Moline, IL, October 4, 2010 - While many companies have used the backlit sign panels at their local airport to advertise their wares, LifeStyles Furniture, an internet retailer of furniture with a brick and mortar store and warehouse in Moline, Illinois, decided to place their actual products in the local airport for weary travelers to use.
"We offer some of the best furniture in the world", explains Brian Banks, president of LifeStyles Furniture. "When people see the quality, they get hooked. As much as we want to bring people to our store, it also made sense to take the furniture to the people. We want people to experience the quality."
Since LifeStyles Furniture has a robust online presence, they do more volume through the internet than they do at their store, and since they offer free shipping anywhere in the continental United States, showing Quad City area travelers samples of the furniture while they are waiting to catch a flight just made sense. And if they have time to stop in the store while visiting the Quad Cities, they can order the furniture and have it delivered to their home. Or they could simply go online and order it for delivery since they've already seen and experienced the quality at the airport.
Lifestyles has four "LifeStyle Lounges" at the Quad City International Airport in Moline, Illinois. Each one of the lounges includes Ekornes ® leather furniture, side tables, and promotional displays. Accompanying the furniture are lighted wall displays, stand up displays and two of the four locations have LCD televisions showing video about the furniture and the store. In addition to the lounges, there are also kiosks with various furniture store messages, each emphasizing the uniqueness of the store's offerings and free shipping to anywhere in the country.
The furniture is available for any airport traveler to use and although the Quad City International Airport has been recently updated and has newer seating for their clientele, the standard seating fare is no match for the Ekornes sofas and chairs for comfort. Ekornes, based out of Norway, is considered one of the world's leading brands for upscale furniture.
Cathie Rochau, Marketing Representative for the airport says they like the addition. "Our travelers absolutely love the comfortable "LifeStyles Lounges" located in the airport terminal. We constantly see passengers waiting in a very relaxed style for their flights-many times with their laptops open and their feet up. The lounges have been a fabulous addition to the airport and they are constantly being used."
"After we began the program last year, we started getting letters from travelers thanking us for providing the furniture at the airport," explains Mr. Banks. "It would be impossible to calculate exact sales numbers that are directly related to the airport displays, but suffice it to say I have increased our presence there based on our overall increased sales." LifeStyles Furniture had record sales in 2009 and continues to improve its growth in 2010. Both LifeStylesFurniture.com and PlatformBeds.com are seeing continued growth as well as the retail store.
The creative messaging for the displays was created by the Gunter Agency, based in New Glarus, Wisconsin. With headlines like "Comfort disclaimer: not responsible if you miss your flight" and "So this is what first class feels like", the agency looked at the placement of the signage as a component of their creative message. Creative Director Randy Gunter explains more about the creative strategy, "from personal experience, I know that you can spend a fair amount of time at an airport just waiting. Obviously this was the motivation behind putting the furniture at the airport in the first place. But, more than that, our messaging used that thought process too. We purposely put in longer copy than we typically would in a display advertisement. We also made each kiosk say something different, with fun, quirky elements within the body copy. That way we would hope that once people see that the copy is fun and entertaining, and different on each display, they would go and read every single one because what else are you going to do while you are waiting for your flight?"
And how about the big lighted wall display that says "Welcome to the Five Quad Cities"? Mr. Gunter explains, "The Quad Cities is a misnomer in that there are actually five larger cities that make up the metropolitan area. So of course we had some fun with that thought. We're hoping that travelers will find it intriguing enough to have their photo taken in front of the display."
At a recent visit to the airport, Mr. Gunter noticed that every LifeStyles Lounge was occupied. "I talked to the travelers who were in the seats and they just raved about both the store for providing the furniture and the furniture itself for its comfort and innovative design. They especially liked the reclining chairs."
"We've been extremely happy with the response that we've received from our airport marketing," explains Mr. Banks about their innovative program. "I guess the next natural step is to see if we can get our furniture on some of the jets."
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State College, Pa. -- 4 October 2010 -- AccuWeather.com reports autumn kicked in full swing across the Midwest this weekend, as the coldest air of the season invaded the region.

Midwesterners have been waking up to frost and freezing temperatures over the past few days. Another round is in store for areas from Iowa and Missouri to Wisconsin and Michigan Tuesday morning.

Parts of the interior Southeast, including portions of Kentucky and Tennessee, will also be affected.

Lows tonight will dip near or below freezing across northern parts of Michigan and Wisconsin. While areas farther south will not get quite that chilly, it will be cold enough for frost to form under clear skies.

