Get In The Fight Against Flu

By Ann O'Donnell, D.O.

Genesis Health Group

Occasionally we may forget where the car keys are, or call a grandchild by a child's name, but we usually don't forget something that is free!

Flu shots won't cost you a dime out of your own pocket if you receive Medicare benefits. You can take advantage of the benefit, and protect your health, by getting a seasonal flu vaccination each year. This may be your first vaccine, your tenth or many more than that, but remember that you need it every year.

If you receive Medicare benefits, all you have to do is to show up and present your card. At Genesis flu shot clinics, and at most of the other businesses and organizations providing flu shots, your Medicare claim will be filed for you.

It is especially important if you are 65 or older that you be protected against seasonal influenza. As we age, our immune system weakens, making us more susceptible to the potentially dangerous, and sometimes fatal, complications of influenza. A frequent complication is pneumonia, so it also is a good idea to ask your physician about a pneumococcal vaccination.

According to the Centers for Disease Control and Prevention, it is estimated that 90 percent of all seasonal flu-related deaths in the U.S. each year occur in people 65 or older. The CDC also says that more than 60 percent of the flu-related hospitalizations also occur in people 65 or older.

Every year the vaccine is modified to reflect the strains that have been prominent in the world in the previous year. Usually the vaccine will protect against at least three different strains of the influenza virus. That is why one shot does not cover you for longer than one flu season. The best way to help prevent the spread of the virus is with good hand hygiene, cough etiquette and avoiding public contact with people who are sick. A flu vaccination is your best "additional" insurance against developing the flu.

If you get the flu, seek medical attention, especially if you have other chronic conditions, such as diabetes, COPD or heart disease. You'll likely know you have the flu from the fever, cough, sore throat, body aches and extreme fatigue. Influenza is a respiratory illness, not gastrointestinal. A doctor may suggest antiviral medication if you are just beginning to have the symptoms. Antivirals are more effective when the flu is diagnosed early. If you have had the disease for several days, the antiviral may have limited effectiveness. Fluids, rest and time are the key components to treatment. Like it or not, we can not hurry "Father Time."

You may have heard of herd immunity. That is the concept that if the people around you have been vaccinated, you will be protected even if you haven't been vaccinated. This doctor's advice would be to not take the risk. If more people think that way, we will be looking at an outbreak of the flu in epidemic proportions. Get vaccinated!

Genesis is doing its part to create an umbrella of flu protection over the region. Last year, the health system vaccinated about 35,000 people, including 9,400 elementary school children, who received free flu shots from the Flu-Free Quad Cities program.

No excuses. It's free if you have Medicare and you'll not only protect yourself, but your family, friends and loved ones around you.

Dr. Ann O'Donnell, D.O. is medical director of Genesis Hospice and the Clarissa C. Cook Hospice House.
DeWitt, Iowa -- Sept. 17, 2012 -- Genesis Medical Center, DeWitt and the Kenneth H. McKay Center for Breast Health are offering a great deal that could protect the breast health of women who attend.

Genesis will host a free screening of "The Help" and a wine tasting on Monday, Oct. 22 at the DeWitt Opera House. The event begins at 6 p.m. with the screening at 7 p.m.

The event is being held during National Breast Cancer Awareness Month to remind women to make an appointment for their mammogram. Enjoy the free event and encourage your friends to attend and to schedule their appointment.

Here is why a regular schedule of mammograms is so important:

• About 1 in 8 women in the United States will develop invasive breast cancer over the course of their lifetime.

• An estimated 230,000 new cases of invasive breast cancer are diagnosed each year in the U.S.

• A woman's risk of breast cancer approximately doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer.

For more information about breast health at Genesis Health System, go to www.genesishealth.com/cbh.

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DAVENPORT, Iowa -- August 27, 2012 -- Genesis Health System has been recognized by Wellness Councils of America (WELLCOA) as a national leader in employee wellness.

