20 Feb 2014

2014 Sports Illustrated swimsuit cover model Nina Agdal returns in new ad to promote the Charbroiled Atlantic Cod Fish Sandwich and Taco

By Angie Taylor

CARPINTERIA, Calif. - Feb. 19, 2014 - Carl's Jr.® and Hardee's® announce two ways to savor the delicious flavor of Charbroiled Atlantic Cod with the Charbroiled Atlantic Cod Fish Sandwich and new Charbroiled Atlantic Cod Fish Taco. The premium fish sandwich is available today at all participating Hardee's and Carl's Jr. locations. The Charbroiled Atlantic Cod Fish Taco is also available today at all participating Carl's Jr. locations and at all participating dual-branded Hardee's/Red Burrito locations.

Making another splash fresh from her first appearance on the cover of the Sports Illustrated swimsuit issue, model Nina Agdal returns to the beach for Carl's Jr. and Hardee's to promote Charbroiled Atlantic Cod. Filmed last year, the never-before-seen ad campaign was created by Los Angeles- and Amsterdam-based creative agency 72andSunny. View the new ad later this week on the brand YouTube channels (www.youtube.com/carlsjr and www.youtube.com/hardees) and on television starting on Monday.

Originally launched last year in time for Lent, Carl's Jr.'s and Hardee's' Charbroiled Atlantic Cod Fish Sandwich became, and is still today, the first charbroiled, never fried, fish sandwich from a major fast-food chain. The Charbroiled Atlantic Cod Fish Sandwich, at only 420 calories, offers guests a meal option that doesn't scrimp on flavor while the spicier Charbroiled Atlantic Cod Fish Taco has only 340 calories.

"Last year when we introduced the industry's first charbroiled fish sandwich, we completely broke away from the old fast-food paradigm which held that fish had to be battered-and-fried. Instead, we offered a lower-calorie fish option that tasted great because we charbroil the Atlantic cod fillets the same way we do our famous burgers. Our guests loved them so much last year that they're back again this year," said Brad Haley, chief marketing officer for Carl's Jr. and Hardee's. "For this year's Lenten season, we're also offering another way to enjoy Atlantic cod, with the Charbroiled Atlantic Cod Fish Taco. We spice it up with creamy Santa Fe sauce and serve it in a flour tortilla with shredded cheese, fresh salsa and lettuce. For those looking for lighter fare with a south-of-the-border flair, it's another great option that delivers big on flavor.

"Having Nina Agdal back in a never-before-seen ad is a great way to let the world know that Carl's Jr. and Hardee's are the only major fast-food chains that offer charbroiled Atlantic cod for Lent again this year," Haley continued. "And, we couldn't be happier for Nina landing this year's Sports Illustrated swimsuit issue cover. Her career continues to skyrocket so we're thrilled to be able to work with her again this year."

A mainstay on the Carl's Jr. menu and returning this month to Hardee's, the Charbroiled Atlantic Cod Fish Sandwich features a premium, charbroiled Atlantic cod fillet with creamy tartar sauce, sliced tomato and lettuce, served on a honey wheat bun. The Charbroiled Atlantic Cod Fish Taco features the charbroiled cod fillet served on a flour tortilla and topped with spicy Santa Fe sauce, fresh salsa, shredded cheese and lettuce. The Charbroiled Atlantic Cod Fish Sandwich is available for $3.99 or as a combo meal with fries and a drink for $6.49. The Charbroiled Atlantic Cod Fish Taco is available for $2.39. Prices may vary by location.

