People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert.

"As people's values change, so do their shopping habits. To market effectively, businesses should be aware of how their prospective customers have changed," says Marsha Friedman, CEO of EMSI Public Relations (www.emsincorporated.com) in Wesley Chapel, Fla.

Shoppers are fussier, and while recessionary budget concerns are one reason for that, thrift is  not the only value affecting consumer choices, Friedman says.

"Some stem from personal issues. Take me, for instance. As I grow older, I view many more material things as clutter. I want to get rid of the junk in my life and focus on important things," she says.

Friedman is a baby boomer - a group that makes up 26 percent of the U.S. population.

"I'm sure I'm not the only person experiencing a change in how I view material goods, what's 'clutter' and what's meaningful," she says.

Other changing values have arisen from global concerns, such as the world's reliance on oil,  growing environmental issues, and whether goods were manufactured here or abroad, she says.

"Businesses that want to cash in on holiday shopping can set themselves apart with a message that appeals to their audience's changing values," Friedman says.

Here are her tips for developing a new marketing approach that's in sync with the times:

• Identify what makes your product appealing to customers' values. If your homemade soaps are produced right here in the U.S.A., brag about it! In a recent poll, 90 percent of us rated "keeping jobs in America" as the No. 1 step the government can take to help us economically. Many shoppers have friends or family members who are unemployed or underemployed; that makes for a greater appreciation of businesses that create jobs here at home. Your "made in America" label is valuable! Does your packaging use recycled materials - or is it recyclable? There are now 69 percent of us recycling, according to a National Geographic poll. Does your manufacturing process use a renewable energy source?  More than half of us think it's more important to develop alternative sources of energy than to find more oil.

• Become an expert. You can gain valuable media exposure for your company or product by positioning yourself (or your spokesman) as an industry expert with useful information to share. For instance, if you're highlighting the fact that your product is made in America because you to help put Americans to work, offer them suggestions based on your experience. What are skills employers value? What are the biggest mistakes applicants make during interviews?

•  Which channels will be best for getting your message out? Where does your audience get its news and entertainment? Are they using social media? Reading the newspaper? Listening to radio or watching TV? Or a mix of all four? On social media, you can share your expertise by offering useful information and links to resources, and engaging in conversations. Print is a great medium for providing consumer tips, as is TV, which is also perfect if your message has a visual component. Talk radio shows look for debate and information that solves problems. On social media, you can build a following of fans who help spread your message, while mentions in (or appearances on) traditional media will give you the implied endorsement of journalists and talk show hosts.

• Choose a messenger who's accessible. If you're the CEO and the person best qualified to be interviewed by journalists and show hosts, you may be the perfect spokesperson. But if you're so busy you can't drop what you're doing to respond to interview requests, you will lose valuable media opportunities. Your messenger should be a person who is well-versed on the chosen area of expertise - and available at the drop of a hat.

If your message hasn't changed with the times, Friedman says, now is a good time to think about your company or product in a new light.

"If you look at it from the shoppers' perspective, you may just see something that appeals to consumers' changing values," she says. "Turn that into a message that resonates with potential customers and you may just have your best holiday ever.

About Marsha Friedman

Marsha Friedman is a 22-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business and she can also be heard weekly on her Blog Talk Radio Show, EMSI's PR Insider every Thursday at 3:00 PM EST.

October 5, 2012 - Cedar Rapids, Iowa - Through a collaboration between Theatre Cedar Rapids and The Arc, the acclaimed documentary Wretches and Jabberers will be presented at TCR, 102 3rd St. SE, at 5:30pm on Tuesday, October 16.  The event is free and open to the public. The film will be followed by a panel discussion to be held in the Linge Lounge at the theatre.

Directed by Oscar winner and twice Academy Award-nominated filmmaker Geraldine Wurzburg, the 90-minute film Wretches and Jabberers chronicles the world travels of disability rights advocates, Tracy Thresher and Larry Bissonnette, each of whom learned to break through their world of autism by learning to type as adults.  Tracy, Larry, and their support team, Harvey Lavoy and Pascal Cheng, visit Sri Lanka, Japan, and Finland, giving interviews and presentations and learning about the lives of people with autism in these countries.  The film's portrayal of these travels, which the duo named The World Intelligence Magnified Tour, challenges attitudes about the intelligence and abilities of people with autism.