Genesis has received a Gold Award, which recognizes organizations developing comprehensive programs producing results. Criteria for each designation is based on progressive development and implementation of an organization's wellness initiative within the context of seven critical benchmarks.

Genesis Health System is one of 25 Gold Award winners from across the country. Genesis was less than 3 points from earning a Platinum Award, which is the highest level of recognition.

"A healthy workforce is very important to us,'' said Doug Cropper, President and CEO, Genesis Health System. "Our employees take responsibility for the health choices they make. Our role as leaders is to provide them with wellness programs and opportunities that promote health.''

Genesis Health System offers its employees a variety of incentives and programs to maintain and improve their health.

One of the most successful initiatives has been the Healthy Lifestyles program. Employees receive an annual screening for the five risk factors of metabolic syndrome. Employees who have fewer than three risk factors qualify for lower health insurance rates. Because of the program, Genesis employees have enjoyed nearly stable health insurance costs while rates across the country have risen steeply over the same period.

The Genesis WellPower Program, managed by Jan Treftz-Allen, is a key component of employee health. The program introduces employees and spouses to health habits to improve their lives. The program focuses primarily on exercise, nutrition and stress management, which have the biggest impact on health risks.

Within the Genesis WellPower Program are challenges for participants. Exercise, improved food choices, stress coping skills and taking part in Genesis-sponsored events are documented as part of an incentive program to reinforce good habits. The WellPower website offers employees online education and a variety of other resources to manage their health.

Genesis employees receive discounts for YMCA memberships and other health clubs. The Genesis food service offers healthy entree selections every day and vending machines have healthier options.

Another successful wellness program at Genesis is an annual employee bike sale. Employees are able to purchase bikes, biking gear and exercise equipment on a discounted basis and can have their purchase deducted from their payroll checks.

"We're very proud of the total wellness program at Genesis and the participation by employees and their families in the program,'' Cropper said. "Our wellness initiatives have helped save millions of dollars in our organization's employee health care costs, but more importantly, our employees are benefitting through improved health and lower costs for health insurance premiums.''

Genesis Occupational Health is working with area employers to introduce successful Genesis initiatives to their employees.

Wellness Councils of America, based in Omaha, focuses on building Well Workplaces - organizations that are dedicated to the health of their employees. To date, more than 600 companies have received Well Workplace awards.

WELCOA's Seven Benchmarks of results-oriented workplace wellness programs are: Capturing CEO Support; Creating Cohesive Wellness Teams; Collecting Data to Drive Health Efforts; Carefully Crafting An Operating Plan; Choosing Appropriate Interventions; Creating A Supportive Environment; Carefully Evaluating Outcomes.

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DAVENPORT, Iowa -- Aug. 7, 2012 -- Genesis Health System and development partner Build To Suit, Bettendorf, have broken ground for a 10,500-square foot building that will house the Genesis Center for Physical Therapy and Sports Rehabilitation at Eastern Avenue and 53rd Street.

Treatment options new to the region will include underwater and anti-gravity treadmills to expedite recovery after surgery or injury.

"This facility will have features unlike any now available in the region for recovery from injury or surgery,'' said Doug Boleyn, outpatient rehabilitation services director, Genesis Health System. "We will also have an emphasis on recovery of athletes or anyone who has suffered an injury while participating in sports.''

The underwater treadmill allows individuals to maximize their recovery potential by returning to functional training, such as walking, running and swimming much earlier in their recovery process and, with significantly less pain. Having the ability to adjust water temperature will allow for muscle relaxation and reduction of joint stiffness with warm temperatures and swelling control with cooler temperatures.

The underwater treadmill will be equipped with video analysis. Swimmers will be able to swim against resistance and runners will be able to train while having mechanics videotaped to decrease the possibility of future injuries and maximize performance.

An anti-gravity treadmill, developed by NASA, uses air pressure in a chamber to gently lift the user and is used primarily for rehabilitation of lower extremity injuries and athletic training.

