The River Cities' Reader begins its 25th year of publishing this Fall. With the domination of big social media, independent publishers like the Reader must establish a direct transactional relationship with its readership, or perish.

Over the decades, our readers and advertisers have repeatedly told us how important the locally-owned Reader, and its coverage, are to the Quad Cities' vitality and culture.

It's often what has kept us going.

2017 Misssippi Vallery Blues Festival Downtown Davenport, Iowa

The River Cities' Reader begins its 25th year of publishing this Fall. With the domination of big social media, independent publishers like the Reader must establish a direct transactional relationship with its readership, or perish.

Over the decades, our readers and advertisers have repeatedly told us how important the locally-owned Reader, and its coverage, are to the Quad Cities' vitality and culture.

It's often what has kept us going.