Stay tuned to Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter (www.twitter.com/carlsjr and www.twitter.com/hardees) for the latest product news. Download the Super Star Rewards app from the iTunes Store and Google Play and check in to redeem Carl's Jr. and Hardee's products on the spot, save points for a high-value reward, check out the full menu and use the store locator to find any Hardee's or Carl's Jr. in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns and licenses Carl's Jr.® and Hardee's® quick-service restaurants. CKE operates Carl's Jr. and Hardee's as one brand under two names acknowledging the regional heritage of both banners. CKE has a total of 3,441 franchised or company-operated restaurants in 42 states and 30 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Six Dollar Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning marketing approach, the Carl's Jr./Hardee's brand continues to deliver substantial and consistent growth in the U.S. and overseas. Since the end of Fiscal Year 2011 and through Nov. 4, 2013, the company's third fiscal quarter, CKE's annual system-wide sales were up 15 percent and the number of franchised and company-operated restaurants increased 8 percent worldwide, driven by 2 percent domestic growth and 53 percent growth outside the U.S. The Carl's Jr./Hardee's system is now 74 percent franchised, with international restaurants representing 17 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

05 Nov 2013

Chains Once Again Raise the High-Quality Bar They Set for Fast-Food Burgers

By Angie Taylor

CARPINTERIA, Calif. - Nov. 5, 2013 - More than a decade ago, Hardee's® and Carl's Jr.®  proved fast-food consumers can get a burger that rivals sit-down restaurant offerings with the introduction of their 100 percent Black Angus Beef Thickburgers® and Six Dollar Burgers®. Now the chains have upped the ante yet again. Currently rolling out across the country, Carl's Jr. and Hardee's premium burger lines will soon be served on Fresh Baked Buns.

The raw bun dough is given time to rise or "proof" and is then baked, cooled, sliced and served. These are no ordinary hamburger buns in many other ways. Consumers will notice the buns are denser, a little sweeter (bringing out the flavor of the charbroiled 100 percent Black Angus beef patties) and, of course, baked fresh, then grilled so that each one is served perfectly hot, soft and delicious.

Following the recent completion of the Made from Scratch™ buttermilk biscuits roll-out at Carl's Jr., both chains now have ovens installed in virtually all of their locations. In addition to baking fresh biscuits for breakfast, the ovens also make it possible to prepare Fresh Baked Buns for lunch and dinner guests.

"For years, our goal at Carl's Jr. and Hardee's has been to make sit-down restaurant-quality food available to fast-food consumers, but I think we've even gone a step beyond that this time," said Brad Haley, chief marketing officer of Carl's Jr. and Hardee's. "We're now not only the only major fast-food chains to offer 100 percent Black Angus beef burgers, but we're also the only ones to bake premium-quality buns for those burgers fresh in our restaurants, every day. Not many fine-dining restaurants even do that anymore. But, these aren't just basic hamburger buns that we've chosen to bake ourselves rather than have a commercial bakery make for us. They really are as good as or better than you could bake at home. In fact, we knew we were on to something in our test markets when customers started asking if they could buy a bag of buns to take home with them."

The Fresh Baked Buns launch will be supported by advertising created by Los Angeles- and Amsterdam-based creative agency 72andSunny. The commercials will begin airing across the country beginning Nov. 25 and also will be posted on the Carl's Jr. and Hardee's YouTube channels (www.youtube.com/carlsjr and www.youtube.com/hardees).

"Most people love the look and feel of great buns," Haley said. "So, our advertising campaign for Fresh Baked Buns will capitalize on that fact in a fun way."

Fresh Baked Buns are standard on any Six Dollar Thickburger at Carl's Jr. and one-third-pound Thickburgers at Hardee's. They also are available for substitution on any other burger or sandwich offering for an additional charge. Fresh Baked Buns received rave reviews in social media circles during local product tests in select Carl's Jr. and Hardee's locations. Beginning mid-October, the first wave of restaurants began offering the Fresh Baked Buns as a regular menu item. All participating Carl's Jr. and Hardee's restaurants will be serving Fresh Baked Buns by Nov. 14, 2013.

CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. is a privately held company headquartered in Carpinteria, Calif. As of October 7, 2013, the Company, through its subsidiaries, had a total of 3,381 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,402 Carl's Jr.® restaurants and 1,974 Hardee's® restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.