The facility will have higher ceiling height, a pitching mound, golf net, running lanes and a lounge called the Chill Zone for cool down after workouts. The features will allow athletes greater opportunity for a quicker return to competitive athletics. Sports-specific training will be available.

The Genesis Rehabilitation staff will continue to provide one-on-one individualized care for both acute and chronic pain. Services include treatment for muscle, bone and joint pain, return to work training, pre- and post-operative recovery, balance/dizziness dysfunctions and TMJ/headache pain. A certified hand specialist will continue to restore maximal upper extremity function regardless of the degree of the injury.

Paul Boffeli, vice president and project manager for Built To Suit, said he believes the Genesis facility could stimulate additional development in the area.

"There is a lot of opportunity for additional development on 53rd Street and Eastern Avenue. So far, commercial development has been limited, but we think this project may open the area to other projects,'' Boffeli said.

The building is scheduled to be completed by Jan. 1.

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DAVENPORT, Iowa - July 10, 2012 -- The health professionals providing patient care at Genesis Medical Center, Illini Campus have education, experience, critical-thinking skills and one more important tool.

That additional tool is a laptop and software that allows the provider to enter care instructions, medication orders and patient history into a record that can be shared between providers with limited use of handwriting and paper.

Handwriting can be difficult to read and paper can be misplaced. Computerized Provider Order Entry (CPOE) reduces both of those concerns to help Genesis provide a safer patient experience with quality outcomes.

Now fully implemented at Illini Campus and in the process of being fully implemented throughout in Genesis Health System, CPOE is one of the advancements that helped Genesis be recognized as one the nation's 100 Most Wired hospitals and health systems for the ninth consecutive year.

The 100 Most Wired are named by Hospitals & Health Networks magazine based on the use of information technology to accomplish key goals, including safety and quality objectives.

Genesis Health System is the only Iowa hospital or health system to be recognized as a 100 Most Wired for nine consecutive years.

"Genesis is well ahead of most health care organizations in the country in its use of technology to benefit our patients,'' said Rob Frieden, Vice President of Information Services, Genesis Health System. "The technology implemented by Genesis in recent years has resulted in fewer medical errors, improved safety and quality of care for patients and has created efficiencies to help us control costs.

"Genesis is moving toward a seamless approach to medical records, which makes health care safer, more convenient and less stressful for patients.''

A highlight within Genesis over the past year is that all physicians admitting patients at Genesis Medical Center, Illini Campus now are using CPOE.

"Illini is the test tube baby for Genesis when it comes to CPOE, but we're getting better and the process is getting easier. We're making reasonable progress,'' said Dr. Peter Metcalf, a pediatrician with Genesis Health Group who is also Vice President for Medical Affairs at Illini. "It has taken a long time, and it is quite a task but over the long-term, the benefits will be worthwhile.

"We will eliminate all paper records, will move away entirely from handwritten orders and we will be sharing patients records between providers both within Genesis and outside of Genesis. It is a major undertaking that will require years of refining, but every health care organization in the country is headed in the same direction.''

Physicians within Genesis Health Group are also advancing toward 100 percent use of electronic medical records. By using electronic records, patient records are more easily shared across the system.

For the past 14 years, the Most Wired Survey and Benchmarking Study has been conducted annually by Hospitals & Health Networks. The benchmarking studies ask hospitals to report their uses of information technology in five areas: safety and quality, customer service, business process, workforce, and public health and safety. Every hospital in the U.S. is invited to participate.

The nation's 100 Most Wired hospitals and health systems demonstrate better outcomes in patient safety, risk-adjusted mortality rates and other key quality measures through the use of information technology, according to analysis.

"Our focus is always patient safety and quality of care,'' Frieden said. "Will the new technology make our patients safer? Will it provide them with a better patient experience?