The panel discussion following the film will feature co-presidents of the East Central Iowa Autism Society, Jennifer Bohn and Cindy Dircks, each of whom parent a child on the autism spectrum.  The panel will also include two speech-language pathologists, Liz Delasandro with the Wendell Johnson Speech Clinic at the University of Iowa, and Jenn Haeger with Virginia Gay Hospital in Vinton.  The panelists will share their experiences working with individuals on the autism spectrum, with a question and answer session to follow.

 

For more information go to www.theatrecr.org or call the TCR box office at 319-366-8591.  This is a free event, and open to the public.
Batman Exec Producer Michael Uslan to be Honored
for His Work Legitimizing the Genre

Comic books as a legitimate form of American art and literature?

Their time has come.

On Oct. 10, New Jersey's Monmouth University will confer the world's first fine arts doctorate in comic books on Michael Uslan, the originator and executive producer of the blockbuster Batman movie franchise that began in 1989, including the recent Dark Knight trilogy.

It's a long overdue recognition for an industry that was derided and vilified for decades, says Uslan, who wrote about his comic obsession and its positive effect on his life in his memoir, The Boy Who Loved Batman (www.theboywholovedbatman.com).

"This will have a tremendously positive impact on the industry, the fans, the artists and writers," he says. "With the recognition by academia of comic books as expressions of fine art, we'll see more talented people going into the industry, and they will continue to innovate, refine and redefine this art form and the art of graphic story-telling."

The university chose Uslan for the honor because of his decades of work establishing the genre as an important element of American art and culture, said Monmouth President Paul G. Gaffney II.

"We are proud to award Michael Uslan an honorary degree in the 'fine art of comic books,' " he said. "Through his work and teaching, he has shown the world that comics are a legitimate art form and uniquely American."

Uslan, who taught the world's first accredited college course in comics at Indiana University, Bloomington, Ind., in 1971, also wrote the first textbook on comics, "The Comic Book In America."  Today, many colleges and universities offer comics courses.

Uslan's drive to change the way society views comic books dates to childhood, when he recognized the heroes he so admired were often portrayed in media as campy characters not to be taken seriously. As he grew older, he learned the dark history of the American comic book, which first appeared in 1934.

"After World War II, there was a spike in juvenile crime. Psychiatrist Fredric Wertham blamed comic books in his book, 'Seduction of the Innocent'," Uslan says, "that led to a 1954 Senate investigation into comic books and their alleged deleterious effects on America's youth, including the notion they caused asthma because comic book readers stayed indoors to read instead of playing outside in the fresh air."

"During that period, the general public viewed comic books as poison. Many parents wouldn't let their kids near a comic book. There were comic book burnings," Uslan says. "From the 1930s to the '70s, people in the industry were derided for working in the world of comics. They were looked down upon by society."

Meanwhile, artists and writers - notably Stan Lee, former editor-in-chief of Marvel Comics and co-creator of iconic heroes such as Spider-Man and the Avengers - were weaving a modern American mythology, Uslan says.

He points to these reasons why America is finally now, rightfully, embracing its unique art form.

• Comic books are a mirror of American society. Sociologically, since the 1930s they've been reflecting our changing culture, our values, mores, fashions and fads, warts and all, prejudices and biases included.

• Comic heroes are our modern mythology. The only difference between them and the ancient Greek gods is that our super-heroes and super-villains today wear Spandex and capes. But like the ancient gods, they reinforce values, convey moral lessons and provoke important discussions about ethics.

• The explosion of blockbuster feature films based on comic books and graphic novels has made American comics a global fascination. Uslan's 1989 "Batman," directed by Tim Burton, ushered in a new dark and serious portrayal of comic book heroes on the big screen. His 2008 "The Dark Knight" and this year's "The Dark Knight Rises" opened the door to other comic-based blockbusters, from "The X-Men" and "Spider-Man" to "The Avengers" and "Iron Man." These movies are influencing every aspect of culture, from video games to fashion trends. By 2013, comic book conventions will be bursting on the scene overseas, proving that the characters and stories the creators have given us have the power to cross cultures as well as borders.

• Comics have earned recognition in the art world. Comic book exhibits have been displayed in the galleries of noted art museums from the Smithsonian Institution to the Louvre to the Metropolitan Museum of Art to the United Nations.

"Next," says Uslan, "I'd like to see creative geniuses from the industry like the venerable Stan Lee recognized with Kennedy Center Honors for their achievements. What were once simply comic books are now being translated into the performing arts and it's a crime that neither Stan nor any other creator from the field of American comic books and graphic novels has ever been recognized and honored by that illustrious group.

