Jessica Lamb-Shapiro's Promise Land seems to invite preconceptions.

First, there's the white kitty hanging perilously from a rope on the book cover, cheekily recalling the famous "Hang in There" inspirational poster.

Then there's the subtitle: My Journey Through America's Self-Help Culture.

Flip to the first page of prologue. The book opens: "Ten years ago, I tagged along with my father to a weekend conference on how to write self-help books." Yes, it really was a self-help retreat for self-help-guru wannabes.

From those elements, you might expect an arch, cynical take-down of a movement and the industry that feeds it (or feeds off it).

Lamb-Shapiro will be the January 27 guest in the River Readings at Augustana series, and you're hereby advised to not judge this book by its cover or its opening sentence. It's so much richer than that.

Peter Geye. Photo by Matt and Jenae Batt.

It happens in the second paragraph of the first chapter of his first book. Peter Geye's 2010 debut, Safe from the Sea, concerns a father and son, but it quickly establishes another character: Minnesota's North Shore, hanging over Lake Superior on its way to Canada.

The son, Noah, has just arrived in Duluth. Geye sets the scene: "Now he could see the lake, a dark and undulating line that rolled onto the shore. The concussions were met with a hiss as the water sieved back through the pebbled beach. The fog had a crystalline sharpness, and he could feel on his cheeks the drizzle carried by the wind. It all felt so familiar, and he thought, I resemble this place. And then, My father, he was inhabited by it."

Both of those italicized statements could apply to Geye, who will be reading from his work November 29 as part of the River Readings at Augustana series. In a phone interview last week, the Minneapolis-based author discussed the importance of the North Shore and the wilderness above it as a place (to him) and a setting (for his two published novels and the one currently in progress). He said either he or his editor came up with the term "Northern Gothic" to describe his books - a descendant of the Southern Gothic of such writers as William Faulkner, Flannery O'Connor, and Cormac McCarthy.

Jaimy GordonThere are few people in the arts who admit to being concerned about either their fame or their place in history. Jaimy Gordon is one of that rare breed, but she doesn't need to fret anymore.

Over the past decade, she said in a phone interview last week promoting her April 19 reading at Augustana College, she wondered whether "I was going to be swallowed up in the oblivion of people who are just mildly well-known in their own lifetimes and then forgotten about."

Since 1981, she has been on the faculty at Western Michigan University - in a creative-writing program that doesn't have the cachet of, for example, the University of Iowa's. Her 1974 novel Shamp of the City-Solo is considered a cult classic, and her 1999 Bogeywoman was a Los Angeles Times "best book of the year."

She had the respect of her peers but said she remained a nonentity in the publishing world. "I had what I would have called a career," she said. "But to my surprise, the New York Times among other places didn't even recognize it as existing. It wasn't even on the map until I suddenly became famous with this book."