"And finally, will the new technology also create efficiencies for our caregivers and staff?'' Frieden said one of the goals within the system is to continue implementing information and medical technology throughout the system, including at Mercer County Hospital in Aledo, Ill., and Jackson County Regional Health Center in Maquoketa, Iowa.

The 100 Most Wired winners are featured in the Summer edition of Hospitals and Health Networks (H&HN) magazine.

About Genesis Health System
Genesis Health System, its affiliates and partners offer a full continuum of health care services in a 12-county region of Eastern Iowa and Western Illinois. Our affiliates include : acute and tertiary hospital care at Genesis Medical Center, Davenport and DeWitt, Iowa and at the Illini Campus in Silvis, Illinois; home health and hospice services through Genesis VNA and Hospice; Genesis Workplace Services, including occupational health, employee assistance program and wellness services for employers and their employees; the Clarissa C. Cook Hospice House; senior living facilities offering rehabilitation and long-term care; Genesis Health Group, with more than 170 primary care physicians and specialists; the Genesis Quad Cities Family Medicine Residency Program; Genesis Psychology Associates; three Convenient Care clinics; and Genesis Home Medical Equipment. Partners include the Genesis Medical Park, Crow Valley and Spring Street Surgical Center, Davenport. Genesis Health System also manages Mercer County Hospital, Aledo, Ill., and Jackson County Regional Health Center, Maquoketa, Iowa. For more information, visit our Web site at www.genesishealth.com.

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DAVENPORT, Iowa -- May 24, 2012 -- Genesis Health System is proud to be a
sponsor of summer in the Quad Cities.

"Genesis Health System enjoys sponsoring a wide range of community events that
contribute to our diverse and vibrant quality of life and promote wellness,'' said Ken
Croken, vice president of corporate communications and business development,
Genesis Health System. "An active community with quality events like these help us
recruit and retain health professionals to the community."

Kicking off the summer is the Quad Cities Criterium bike races on Monday, May 28
on the streets of downtown Rock Island. Genesis is the presenting sponsor.

Genesis will also sponsor the Susan G. Komen Quad Cities Race for the Cure as
founding sponsor on June 9 in Moline; Father's Day with the River Bandits to benefit
Genesis Cancer Care Institute and the fight against prostate cancer, June 17;
Red, White & Boom bi-state Independence Day celebration on Tuesday, July 3;
Genesis Firecracker Run in East Moline on Wednesday, July 4, in East Moline; Camp
Genesis, a free camp experience for children with cancer in their families, July 8-
13; and, Quad-City Times Bix 7 on Saturday, July 28 in Davenport.

More events may be added later.

The Criterium is first on the schedule, starting at 8 a.m. on Monday. The event
attracts top amateur and professional bike racers from all over the country. There
are events for juniors, men, women and masters riders.

For information on the Quad Cities Criterium, go to www.quadcitiescriterium.com.

Here is information about other Quad Cities events Genesis is sponsoring this
summer:



Komen Quad Cities Race for the Cure. When: 8 a.m., Saturday, June 9.
Where: i wireless Center, Moline. Event information: Register for the 5K
or 1.2 mile walk/run. Or, you don't have to run a step to support the cause.
Sleep-In for the Cure, or become one of the Men In Pink and just cheer on
everyone else. Genesis is the Founding Sponsor of the event. Information/
registration: www.komenquadcities.org.



Fight Prostate Cancer On Father's Day With The River Bandits. When:
5 p.m., Sunday, June 17. Where: Modern Woodmen Park, Davenport. Event
information: A bleacher ticket and a barbeque buffet served from 4-6 p.m.
is $25, with a portion of proceeds going to the Genesis Cancer Care Institute
and the fight against prostate cancer. For more: www.riverbandits.com.



