In Honor of Mother's Day and with the Message "Compassion, Pass It On"

The J.Jill Compassion Fund Will Raise Funds For Programs That Support Women in Need

April 30 - May 13

April 23, 2012 -Quincy, MA - In honor of Mother's Day, and with the overall message "Compassion, Pass It On," J. Jill will launch a two-week initiative to raise funds and build awareness of its mission to support programs that combat issues of poverty and homelessness that affect women and children. With a goal to raise $150,000, J.Jill will donate a portion of the proceeds from the sale of their exclusive J.Jill Spring 2012 Compassion tee to $100,000, to the The J. Jill Compassion Fund ; as well as $1 per transaction, up to $50,000, on any sale in stores, online or via catalog, April 30 through May 13.

In addition, to illustrate the theme Compassion, Pass It On, J.Jill has collaborated with longtime charitable partner Women in Need's Homework Helpers, an afterschool educational program for homeless children in New York City, on a very special art project. The children of WIN's Homework Helpers created imaginative and colorful fingerprint artwork with messages of compassion for e-cards that consumers can "pass on" to friends and loved ones. The e-cards are free to consumers, and for each e-card sent The J.Jill Compassion Fund will donate $1 directly to Women in Need's Homework Helpers, up to $50,000. The e-cards are available beginning April 30 at www.jjill.com/compassion.

For the past decade, The J. Jill Compassion Fund has been unwavering in its mission to support organizations that help disadvantaged and homeless women become self-sufficient. Today, as these issues are affecting a growing number of women from all walks of life, J. Jill is even more committed to helping women in need overcome these challenges and find permanent solutions. With the generous support of J.Jill customers, the Compassion Fund has donated more than $3 million to over 60 local organizations that help women in need regain their self-sufficiency.

About J.Jill

J.Jill is a leading multichannel fashion retailer of women's apparel, accessories and footwear. The perfect balance of fashion and comfort, J.Jill offers exclusive designs through their specialty retail stores nationwide, as well as their website and catalog  businesses. Founded in 1959 and based in Quincy, Mass., J.Jill is a growing cross-channel business with more than 230 retail
stores in 44 states, in-house production of more than 26 catalogs a year, an ever-growing website business, and a state-of-the-art distribution center in Tilton, NH.

About the J.Jill Compassion Fund

Founded in 2002, the J.Jill Compassion Fund is committed to providing support to community-based organizations that help disadvantaged and homeless women become self-sufficient.  J. Jill is honored to give to local organizations that help women in need regain their independence through programs that focus on education, job skills, and transitional and affordable housing. A donor-advised fund of the Boston Foundation, the J.Jill Compassion Fund has donated more than $3 million to over 60 organizations nationwide.

About Women In Need and Homework Helpers

Women In Need, Inc., has been serving homeless families in New York City for nearly 30 years, offering housing, help and hope to women and their children. J.Jill has been a friend to WIN for nearly 15 of those years. In 2001, Women In Need, with J.Jill as a full partner, created its Homework Helpers program for schoolage children in their shelters. Homework Helpers staff works with the NYC Board of Education to help stigmatized and often traumatized children excel in their schoolwork in a fun and nurturing environment.

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