"And if it's a crime, it means that Batman, Superman, Spider-Man, The Hulk and the rest will be after them if they don't make it right."

About Michael Uslan

Michael Uslan, (www.theuslancompany.com), is the Originator, and Executive Producer along with his partner Benjamin Melniker, of the Batman franchise of motion pictures. In his 36 years in the film and television industry, he has been involved with such projects as "National Treasure," "Constantine," and numerous animated projects. His projects have won Oscars, Golden Globes and Emmy Awards. He is the author of "The Boy Who Loved Batman," his autobiography, now in bookstores and at amazon.com. He recently donated over 40,000 comic books and items from his collection to Indiana University's Lilly Library.

Braley's working to cut middle class taxes; Lange plan could raise taxes on middle class

WATERLOO, IA -- The Braley for Congress campaign released a new television ad today contrasting Braley's record supporting middle class tax cuts with Ben Lange's proposed "two-tier" tax plan, which would threaten middle class families with a tax increase while millionaires pay less.
Lange wants to limit the number of federal income tax brackets to two: anyone making over $125,000 per year would pay 25 percent, and anyone making under that amount would pay 10 percent.  [Scott County Candidates Event, 9/28/2010; www.langeforcongress.com]
Unless Lange is willing to radically increase the federal budget deficit, his plan would endanger popular middle class tax breaks like the home mortgage interest deduction and tax credits for college and child care expenses.
In fact, the independent Tax Policy Center has warned against plans like Lange's, saying "...it is not mathematically possible to design a revenue-neutral plan that preserves current incentives for savings and investment and that does not result in a net tax cut for high-income taxpayers and a net tax increase for lower- and/or middle-income taxpayers..."  [Tax Policy Center, 8/1/12]
"Ben Lange's risky tax plan could bring the tax man to the door of thousands of middle class families while giving millionaires a huge tax cut," said Jeff Giertz, Braley for Congress campaign manager.  "The middle class is already struggling.  But Ben Lange would threaten tax breaks on college tuition, home mortgages, and child care.  Iowa families can hardly afford to pay for a new tax cut for the rich.
"Bruce Braley is working to cut taxes for small businesses and the middle class.  He passed a small business tax credit that put 100,000 Iowans back to work, and introduced legislation to cut taxes for 99 percent of Iowans."
Braley's ad can be viewed at the following link: http://youtu.be/CIi-5mnqlko
Public is invited to Friends of the LeClaire Community Library Events in LeClaire, Iowa
The Friends of the LeClaire Community Library will have its Semi-Annual Book Sale Friday, October 12th from 10:00 A.M. - 5:00 P.M. and Saturday, October 13th 10:00 A.M. - 3:00 P.M. with a $1 "Grab Bag" beginning at 1:00 P.M. on Saturday. We will offer hardcover and paperback books, music CDs and books on CD, DVDs, video games, and jigsaw puzzles.  If you would like to donate materials to our on-going book sale, please see our Donation Policy on our website www.leclairelibrary.org.
On Monday, October 22nd from 6:00-7:00 P.M., the Friends of the LeClaire Community Library will host a free program featuring Blues Guitarist & Historian Scott Ainslie, a master of traditional blues guitar styles, drawing on the styles of Blues legends Robert Johnson & Muddy Walters. Scott is a noted performer and scholar with more than a decade of experience teaching elements of African and African-American music to students of all ages, both in the classroom and from the stage. Presented by the Mississippi Valley Blues Society. Refreshments will be served and the Friends of the Library will be holding a membership drive. For more information visit www.leclairelibrary.org

I got a note from our friend Rex Gardner out in Grove, Oklahoma the other day with his entry fee for the 2013 Great Race. He said that thanks in large part to the efforts of the hundreds of folks with the Great Race that VCRA will be "making donations to five different autism programs across the country totaling more than $60,000."

The bulk of that money will go to purchase "smart boards, computers, I-pads and even complete classroom additions that will immediately impact the lives of children with autism," Rex said.

The Great Race is proud of its association with the "Race For Autism" program, but we also know that a lot of money is raised beyond Great Race and VCRA events. In particular, Jim Cox of Branson Auctions - another great friend of the Great Race - has been very generous to the program over the years, and his fall auction is October 12-13 in Missouri.

