The Reverend Horton Heat. Photo by Drew Reynolds.

As we began a recent phone interview, Jim Heath was filing and dealing with music-publishing paperwork. You can be certain this is nothing that his alter ego, the Reverend Horton Heat, would ever do.

"The reason I joined a band is 'cause I wouldn't have to do this crap," he said. "I end up spending all day filing and talking to accountants."

That's the price of being a successful, long-running purveyor of lighthearted, Texas-scorched rockabilly, nearly impervious to the fickle trends of popular music. Appearing at RIBCO on August 22, the Reverend Horton Heat has a new album - the country-flavored Laughin' & Cryin' with the Reverend Horton Heat - due out September 1, and the band will be celebrating its 25th anniversary in 2010. Heath turned 50 this year, and bassist Jimbo Wallace has been with the group for 20 years.

But Heath would prefer that information not get out. "In the world or rock and roll," he said, "telling people that you've been around a long time isn't necessarily the best thing."