It's been more than two decades since Batman was resurrected - rebranded - to the mainstream world, and it's largely due to a boy and his dream.

"I wasn't just rejected from every studio in Hollywood; I was emphatically rejected because Batman was known only as a punch line to a joke," says Michael Uslan, who became one of the highest-grossing movie executive producers of all time with the Batman film franchise. He writes about his personal journey in rebranding his hero to the world in his memoir, The Boy Who Loved Batman (www.theboywholovedbatman.com).

"When I watched the sitcom in 1966, I was both thrilled and horrified - the former because my idol was on TV with a cool car, and the latter because people were laughing at Batman and that just killed me. I knew then that my purpose in life was to show everyone who the Dark Knight really was."

Uslan reviews some of the reasons the Batman franchise became one of the most successful in film history:

• A talented team: Thanks to genius filmmakers like Christopher Nolan and Tim Burton, super producers, daring execs, amazing casts, and incredible crews, the rebranding of the character became so strong that the word "Batman" wasn't even included in the titles of the last two films, "The Dark Knight" and "The Dark Knight Rises."

• Branding - a built-in narrative: A cool symbol, check; tall, dark and handsome, check; a relatable origin story (no superpowers) check; great technology for the character to use against villains, check ... You know a brand has hit the mark when a logo conveys all of the key points. But rebranding can be tricky. Uslan knew about the innate potential, but Hollywood couldn't see Batman as the Dark Knight after the 1960s sitcom, which is why it took a decade after acquiring the rights to Batman to actually start production. Rebranding is often the art of uncovering a product's past, he says.

• Branding - a safer investment: Other successful movies this year -- Marvel's "The Avengers" and "The Amazing Spider-Man," "The Hunger Games" - all carry strong brands. Most successful products, in and out of Hollywood, have successful brands behind them, Uslan notes. When a brand has been established, it becomes a safer risk for investors and opens multiple revenue streams across many platforms.

• Unwavering conviction: How does a middle-class kid in his 20s, the son of a stonemason and a bookkeeper, buy the film rights to Batman? How does that same guy create the comic-to-film craze that society has witnessed in the past two decades when no one believed in his vision? Every time his resolve was questioned, it came down to the same answer, "I had 100 percent confidence it would work," Uslan says.

"Branding is absolutely the most important aspect to marketing any product these days," Uslan says. "We succeeded. I believed 100 percent in a vision that involved my favorite super-hero of all time, a character the world recognized and responded to across borders and even cultures. Batman needed to be presented in a way he'd only been seen in the comic books - as the Dark Knight."

About Michael Uslan

Michael Uslan, (www.theuslancompany.com), is the Originator and Executive Producer, along with his partner Benjamin Melniker, of the Batman franchise of motion pictures. In his 36 years in the film and television industry, he has been involved with such projects as "National Treasure," "Constantine," and countless animated projects. His projects have won Oscars, Golden Globes and Emmy Awards. He is the author of "The Boy Who Loved Batman," his autobiography, now in bookstores and at amazon.com.

In the United States, women are assaulted or beaten once every nine seconds; worldwide, one in three women have been battered, raped or otherwise abused in her lifetime, according to women's advocacy organizations.

"That means most of us - while grocery shopping, at work or at home - come across several women a day who have either been abused, or are currently enduring abuse," says Linda O'Dochartaigh, a health professional and author of Peregrine (www.lavanderkatbooks.com). "It's a terrible fact of life for too many women, but if there is something we can do about it and we care about fellow human beings, then we must try."

There are several abuse resources available to women who are being abused, or friends of women who need advice, including:

• TheHotline.org, National Domestic Violence Hotline, open 24 hours a day, 365 days a year, 1-800-799-SAFE (7223)

• HelpGuide.org, provides unbiased, advertising-free mental health information to give people the self-help options to help people understand, prevent, and resolve life's challenges

• VineLink.com, allows women to search for an offender in custody by name or identification number, then register to be alerted if the offender is released,  transferred, or escapes

• DAHMW.org, 1-888-7HELPLINE, offers crisis intervention and support services for victims of intimate partner violence and their families

Perhaps the best thing friends and family can do for a woman enduring domestic abuse is to be there for her - not only as a sympathetic ear, but also as a source of common sense that encourages her to take protective measures, O'Dochartaigh says. Before that, however, loved ones need to recognize that help is needed.

O'Dochartaigh reviews some of the warning signs:

• Clothing - Take notice of a change in clothing style or unusual fashion choices that would allow marks or bruises to be easily hidden. For instance, someone who wears long sleeves even in the dog days of summer may be trying to hide signs of abuse.

• Constant phone calls - Many abusers are very controlling and suspicious, so they will call their victims multiple times each day to "check in." This is a subtle way of manipulating their victims, to make them fearful of uttering a stray word that might alert someone that something is wrong. Many abusers are also jealous, and suspect their partner is cheating on them, and the constant calls are a way of making sure they aren't with anyone they aren't supposed to be around.

• Unaccountable injuries - Sometimes, obvious injuries such as arm bruises or black eyes are a way to show outward domination over the victim. Other times, abusers harm areas of the body that won't be seen by family, friends and coworkers.

• Frequent absences - Often missing work or school and other last-minute plan changes may be a woman hiding abuse, especially if she is otherwise reliable.

• Excessive guilt & culpability - Taking the blame for things that go wrong, even though she was clearly not the person responsible - or she is overly-emotional for her involvement - is a red flag.

• Fear of conflict - Being brow-beaten or physically beaten takes a heavy psychological toll, and anxiety bleeds into other relationships.

