2017 Misssippi Vallery Blues Festival Downtown Davenport, Iowa

The River Cities' Reader begins its 25th year of publishing this Fall. With the domination of big social media, independent publishers like the Reader must establish a direct transactional relationship with its readership, or perish.

Over the decades, our readers and advertisers have repeatedly told us how important the locally-owned Reader, and its coverage, are to the Quad Cities' vitality and culture.

It's often what has kept us going.

The River Cities' Reader begins its 25th year of publishing this Fall. With the domination of big social media, independent publishers like the Reader must establish a direct transactional relationship with its readership, or perish.

Over the decades, our readers and advertisers have repeatedly told us how important the locally-owned Reader, and its coverage, are to the Quad Cities' vitality and culture.

It's often what has kept us going.

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Great River Brewery's Roller Dam Red

If you ask brewmaster Paul Krutzfeldt about bottling his beer, prepare to be dismissed.

"Speak of that no more," he said in the "brewer's lounge" of the new Great River Brewery, near the foot of the Arsenal bridge at 332 East Second Street in Davenport.

It's not that Krutzfeldt doesn't want his brews available in stores or bar coolers. It's just that he's a fan of the can.

"Cans are where it's at," he explained. "You have less oxygen tolerances, so the beer won't go bad. No light gets in. And you have a lot more accessibility to take them places - boating, camping. They're more easily recyclable."

Brewmaster Paul Krutzfeldt

He later cites the slogan of the Minnesota-based Surly brewery: "Beer for a glass, from a can."

This is the summary of what Krutzfeldt said is a trend in the suds industry: good beer being delivered in a container that has historically been the marker of bad beer.

He said he's not concerned about the association of cans with bland, watery, mass-produced beer. "What good beer have you had the opportunity to buy in cans?" he asked.

But the can is the wave of the future because of the protection it offers and its portability, Krutzfeldt said: "Cans are becoming king."

Although he said that he expects cans to eventually represent the bulk of his business, for the time being he's filling kegs.