People in St. Louis and Cape Girardeau, Mo., Madison, Wis., and some northern and western suburbs of Chicago and Indianapolis may want to allow extra time to scrape frost off their windows Tuesday morning if their vehicles are not parked in a garage.

Sensitive outdoor plants and vegetables will also need to be protected again tonight.

For the Upper Midwest, the first frost has been right on time. For the lower Midwest and interior Southeast, however, it is a bit premature. Typically, these areas do not get their first frost until middle or late October.

For most places across the Midwest, the threat of frost and freezing temperatures will end after Tuesday morning.

However, areas from southeastern Missouri into Tennessee and Kentucky could endure one more round Tuesday night into Wednesday morning.

If you have questions or want to speak to a meteorologist, contact: 

Roberti@AccuWeather.com

(Kansas City, Kan., Oct. 4, 2010) - EPA Region 7 has issued its approval of Iowa's Antidegradation Policy and Implementation Procedures, which are to be used by the Iowa Department of Natural Resources to protect high quality Iowa waters.  High quality waters are those with pollutant levels lower than what is required by state regulations.

"Implementation of the rule will yield great water benefits to the residents of Iowa and people who visit the state," said Karl Brooks, regional administrator.  "The rule helps guarantee Iowa's waters to be safe for aquatic life and recreational activities."

Iowa is obligated under the Clean Water Act (CWA) to develop and adopt a statewide antidegradation policy and to identify procedures for implementing the policy.  Antidegradation refers to federal regulations designed to maintain and protect high quality waters and existing water quality in other waters from unnecessary pollution.  It also provides avenues for the public to engage in determining acceptable levels of pollution.

There are three components to water quality standards: water body uses such as swimming and fishing, the criteria to protect those uses and an antidegradation policy to preserve the high quality of minimally polluted waters.

EPA oversees the protection of water quality as required by the CWA.  The Agency is working with the public, community leaders, local and state agencies to meet the growing needs and demands on our water resources.

EPA's September 30, 2010, decision letter provides a more detailed description of EPA's review and the basis for this action.  The decision letter is available at http://epa.gov/region7/news_events/legal/

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For more information about water-related activities in EPA Region 7, visit  www.epa.gov/region07/water/

With the rise of mobile apps for iPhones and Androids, one local business has figured out a way to reach their customers with just a tap of their phone. The Hungry Hobo has launched a new mobile app allowing customers to place their orders in advance for dine-in or carry-out, find the closest Hobo location, and get exclusive offers.

On average, Android and iPhone users spend 70-80 minutes per day using apps (source: AdMob Mobile Metric May 2010). The Hungry Hobo is one of the first locally-owned business in the Quad Cities to launch a dedicated mobile app. The mobile app is free to download; customers can search the Apple or Android app stores to find The Hungry Hobo application, or just go to www.hungryhobo.com to download.

Hungry Hobo's mobile app features:
• Full Hobo menu
• Ability to order from the full menu at your favorite location
• Opportunity to reorder your favorite items, in just seconds, from your personal order history
• Receive special deals available exclusively for mobile customers
• Hours of operation
• Locate us on a map and quickly find the closest location to you, wherever you are
• Call a location with one touch dialing

"In today's competitive marketplace, we're always looking for ways to become easier to find or harder to resist." said Pryce T. Boeye, President and CEO of The Hungry Hobo. "In this case, Upstream brought us an idea that will do both of things for the rapidly growing number of iPhone and Android users."

The mobile app was developed in partnership with UpStream, a full-service marketing agency. Ted Thoms, CEO commented, "We are always trying to bring ideas to clients to build their brands and their business. UpStream is excited to enter the Quad Cities market with The Hungry Hobo on this new and impactful tool."

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Tyson Foods Lends Helping Hand in Fight Against Hunger

Tyson Foods donates more than 14 tons of protein to River Bend Foodbank in honor of its 10th anniversary in the fight against hunger

MOLINE, Ill., Oct. 1, 2010 - An estimated 5.7 million people receive emergency food assistance each week, and more than one in every three households experience very low food security, according to the 2010 Hunger in America Report. Today, Tyson Foods donated over 28,000 pounds of much-needed protein to River Bend Foodbank, a member of Feeding America. The donation was made in honor of the company's month-long celebration of its 10thanniversary of active support for hunger relief nationwide.

"This significant food donation from Tyson will allow us to impact lives when the need for food has never been greater," said Tom Laughlin, executive director of River Bend Foodbank. "Donations of poultry and other high-protein foods are especially valuable as they allow us to provide our agencies with more healthy, nutritious options.