Red, White and Boom! When: 6 p.m., Tuesday, July 3. Where: Davenport
and Rock Island riverfront; Event information: Celebrate America's

Birthday with the best fireworks display in the Quad-Cities shot over the Mighty

Mississippi. There are also live performances, fun activities, food, drinks, and

more. For more: http://sites.google.com/site/redwhiteboom/



Genesis Firecracker Run. When: 7:30 a.m., Wednesday, July 4.
Where: East Moline. Event information: 5K/10K; new 10K 2-person
relay; Kiddie run; The National Bank Mile; Hospital Bed Races. For more:
www.firecrackerrun.com.



Camp Genesis. When: July 8-13. Where: YMCA Camp Abe Lincoln, Blue
Grass, Iowa; Camp information: A free camp experience for children who
are dealing with cancer in their families. A traditional camp experience of
swimming, horseback riding, a climbing tower but also cancer education and
educational and emotional support from Gilda's Club Quad Cities. For more:
Call Gilda's Club at (563) 326-7504 for information or download a camp
application at www.gildasclubqc.org (click on the Camp Genesis link.)



Quad-City Times Bix 7. When: 8 a.m., Saturday, July 28. Where:
Downtown Davenport. Information: A world-class 7-mile road race. There
is also a 3-mile Quick Bix and Jr. Bix events on July 27. Genesis is a Platinum
Sponsor, the volunteer sponsor and Genesis professionals staff the medical
tent. For more: www.bix7.com.

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BREAKTHROUGH TECHNOLOGY TO FREEZE AWAY BODY FAT NOW AVAILABLE

DAVENPORT, Iowa -- May 9, 2012 -- CoolSculpting®, an innovative technology that freezes away unwanted fat, is now available at Genesis Plastic Surgery Specialists, making the medical practice the first in the region to offer this breakthrough in non-invasive fat reduction.

"CoolSculpting is an exciting new approach that is non-invasive and has shown significant results in clinical studies for removing fat without the potential risks and downtime of invasive procedures," said Anne Cramer, M.D., who is in practice with John Searles, M.D. "We have found the procedure to be extremely effective, especially on resistant, localized areas such as back fat, love handles and the isolated belly fat. CoolSculpting is comfortable and patients are highly satisfied."

Cleared by the U.S. Food and Drug Administration (FDA), CoolSculpting cools unwanted fat cells in the body, thereby inducing a natural, controlled elimination of fat cells. Based on science developed by the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, Mass., this breakthrough is based on thorough research that demonstrates fat cells are more susceptible to cold and are selectively, painlessly and permanently destroyed. Starting several weeks after the procedure, cooled fat cells begin a process called "apoptosis" and begin to shrink and disappear. The body proceeds to naturally and gradually eliminate the cooled fat cells, reducing the thickness of the fat layer.

Unlike many other methods of fat reduction, CoolSculpting involves no needles, surgery or long periods of recovery. During the procedure, a non-invasive applicator delivers precisely controlled cooling to the treatment area, specifically targeting fat. Treatments last one hour. Some patients will benefit from a repeat procedure to the area.

On average, each CoolSculpting procedure results in an undeniable reduction of fat in the treated area, and patients can start to see results as soon as three weeks following treatment, with the most dramatic results occurring over a period of two to four months in most patients.

Surgeons Dr. Anne Cramer and Dr. John Searles provide board-certified services in breast surgery, body contouring, liposuction, face and eyelid surgery and post-bariatric plastic surgery. They also specialize in breast reconstruction after cancer, skin cancer and burn care.

Genesis Plastic Surgery Specialists is located at 5335 Eastern Ave., Davenport. For more information, call (563) 323-0026 or www.genesishealth.com/pss. For information about CoolSculpting, go to www.thefatfreeze.com.

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DAVENPORT, Iowa -- May 4, 2012 -- Steve Kuttler only needed to buy one raffle ticket to experience the golf trip of the lifetime at the 2011 Lexus Champions for Charity National Championship at Pebble Beach.

Kuttler had previously only driven past the famed Pebble Beach Golf Resorts along the coast of California.

