Foundation. The intent of this foundation is to raise funds for special needs children and their families across the Midwest.  For more information on what we do, please visit www.happyjoeskids.org.

Valley Bank sponsors the calendar program and each year a calendar is created to benefit a regional non-profit organization.  Twenty thousand calendars are produced and the beneficiary uses these to promote their organization's mission. Happy Joe Whitty states, "We appreciate Valley Bank giving us the opportunity to promote the Happy Joe's Kids Foundation. We will be able to spread the word to many, with a reminder about the foundation every time they look at the calendar!"

If you would like more information, please contact Kristel Whitty-Ersan at 563.332.8811, Ext. 203, or via e-mail at kristele@happyjoes.com.

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Santa's Arrival on Saturday, November 9 Officially Kicks Off the Holiday Season

WHAT: Santa will swap Comet and Cupid for the Davenport Junior Theatre's escort when he arrives at NorthPark to ring in the holiday season on November 9 starting at 11:00AM. The Davenport Junior Theatre will welcome Santa as they bring him to his holiday home. Cookies from the Great American Cookie Company will be provided when Santa reaches his home in Von Maur court.

Starting at 2:00PM at SouthPark Mall, near the food court, Santa will be escorted by the Dance Connection a local favorite of the Moline community. The Dance Connection will welcome Santa as they dance their way to his holiday home near Younkers. Chick-fil-A will be providing cookies at Santa's home.

WHAT ELSE: New this year, NorthPark will welcome additional cameras to capture a family pose, with just their child or a group photo as they make their way to Santa. This extra 'while you wait' photo can be as endearing as those with the big guy himself!
For more information on family friendly events and activities, visit www.north-park-mall-ia.com/events or www.shopsouthparkmall-il.com/events.

WHEN: November 9, 2013

WHERE: NORTHPARK MALL at 11:00AM            SOUTHPARK MALL at 2:00PM

VON MAUR COURT                                                 YOUNKERS COURT

PARK NEAR VON MAUR                                         PARK NEAR YOUNKERS

(DES MOINES) - Gov. Branstad and Lt. Gov. Reynolds today launched the second Governor's Bullying Prevention Summit, where the focus this year is on practical next steps, and how students and adults can make a difference.

Approximately 1,100 Iowans are attending the summit, which is being held at Hy-Vee Hall in Des Moines. The 2012 Governor's Bullying Prevention Summit also drew about 1,100 attendees.

The governor and lieutenant governor used their weekly news conference this morning to thank sponsors for the summit

"I want to thank every single one of our sponsors who stepped up to help support our second anti-bullying summit," said Branstad. "This would not have been possible with their generous assistance. Generous summit support pledged by sponsors this summer and registration fees should cover most if not all of the summit costs, estimated to be about $100,000."

A complete list of sponsors is available on the summit website: https://preventbullying.iowa.gov/.

Any additional funds raised by the anti-bullying summit campaign will go to a statewide bullying prevention education fund for Iowa schools. Schools will be able to apply to the Iowa Department of Education for competitive grants for bullying prevention education in the 2014-15 school year. Grants will be distributed across the state among rural, urban and suburban schools.

"We want to send the message that bullying prevention should be a top priority for all of us," said Reynolds. "Support for bullying prevention efforts both inside and outside schools is essential to make the kind of progress needed. It's important that parents, grandparents, educators, elected officials and other community leaders - as well as students - do more to address this pervasive problem."

The theme for the summit is "Mission Possible: Stepping up the Response."

The summit will be streamed live starting at 9 a.m.by eSchoolMedia Inc., in partnership with EduVision by JDL Horizons. JDL Horizons, using its flagship Internet streaming solution EduVision, will accept the stream and deliver the summit to a national audience of more than 1 million K-12 educators throughout North America and around the world. The stream can be seen live at https://educateiowa.eduvision.tv/

 

Gov. Branstad's speech, as prepared for delivery:

Thank you, Lt. Governor Reynolds. And thank you to the approximately 1,100 Iowans attending this second Governor's Bullying Prevention Summit.

We're here because together we have work to do.

As Lt. Governor Reynolds noted, a number of bullying prevention efforts are already under way across Iowa. I'll add Sioux City public schools, the Cardinal Community School District in Eldon, and St. Mary's in Manchester to the list of places moving Iowa in the right direction.

But if Iowans do nothing more to address the problem of bullying, we will fall short.

57 percent of students who participated in the 2012 Iowa Youth Survey reported being bullied at school in some way in the past 30 days. That's up from 50 percent in 2010.

Maybe students are more willing to report bullying. Maybe more bullying is occurring on social networking sites. Maybe the difference between meanness and bullying isn't always clear.

In any case, 57 percent of students feeling bullied should trouble everyone.

Whatever explains the increase, the first step is looking at how schools can do more to cultivate a culture of respect and kindness. What should we be asking of students, teachers and school staff? How can we get parents more involved? What else could community leaders do?

It is striking that an investigation into factors that may have contributed to A.J.  Betts's death by suicide in July found Southeast Polk High School staff had not tolerated bullying, but that more could be done to improve the school's culture. The district is now working to do that at the high school, along the lines of some of the activities already in place in middle school.