05 Jun 2013

Feeling 'McBurned'? Hardee's CEO Hears Your Beef

By Angie Taylor

Andy Puzder Hears Your Beef

CKE Restaurants CEO comforts angry McDonald's customers; reassures Angus beef fans that Carl's Jr. and Hardee's remain committed to quality Black Angus burgers

CKE Restaurants Holdings, Inc., parent company of Hardee's® and Carl's Jr.®, is offering understanding as well as continued, premium-quality Black Angus beef burgers to fast food fans feeling mcburned by McDonald's' recent discontinuation of their Angus Third Pounder burger line. Sympathizing with disgruntled McDonald's diners, today CKE Restaurants CEO Andy Puzder offers coupons and feedback to customers via personal video messages posted to the brands' YouTube pages (www.youtube.com/carlsjr and www.youtube.com/hardees). In the video messages, Puzder guides Angus lovers through the premium burger competitive landscape and explains how Carl's Jr. and Hardee's were the first and now only major fast food brands to offer 100 percent Black Angus beef.

"To burger fans who care about quality - I hear you," said Puzder. "Our competitor has made a choice to drop its Angus burgers, but for customers focused on premium quality and taste, and not on less for less, Carl's Jr. and Hardee's welcome your grieving stomachs. We were the first to offer Black Angus in our Six Dollar Burger and Thickburger lines. Following McDonald's' decision, our bigger, better Black Angus burgers are not only the only Angus burgers available at any major fast food chain, but I can assure you that they are here to stay."

In addition to Puzder's video messages, the CKE CEO is reaching disappointed McDonald's customers via a full-page USA Today ad and a limited-time offer to enjoy Carl's Jr.'s and Hardee's' 100% Black Angus Six Dollar BurgerTM for less than McDonald's' axed Angus beef burger. The $1 off coupon is available for download at ReclaimYourAngus.com and comes with an implied virtual hug from Happy Star.

 

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of fiscal 2013, the Company, through its subsidiaries, had a total of 3,318 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,369 Carl's Jr.® restaurants and 1,944 Hardee's® restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

28 May 2013

Hardee's Super Bacon Cheeseburger & "Man of Steel" partnership

By Angie Taylor

As part of CKE Restaurants' partnership with Warner Bros. Pictures for the release of "Man of Steel," Hardee's presents a super burger for super fans - the Super Bacon Cheeseburger.

Available now at all Hardee's locations, the epic new burger includes a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce and a super serving of bacon, with six full bacon strips woven together into a crispy bacon nest.

The commercial for the Super Bacon Cheeseburger, titled "Potholes," features "Man of Steel" star Henry Cavill and was directed by the film's director, Zack Snyder. It highlights the unsung, everyday heroes in Superman's world, all of whom deserve a super-satisfying burger. Check out the ad, airing now, on Hardee's YouTube channel: http://www.youtube.com/watch?v=YVCJIEjQd6g
24 Apr 2013

Local Hardee's assist military families and veterans

By Angie Taylor
This week kicks off the third annual Stars for Heroes in-store fundraising campaign, a special partnership between your local area Hardee's restaurants and military charities. Proceeds will benefit charities that support military personnel and their families, including the 2013 national beneficiaries American Red Cross, Dream Foundation and USA Cares, and several other local and regional charities.


From now through Sunday, May 12, your readers can donate $1 at their local Hardee's to help assist military families and communities - and receive more than $10 worth of restaurant coupons in return for their generosity. In addition, those who donate will receive a patriotic, Stars for Heroes' star cut-out to personalize and place on display in the restaurant. Additionally, supporters can donate online via the Stars for Heroes Facebook page.

Since the program's inaugural campaign in 2011, Stars for Heroes has raised more than $1.75 million to support more than 40 military charities, including prior national beneficiaries USA Cares, Homes for Our Troops and The Mission Continues, as well as many local and regional charitable organizations.