"That was enough. It wasn't even on my 'Bucket List' of things I wanted to do. I thought it was out of my range,'' said the Davenport Central High School teacher and golf coach. "It wasn't even my dream.''

A lucky draw at the 2011 Genesis Pro-Am Challenge changed all of that.

Kuttler purchased one $50 ticket for the raffle to play in the Lexus Champions For Charity National Championship tournament. The trip was donated by Lujack Lexus of Quad Cities, a tournament sponsor of the Genesis Pro-Am Challenge. Kuttler didn't think much about winning; not with just one ticket.

"Our daughter, Anne, is a nursing student at Luther College and she was one of the recipients of a $10,000 grant through the Genesis nursing scholarship program,'' Steve explained. "Everyone had been so kind to our daughter, and it was fun having her speak at the reception.

"We thought that we should spend $50 on a ticket for the raffle and we had the $50 that day.''

The one raffle ticket the Kuttlers had purchased was drawn as the winner. Steve and his son, Ben, a former high school golfer at Davenport West High School, played the Pebble Beach courses in the Lexus event last December.

Lujack Lexus of Quad Cities is again sponsoring the raffle to win the all-expenses paid 54-hole tournament. Only 300 tickets will be sold at $50 each or 3 tickets for $100 for the chance at the golf package valued at more than $8,000.

The ticket drawing for the package will be held on Aug. 20 at the annual Genesis Pro-Am Challenge. The Pro-Am will be held on three courses - Crow Valley Golf Club, Oakwood Country Club and Short Hills Country Club. Lujack Lexus of Quad Cities and Quad City Bank & Trust are tournament sponsors.

There will be a 11:30 a.m. shotgun start at each course and a $250 entry fee to play, which includes lunch, course refreshments, cart and greens fees, an entry gift and heavy hors d'oeuvres during the Awards Reception at each course. There will be a golf professional playing in each foursome.

Proceeds from the raffle and tournament help provide nursing scholarships for future and current Genesis nurses. For information, or to purchase tickets for the raffle, call (563) 421-6861.

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DAVENPORT, Iowa - April 20, 2012 -- The most common form of cancer also
is one of the most treatable and preventable, but if left untreated, skin cancer can
be deadly.

May is National Melanoma and Skin Cancer Detection and Prevention Month and
Quad Cities residents are being urged to take advantage of a free skin cancer
screening. The screening will be held from 8-10 a.m. on Saturday, May 19 at
the Genesis Cancer Care Institute, located at Genesis Medical Center, 1401 West
Central Park Ave.

The screening is for people who have not previously had a screening for
skin cancer. Appointments are required and can be made by going to
www.genesishealth.com/classes and clicking on screenings. You may also call
(563) 421-8667  and leave a message.

Participants should use the Atrium entrance located on the Central Park Ave. side of
the hospital to attend the screening.

The annual free screening is offered by Genesis to increase public awareness about
malignant melanoma and other skin cancers. Malignant melanoma is the most
serious form of skin cancer. Once malignant melanoma has spread to other parts
of the body, the cancer is often deadly. It is estimated that there will be 76,250
new cases of melanoma this year and melanoma will cause nearly 9,200 deaths.

While the incidence of many common cancers is falling and survival rates are rising,
the incidence of melanoma continues to increase at a rate faster than any of the
seven most common cancers. Melanoma accounts for about 5 percent of skin
cancer cases, but it causes a majority of skin cancer deaths.

Skin cancers are highly curable if detected and treat in the earliest stages.
-- MORE --

2 -- Genesis Offers Free Skin Cancer Screening

It is important for patients to recognize changes on their skin and
skin assessed on a regular basis by their health care provider.