Changing the culture means facing the fact that bullying is a real problem - it is not a normal childhood rite of passage - and agreeing we can do better.

The Iowa Department of Education last year launched a new data collection system to provide a more accurate picture of bullying in schools.

Yet the information districts initially sent to the department this summer suggests reporting is not always the priority it should be. Dozens of districts reported no incidents of bullying.  Other districts reported many incidents, while similar-sized districts reported few.

It's important that we get this right - that we neither understate nor overstate the problem of bullying, but get our arms around the extent of it.

A second step is looking at whether we should strengthen state law to deal with cyber-bullying.

Let's make sure schools have the authority they need to respond to bullying that occurs on social networking sites when it affects students at school.

Let's make sure students understand that it is unacceptable to post rumors, threats and humiliating photos harassing classmates.

All of us can step up the response to bullying - inside schools but also outside schools.

That is why I am proud to make two announcements today. At the 2012 summit, I announced the launch of a new anti-bullying and suicide prevention resource - Your Life Iowa.

This hotline and website provide help to Iowans 24 hours a day, 7 days a week. Kids can text their concerns as well as call in.

We plan to expand hours for texting from the current 4 to 8 p.m. to 3 p.m. to 11 p.m. Your Life Iowa will soon step up its outreach in other ways, with details available in coming months.

I am also proud to announce that the Iowa Barnstormers plan to launch an anti-bullying campaign for the 2014 season with the slogan, "We've got your back." Initially, there will be one program for younger students and one for high school athletes. This will include some of the players visiting schools. Eventually, the Barnstormers hope to add a program for parents.

What a great example of leadership. Thank you to the Iowa Barnstormers!

In closing, I've received emails, letters and phone calls in the last couple years from students as well as adults who recall the sting of bullying like it was yesterday.

One recent letter asked, "Will you do something about it?"

That's the question for all of us.

I am confident that together we can do more to address bullying, including the kinds of behavior that can escalate into bullying.

After all, this is Iowa where we pride ourselves on looking out for each other.

When you pick up your box lunch today, you will also receive an orange and teal wristband that says, "Iowans United Against Bullying."

I hope you will wear it with pride. We are united against bullying, and I deeply appreciate your commitment. Thank you.

 

Lt. Gov. Kim Reynolds' speech, as prepared for delivery:

Thank you, Director Buck for that nice introduction.

Good morning everyone. Thank you for attending the 2nd Governor's Bullying Prevention Summit.

How many students are in the audience today?

Could I have a show of hands please?

And how many adults are here?

I am thrilled to see all of you.

Your commitment to stepping up the response to bullying is clear.

Governor Branstad and I share that commitment.

The message of our first Governor's Bullying Prevention Summit in November 2012 was that schools alone can't stop bullying, that it takes the community.

This year our focus is on practical next steps, how students and adults can make a difference.

We have a shared responsibility to make sure everyone feels safe and respected at school.

State law may need to be strengthened.

But let's also change the culture so bullying is not acceptable anywhere -- not on the playground, not in the cafeteria, and not on social media.

This is a challenge we can meet by building on the many good things already going on in Iowa to address bullying.

I'll highlight three...

First, after last year's summit, Oskaloosa Middle School students returned home and began to plan a Kindness Day for May 2013.  

Quote - "When you are kind, you can't be a bully. This was the message the students heard at the summit," recalled counselor Amanda Hoffman. 

Kindness Day activities included writing a note the recognized an act of kindness by a classmate and taking an all-school photo with students wearing orange T-shirts in a show of unity. 

The second example is in Ankeny, where schools have a new slogan -- "Bullying: We don't do that here." The slogan is part of an anti-bullying action plan approved by the school board in September. Businesses and the city council are supporting this initiative, launched after a community survey identified bullying as a top concern.

The plan also includes a hotline for anonymous reports on bullying.

And third, the Iowa Youth Congress at their annual meeting in October picked cyber-bullying reform as one of their top priorities.

Now I have the honor of introducing Aditi Dinakar, a Johnston High School senior and regional president for Iowa Youth Congress, to tell you more.

(Aditi speaks for 2 minutes.)

Thank you, Aditi, and Iowa Youth Congress for your commitment to bullying prevention.

We are grateful to all the students, parents, educators, civic and business leaders, and elected officials, who have been involved in bullying prevention efforts across our state.

We also want to thank our many sponsors, whose generous contributions have made this second summit possible, and who helped raise additional funds for bullying prevention education.

You are all setting a great example.

Now, it's my privilege to turn the podium over to Gov. Terry Branstad.

You won't find a more passionate, caring or kind individual than Governor Branstad.

Repeatedly, he will say his goal is to treat people with - quote - "respect and dignity." And I see him demonstrate that every day, even when the cameras aren't rolling.

I am so pleased Governor Branstad has chosen to champion bullying prevention, on top of all of his other responsibilities. He understands that students deserve to feel safe and respected at school.

Please join me in welcoming Gov. Terry Branstad!

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