More information on the Stars for Heroes program and the charities that will benefit, including logos and video, is available here.

01 Feb 2013

Hardee's menu item debuts with Super Bowl ad

By Angie Taylor

Hardee's just announced their new Charbroiled Atlantic Cod Fish Sandwich with a little help from Sports Illustrated model Nina Agdal.

The swimsuit model stars in the new menu item's commercial, first premiering this weekend during Super Bowl XLVII. A behind-the-scenes look at the spot can be viewed on Hardee's YouTube page.

The Charbroiled Atlantic Cod Fish Sandwich features a charbroiled fillet of Atlantic cod, creamy tartar sauce and sliced tomato and lettuce on a honey wheat bun. Together with sister brand Carl's Jr., the national fast-food chain is the first to offer a charbroiled fish sandwich - not battered and deep fried - on the menu. At only 420 calories, the charbroiled sandwich offers a healthy and flavorful new meal option.

More information, including a behind-the-scenes photo of Nina at the commercial shoot, is available here.
18 Dec 2012

Hardee's is Spicing Up the Holidays!

By Angie Taylor

Hardee's is spicing up the holiday season with a hot new addition to their lineup of premium Charbroiled Turkey Burgers - the Jalapeno Turkey Burger.

For less than 500 calories, the Jalapeno Turkey Burger features a trifecta of bold and spicy flavors: juicy jalapenos, pepper-jack cheese and creamy Santa Fe Sauce, loaded up on a premium charbroiled turkey burger patty and served on a bun with red onion, lettuce and tomato.

More information on this deliciously spicy, lower calorie menu item is available at http://bit.ly/WlZpFM.

26 Oct 2012

Hardee's adds Steak and Eggs to breakfast menu

By Angie Taylor

Hardee's has added yet another tempting sandwich to its breakfast menu. It's a reinvention of a true American breakfast classic - steak and eggs - made even better on one of Hardee's famous Made from Scratch biscuits.

The new Ribeye Steak, Egg & Cheese Biscuit features thinly-sliced Ribeye steak, a folded egg and Swiss cheese, all nestled inside a buttermilk biscuit.

All the product details, in addition to a sneak peek of the new commercial featuring real award-winning Hardee's biscuit baker Shirley Jones, are available here: http://bit.ly/RiNwyC.

28 Aug 2012

Hardee's brings together BBQ's best pair

By Angie Taylor

Recently we told you about Hardee's Bacon Bacon Biscuit, but the restaurant chain just added another sandwich to their line of meat-on-meat items with the Memphis BBQ Burger.

The Memphis BBQ Burger combines saucy pulled pork and a classic charbroiled beef patty in BBQ bliss, topped with crispy onion strings, melting American cheese and Memphis-style BBQ sauce atop a sesame seed bun. The Memphis BBQ Burger starts at $3.79 and can also be ordered as a combo meal with fries and a drink. More information is available at http://bit.ly/MMN5gn.

Later this week, check out the ad campaign for the new menu item on Hardee's YouTube channel. The :30 spot features the Twitter hashtag #meatembrace, highlighting the meat-on-meat deliciousness. To participate in the conversation, "tweeple" are encouraged to use #meatembrace along with the @Hardees brand Twitter handle.
01 Aug 2012

Hardee's brings the Bacon Bacon with new biscuit

By Angie Taylor
Hardee's has introduced a sizzling new addition to its lineup of Made from Scratch Biscuits that will satisfy any bacon lover's morning craving.

A breakfast sandwich with twice the goodness, the Bacon Bacon Biscuit features crispy bacon strips and a slice of Canadian bacon, along with American cheese and egg all served on a freshly baked, buttermilk biscuit.

The Bacon Bacon Biscuit starts at $2.29 and is also available as a combo with Hash Rounds and coffee, orange juice or a soft drink for $3.99. More info is available here: http://bit.ly/LV6d6K.

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