-Jeff Stumb

Editor's note: The 2013 Great Race begins on June 22, 2013 in St. Paul, Minnnesota, and travels down along the Mississippi finishing up in Mobile, Alabama on June 30.  Along the way it will pass either through or near the Quad Cities.  More information still to come, but visit www.greatrace.com in the meantime.

Davenport, IA - Have you ever wanted to sleep outside under the stars at the local baseball field?? Well here is your chance - spend the night at Modern Woodmen Park - home of the QC River Bandits on Friday, October 19th by going to the website www.humilityofmaryshelter.com and print off your Night at the Shelter - Sleep Out Donation Detail packet. Simply ask everyone you know "Will you support me and my effort to help the homeless?" No amount is too small and a $10 donation will support one bed for one night. The top THREE fundraisers in each category will receive a prize and have their name printed on the back of next year's Sleep Out shirt. Participate in the Build Your Own Shelter contest and then stay the night in what you build. Activities throughout the evening will include music, a performance by ComedySportz, a Poverty Simulation, special activities and the Build Your Own Shelter contest.

The purpose for this event is to bring awareness to homelessness in the Quad City Area and raise funds for Humility of Mary Shelter (HMSI). HMSI took over the shelter in September 2008 when it was at high risk of closing. The community's overwhelming support played a vital role in the development of HMSI and it is this support that will ensure the continuation of shelter services to the homeless men and women in the Quad City Area well into the future.

Humility of Mary can be reached at (563) 322-8065 or by visiting www.humilityofmaryshelter.com

Legislation Expedites Access for Wounded Warrior Disability Benefits, Reduces Financial Strain on Recovering Service Members

Washington, D.C. - Congressmen Dave Loebsack and Glenn 'GT' Thompson (R-PA) have introduced H.R. 6445, the Recovering Service Members Disability Benefits Act, legislation to exempt disabled service members from the Social Security Disability Insurance (SSDI) 5-month benefit waiting period.  H.R. 6445 was introduced with the support numerous military and veteran support groups, including the National Guard Association (NGAUS) and the Veterans of Foreign Wars (VFW).

"Our servicemembers who have been wounded defending our country should not have to wait for benefits or face financial hardship," said Loebsack.  "They should be able to focus on their recovery, not delays in their benefits.  This bill will help our wounded servicemembers and their families and honors the sacrifices they have made for our country.  We owe it to those who have  put their lives on the line protecting our freedoms to ensure that they are able to quickly access the benefits they need."

"We must offer the brave men and women, who have put the welfare of the Nation and their comrades before their own, the best possible support upon their return from service, to ensure both their speedy recovery and future health and wellbeing," said Thompson. "The Recovering Service Members Disability Benefits Act will exempt disabled service members that have qualified for Social Security Disability Insurance benefits from the program's 5-month waiting period, which will go a long way in helping our Wounded Warriors and their families become whole again, without bureaucratic delay or undue financial distress."

Currently, when service members are wounded in combat and sent back to the United States to recover, some are unable to keep their current job in their respective military branch or find alternative employment due to their injuries. While disabled service members are eligible to apply for SSDI benefits, the Social Security Administration Disability Trust Fund mandates a 5-month waiting period before any benefits can be provided.

H.R. 6445 amends title II of the Social Security Act to provide that the waiting period for disability insurance benefits shall not be applicable in the case of a recovering service member. , which is defined as a member of the Armed Forces who is recovering from an injury or illness incurred in the line of duty in a combat zone.

The  Recovering Service Members Disability Benefits Act does not expand eligibility for SSDI benefits or automatically approve individual requests, and all of the same protections used to prevent fraud and abuse of the program remain as defined under current law.

###

Happy Joe's would like to help any families or individuals who purchased recent offers from
Incredible Pizza.

If you have purchased gift cards, parties, or any of the recent discounted offers from Incredible
Pizza or a media promotion for products or services at Incredible Pizza, Happy Joe's is prepared to
do the following:

1. Anyone who received the birthday offer where you were to send in your child's photograph,
and one photo a month was chosen for a birthday party for 10, bring your certificate in to
Happy Joe's at 201 West 50th Street in Davenport, and we will honor it for just $25. All of our
services and products are not the same as Incredible Pizza's, but our birthday parties will
include, pizza, Happy Joe's new Joegurt product, and tokens, as well as some complimentary
climbing passes to our new Jungle Mountain Rock Climbing Walls. For individuals or
families who purchased $50 gift certificates for the $25, we will redeem those at a $25 value
at Happy Joe's at 201 W. 50th Street in Davenport. You will at least get your $25 back in
Happy Joe's services.