"September is Hunger Action Month and Feeding America is asking all Americans to take action to fight domestic hunger. Throughout Hunger Action Month, Feeding America's nationwide network of more than 200 food banks, including the River Bend Foodbank, are calling upon communities to take action through the "30 Ways in 30 Days" campaign. Whether it's by advocating and raising awareness, making donations, or giving your time and energy, they urge everyone to find a way to make a difference.

One in six Americans is going hungry. Over the past 10 years, the number of families accessing food shelves has increased by 50 percent. In 2009, the River Bend Foodbank distributed more than 6.3 million pounds of food in its fight against hunger and served over 10,000 people each week. River Bend Foodbank serves over 300 agencies across 22 counties in both Eastern Iowa and Western Illinois.

"There are millions of hard-working adults, children and seniors who simply cannot make ends meet and are faced with the realities of hunger," said Donnie Smith, Tyson president and CEO.  "Many people don't realize the scope of hunger in their own community.  We hope that by making this donation, we're not only helping feed some people, but also are making more people aware of hunger in the Moline area."

Since 2000, Tyson Foods has been a leader in the fight against hunger. The company is actively engaged in food-donation events and fund-raising activities year-round to benefit those in need. The protein given by Tyson today brings the company's total in-kind donations since 2000 to more than 76 million pounds. This milestone equates to more than 296 million meals donated to food banks and agencies serving local communities around the country. Last year alone, Tyson donated nearly eight million pounds of protein to Feeding America. For more information on how to get involved in the fight against hunger, go to http://www.tysonhungerrelief.com

River Bend Foodbank is the largest hunger relief organization in the Quad Cities and surrounding communities, distributing 6.3 million pounds of food annually to more than 300 charitable feeding programs throughout a 22 county service area in Eastern Iowa and Western Illinois. The Foodbank also operates four Kids Café sites serving over 45,000 free meals to children each year, the Backpack Program which provides over 1,200 Quad City children with nourishing food to take home on the weekends during the school year and the Mobile Food Pantry which directly feeds thousands of families.

Tyson Foods, Inc. (NYSE:TSN - News), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500.  The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

 

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Online Contest Gives Supporters Chance to Award Grants up to $300,000 by Daily Voting

Van Nuys, CA - It won't cost a dime in October to help military service members and their families. Thanks to Operation Gratitude and Operation Homefront, patriotic Americans can provide valuable support with the click of a mouse. By selecting the organizations' joint grant proposal in the Pepsi Refresh Project, online voters can help the two military support groups win up to $300,000 for holiday programs supporting the men and women serving in harm's way and their families back home.

The joint venture is competing in two separate grant categories -- $250,000 and $50,000. Winners are determined solely by the final vote count.  Only the top two charities in the $250,000 contest will be awarded that grant. The top 10 charities competing for $50,000 will win that amount.

Voting on the "Homefront/Gratitude" joint proposal is needed every day through the month of October. Supporters are encouraged to vote each of three different ways daily:
1. On RefeshEverything.com for the Operation Homefront/Operation Gratitude application
in the $250,000 and $50,000 categories;
2. Through the Pepsi Refresh Facebook application; and
3. By texting 103268 for the $250K grant and 103144 for the $50K grant to PEPSI (73774).
(Standard text messaging rates apply)

Operation Homefront provides emergency assistance to military families and wounded warriors; Operation Gratitude sends care packages to deployed service members.  If successful in winning a grant, the two organizations will use the funds to send holiday care packages to troops deployed in Afghanistan, give holiday toys to military children and provide food to wounded warriors and military families throughout the holiday season.

"We know we're on the same page when it comes to our commitment to military families, but we also know the competition for this grant money is intense," said Amy Palmer, chief operating officer and co-founder of Operation Homefront. "We really believe that by working together and pooling our supporters, we can win this."

"This is what social networking truly is all about," said Carolyn Blashek, president and founder of Operation Gratitude. "We're both nonprofits with limited finances and boots on the ground. We have to do more with less. Through this partnership, we now have more than we could ever muster on our own."

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ROCK ISLAND, Ill., - The U.S. Army Corps of Engineers, the Federal Emergency Management Agency, and other federal, state and local agencies are conducting a meeting of the Regional Flood Risk Management Team (RFRMT) on October 15, at the Stoney Creek Inn, Moline, Ill. The meeting takes place from 8 a.m. to 5 p.m. in the Blackhawk Conference Room.

The media are invited to meet with Team officials from noon - 12:15 p.m. to discuss the RFRMT and its initiatives.