If you have any of the following symptoms, tell your doctor:
• Any change on the skin, especially in the size or color of a mole or other
darkly pigmented growth or spot, or a new growth.
• Scaliness, oozing, bleeding, or change in the appearance of a bump or nodule
• The spread of pigmentation beyond its border, such as dark coloring that
spreads past the edge of a mole or mark
• A change in sensation, itchiness, tenderness, or pain

Risk factors for non-melanoma and melanoma skin cancers include :
• Unprotected and/or excessive exposure to ultraviolet (UV) radiation
• Fair complexion
• Occupational exposures to coal tar, pitch, creosote, arsenic compounds, or
radium
• Family history
• Multiple or atypical moles
• Severe sunburns as a child
The best ways to lower the risk of non-melanoma skin cancer are to avoid intense
sunlight for long periods of time and to practice sun safety. You can continue to
exercise and enjoy the outdoors while practicing sun safety at the same time.

All cosmetics on the skin should be removed prior to the screening. Participants
may choose to have sun-exposed areas such as arms, legs and the face evaluated,
or can receive a full-body screen for which they should wear a bathing suit under
clothing.

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DAVENPORT, Iowa -- April 17, 2012 -- Three Genesis Health System events in May to recognize National Skin Cancer Awareness Month will reach both kids and adults with a sun-sensible message.

On Monday, May 7, Genesis will be handing out kid-friendly skin cancer prevention information and packets of sunscreen to young fans attending the Quad City River Bandits game at 11 a.m. against Peoria at Modern Woodmen Park. Several thousand school kids from the area are expected to attend the game.

Moline Dispatch and Rock Island Argus sports reporter Daniel Makarewicz, a cancer survivor, is sponsoring the sunscreen packets for the River Bandits game. Makarewicz, who covers the River Bandits for the Dispatch and Argus, raised money for cancer awareness at a raffle he organized.

Makarewicz will help distribute sunscreen packets at the game on May 7.

"As a survivor of cancer, I understand that there is a lot all of us can do to avoid many cancers, including skin cancer,'' Makarewicz said. "One of the lifestyle changes we can make is to limit our exposure to ultraviolet rays from the sun and from tanning beds.

"Being sun sensible is a great message for kids to learn early because damage to our skin from the sun is cumulative over time."

On Saturday, May 19, Genesis will host its annual free skin cancer screening from 8-10 a.m. at the Genesis Cancer Care Institute, located at Genesis Medical Center, 1401 West Central Park Ave.

The screening is for people who have not previously had a screening for skin cancer. Appointments are required and should be made by going to www.genesishealth.com/classes and events/screenings/skin cancer screening. Select the preferred time slot, then click on the blue "Sign In & Register'' button, or you may "Continue As A Guest."

On Sunday, May 20, Genesis will provide sun screen and information to fans attending the Clinton LumberKings game against the Quad City River Bandits at 2 p.m. at Ashford University Field in Clinton.

"With many cancers, the number of new diagnoses are falling and survival rates are rising but melanoma, the most serious form of skin cancer, continues to rise in numbers and it is a cancer that is often preventable by our personal behavior,''
explained Kim Turner, research nurse, Genesis Cancer Care Institute. "That is why it is so important to practice sun sense not only in May, but throughout the year.

"The primary risk for developing skin cancer is overexposure to the sun's ultraviolet rays."

It is estimated that there will be 76,250 new cases of melanoma this year U.S. and melanoma will cause 9,200 deaths. Melanoma accounts for about five percent of skin cancer cases, but is the cause of the majority of skin cancer deaths.

Skin cancers are highly curable if detected and treated in the earliest stages. It is important for patients to recognize changes on their skin and to have their skin assessed on a regular basis by their health care provider.

Risk factors for non-melanoma and melanoma skin cancers include :

• Unprotected and/or excessive exposure to ultraviolet (UV) radiation
• Fair complexion
• Occupational exposures to coal tar, pitch, creosote, arsenic compounds, or radium
• Family history
• Multiple or atypical moles
• Severe sunburns as a child

For more information about all cancers go to www.genesishealth.com/cancer.
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