2. If you are currently holding one of the plastic Incredible Pizza cards that were typically used
for tokens, Happy Joe's will be happy to give you $5 in tokens in exchange for those cards.

3. All of these offers are good at the Happy Joe's located at 201 West 50 th Street in Davenport
(the one with Jungle Bungle).

If you have any questions regarding Happy Joe's and the Incredible Pizza exchange, please call
563-386-1766 and ask for Jenny, Jenn, or Luke. These offers go into effect Monday, October 8, 2012,
and will be offered through December 31, 2012. If you want to use your discount or credit for a
party after December 2012, we will be happy to apply it to your reservation as long as it is booked
before the end of this year.

Kristel Whitty-Ersan, Marketing Director for Happy Joe's Pizza & Ice Cream Parlor stated, "We hope
this helps individuals who have spent their hard-earned money on entertainment for their children
to feel like they can at least get something back for it, and not disappoint their kids."

by U.S. Senator Chuck Grassley

Civics 101 teaches students about the three branches of the federal government.  Representing Iowans in the United States Senate, I enjoy meeting with students during my annual meetings in Iowa's 99 counties or when youth groups make a trip to Washington, D.C.

Students ask informed questions.  They understand that Congress writes legislation and holds the tax-and-spending powers of the federal government.  They know the President is America's commander-in-chief of the U.S. military and has the authority to sign legislation into the law of the land or send it back to Congress with a veto.  But one key function of Congress doesn't usually register as much attention.  And that is congressional oversight.

Oversight is an essential function of the legislative branch authorized by the Constitution to help keep the federal government accountable to the people.  It requires vigilance and stewardship to keep tabs on a federal bureaucracy that has grown to roughly 500 departments, agencies, administrations, and authorities.  While the President, as chief executive, is ultimately responsible for managing the federal bureaucracy, Congress holds sway through its funding, lawmaking and oversight duties.

The federal government is reaching into more Americans' lives, especially as social safety nets capture a greater share of the population in our aging society.  The President's health care law that was steamrolled through Congress in 2010 has cast an even wider federal entitlement net across the country.  Its rulemaking and regulatory policies also impact the hiring decisions of businesses from Main Street to Wall Street.  From administering tax laws to implementing immigration policies, managing food, drug and aviation safety, setting school lunch guidelines, enforcing nursing home standards, and defending national security, Uncle Sam wears a lot of hats in the 21st century.

I made a commitment long ago to keep up a crusade on behalf of taxpayers to bring more transparency, accountability and efficiency to the federal bureaucracy.  It can be a lonely battle, and resolution often takes a long time.

Consider my decade-long effort to secure better management controls for government-issued charge cards used by federal workers.  With oversight work over the years, I exposed fraudulent, wasteful purchases made on Uncle Sam's tab, from jewelry to gambling to cruises.  Spending abuses occurred within the Department of Defense, the Department of Housing and Urban Development, the U.S. Forest Service and the U.S. Aviation Administration, and elsewhere.  This year, the reform bill sent to the President's desk in September strengthens measures to thwart misuse of government-issued cards and penalize those who do, including loss of their jobs.

As a fighter for whistleblowers and independent watchdogs within the federal bureaucracy, I continue to shine a bright light on wrongdoing in Washington.  Tragically, it can mean the difference between life and death.

Consider my two-year investigation into a botched gun-walking operation that exposed what can happen when the federal bureaucracy puts itself above the law.  A U.S. border patrol agent's murder at the U.S.-Mexico border was linked to guns sold illegally under the Justice Department's "Fast and Furious" program.  Stonewalling and denial by the Attorney General, the nation's top law enforcement official, reflects poorly on the administration's allegiance to upholding the public trust and thumbing its nose at the rule of law.

There's more.  This time the questionable use of tax dollars is occurring at the Department of Health and Human Services.  Revelations of expenses for a public relations firm in California indicate the administration has the audacity to pay Hollywood to promote the controversial 2010 health care law on network television.  I've called upon the Department of Health and Human Services to account for the $1 billion awarded to states to establish the new health care exchanges across the country.

Congressional oversight is a vitally important responsibility of the legislative branch of government in our system of checks and balances.  It helps to uphold the public trust and unlock mismanagement in the executive branch of our government, which has become massive in scale and scope.

Friday, October 5, 2012

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