The Corps is working with the Federal Emergency Management Agency and other federal, state and local agencies as a Regional Flood Risk Management Team providing a uniform approach across the Upper Mississippi River Basin in five states. The team is an umbrella organization designed to look at flood plain management at a regional level and to collaboratively develop a regional approach to optional long-term flood risk reduction approaches, with the ultimate goal of improving the quality of life by minimizing damages and increasing safety. Flood risk management is a shared responsibility and is a partnership among federal, state and local government agencies, local authorities and private landowners.

More information about this interagency watershed initiative is available at http://www.mvd.usace.army.mil/rfrmt/. Additional information about FEMA is available at www.fema.gov and the Corps of Engineers is available at www.usace.army.mil.

- 30 -

With the rise of mobile apps for iPhones and Androids, one local business has figured out a way to reach their customers with just a tap of their phone. The Hungry Hobo has launched a new mobile app allowing customers to place their orders in advance for dine-in or carry-out, find the closest Hobo location, and get exclusive offers.

On average, Android and iPhone users spend 70-80 minutes per day using apps (source: AdMob Mobile Metric May 2010). The Hungry Hobo is one of the first locally-owned business in the Quad Cities to launch a dedicated mobile app. The mobile app is free to download; customers can search the Apple or Android app stores to find The Hungry Hobo application, or just go to www.hungryhobo.com to download.

Hungry Hobo's mobile app features:
• Full Hobo menu
• Ability to order from the full menu at your favorite location
• Opportunity to reorder your favorite items, in just seconds, from your personal order history
• Receive special deals available exclusively for mobile customers
• Hours of operation
• Locate us on a map and quickly find the closest location to you, wherever you are
• Call a location with one touch dialing

"In today's competitive marketplace, we're always looking for ways to become easier to find or harder to resist." said Pryce T. Boeye, President and CEO of The Hungry Hobo. "In this case, Upstream brought us an idea that will do both of things for the rapidly growing number of iPhone and Android users."

The mobile app was developed in partnership with UpStream, a full-service marketing agency. Ted Thoms, CEO commented, "We are always trying to bring ideas to clients to build their brands and their business. UpStream is excited to enter the Quad Cities market with The Hungry Hobo on this new and impactful tool."

Monticello, IA– On Sunday, October 10, 2010, the East Central Federation and Cedar Valley Callers Association will sponsor the 21st Anniversary of the Annual Square Dance Benefit for Camp Courageous.  The calling begins at 1:30 p.m. and ends at 4 p.m. in the main lodge at Camp Courageous.

Callers and cuers are invited from all over eastern Iowa and the surrounding areas.  Dance clubs as well as individuals and couples are welcome to enjoy the afternoon dancing or just observing in the spacious camp lodge.  Tours will be available for anyone interested in seeing all that camp offers including the camp train, the barn and the indoor swimming pool!  Admission fee is a donation to camp.  Participants are asked to bring along cookies, or a snack to share---beverages are provided.

Camp Courageous is a year-round recreational and respite care facility for individuals with mental and physical disabilities, located near Monticello, Iowa.  The camp was built and continues to operate on donations, without government support, without formal sponsorship, and without paid fundraisers.  The camp serves over 5,000 campers with special needs annually.



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If you've been watching NBC at all this week, it's been hard to miss - Education Nation!  This nationally broadcast, in-depth conversation about improving education in America is exploring our educational "ecosystem", where 68% of eighth-graders can't read at grade level, one-third drop out of high school, and another third aren't college-ready when they graduate.  Education Nation's mission is to gather parents, teachers, and students with leaders in politics, business, and technology for enlightened discussion of potential solutions in education.  As you take in the thought-provoking coverage of Education Nation this week, consider exploring the educational options available in your community!

Rivermont Collegiate is the Quad Cities' only private, independent, nonsectarian college preparatory school, serving preschool through twelfth grade.  As an independent school, Rivermont offers faculty the freedom to create education experiences that meet individual student needs, with vast options in choosing curriculum.  100% of Rivermont graduates are accepted to four-year colleges and universities, with over 90% earning four-year renewable merit scholarships ($1.4 million in 2009).  Our close-knit school community creates a supportive learning environment that nurtures individuality and curiosity, while encouraging students to express ideas, share perspectives, and think critically.

Join us for Open Tours the first Tuesday of every month to explore the Rivermont approach to learning!  The next Open Tour will be held Tuesday, October 5th from 8:30-10:00 a.m.  No appointment necessary!  Drop in to explore our philosophy and curriculum, take a tour of campus, see our teachers in action, and get answers to all your questions about Rivermont.

For additional information on Education Nation coverage, including NBC programming and numerous interactive resources, visit www.educationnation.com

For additional information on Rivermont Collegiate or Tuesday's Open Tours, contact Cindy Murray at (563) 359-1366 ext. 302 or murray@rvmt.org

 

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