• Chronic uncertainty - Abusers often dominate every phase of a victim's life, including what she thinks she likes, so making basic decisions can prove challenging.

About Linda O'Dochartaigh

Linda O'Dochartaigh has worked in health care is an advocate for victims of child abuse and domestic violence.  She wants survivors to know that an enriched, stable and happy life is available to them. O'Dochartaigh is the mother of three grown children and is raising four adopted grandchildren.

Does our society hold too narrow a view of what defines strength?

The things many would point to as indicators - youth, wealth, a fully capable body - fall short, says Charles Gourgey, a veteran hospice music therapist and author of Judeochristianity: The Meaning and Discovery of Faith (www.judeochristianity.org), a book that explores the unifying faith elements of Judaism and Christianity.

"Youth is ephemeral, abundant wealth is for just a few, and we all experience some kind of disability, usually at several points in our lives," he says. "A car accident, the loss of a job or a home, grief over a loved one's dying: such things can happen to anyone and easily destroy our happiness."

Gourgey says some of the greatest strength he's ever seen was demonstrated by certain of his patients facing imminent death.

"Some people have complete love and grace when facing death - it's how they've lived their lives, and at the end of their lives, it's what supports them," he says. "Those who, at the end, are peaceful, grateful and confident share some common characteristics."
They are:

• Their love is non-self-interested. When we have awareness of and deepest respect and reverence for the individuality of others, we overcome the high walls of ego and experience a tremendous sense of freedom, says Gourgey. He says he continues to be inspired by patients who cared more for the well-being of others, including their fellow hospice patients, than themselves while facing their own mortality. Non-self-interested love - loving others for themselves without expecting or needing anything in return - is the greatest form of love, he says.

• They had an unwavering faith that transcended religious dogma. Faith is the knowledge that there is more to life than the apparent randomness of the material world; a sense that we are known to a greater reality and will return to that reality. No matter what their religion, the patients who were most at peace with their life's journey were those who had faith in something higher than themselves. The problem with many concepts of faith, Gourgey continues, is that people attach specific doctrines to it, which means some people will always be excluded. A unifying faith - that all people are connected and love is the force that binds us - allows for trust, compassion and caring.

• They were motivated by an innate sense of what is good. They didn't get mad at themselves; they didn't beat themselves up for mistakes they might have made in the past. That's because they were always guided by their sense of what is good, and they made their choices with that in mind. That did not prevent them from making some bad choices or mistakes over the course of their lives, Gourgey says. But when they erred, they addressed the problem with the same loving compassion they extended to others. "Their compassion overcame even any self-hate they may have experienced."

Many patients left lasting impressions on Gourgey, and taught him valuable life lessons. He remembers one in particular.

"She was in hospice, a retired nurse who had developed a rare, incurable disease," he recalls. "She would go around every day, checking to see what she could do for the other patients. She fetched blankets for a 104-year-old lady who always complained of cold feet. She sat with and listened to patients who needed company and someone to talk to. She had an attentive awareness about her, like she was fully in touch with her soul."

Gourgey was with the woman when she died.

"She was radiant, she just glowed. She kept repeating how grateful she was for her life," he says. "It was as if the life of love she'd lived was there to transport and support her at the end."

About Charles "Carlos" Gourgey

Charles "Carlos" Gourgey, PhD, LCAT, MT-BC, is a board-certified and New York state-licensed music therapist. He has more than 20 years of experience working in hospices and nursing homes, and for 10 years was music therapist for Cabrini Hospice in New York City. He has published articles on psychology and religion in various journals.

Barclays, Lehman Brothers, JP Morgan - it seems every time we turn around, another financial giant is accused of lying, cheating and stealing.

It's not your imagination, says Rakesh Malhotra, a longtime COO who has worked in Asia, East Europe and United States and led cross-cultural diverse teams.

"White-collar crime convictions in the United States alone have increased 17.8 percent in the last five years alone," he says. "Last year, the Securities Exchange Commission filed a record 735 enforcement actions."

And it's not just hedge fund operators and money traders. White-collar crimes include identity theft, cheating on taxes, health-care fraud - crimes as readily committed by employees at the local big-box store as suits in penthouse offices.

"The problem is one of values," says Malhotra, author of Adventures of Tornado Kid: Whirling Back Home Towards Timeless Values (www.FiveGlobalValues.com). "I have worked in several countries, recruiting, hiring, training and retaining employees. I found that in every culture, the same core values play a key role in the success of both employees and the corporation.

"Unfortunately, they are not taught in school - not in grade school or in most business schools. While we would benefit from having values taught at all age levels, for now they are learned mostly from parents, mentors, inspiring teachers and others who shape young lives."

It's as important for the business to have what Malhotra has identified as five essential global values as it is for the employees, he says.

"The business has to show that these ethics are implemented and acted upon. Otherwise, the employee with values, the one instructed to, say, lie about a product, will feel secure about reporting such conduct without being fired."

What are these values and how can they be taught?

• Responsibility: There is nothing more fundamental to being an adult in our society than accountability. Parents can create cause-and-effect circumstances, such as letting a teen borrow the car provided they put gas in it. Breaking such a pact though, because of a bad grade in school, creates a mixed message. When children learn responsibility, they know that happiness comes from doing the right thing.

• Compassion: It's not just a term for being nice; compassion is a form of intelligence - an empathetic ability to see a situation through another's eyes and to feel what another person feels. When adults are compassionate, they reach out to help others because they can feel others' pain - and the relief and gratitude of help, sympathy or encouragement.

• Integrity: Integrity is the glue that holds together all of the values. When given an option to stray from our values, such as lying for the sake of convenience, integrity is there to hold us accountable.

• Peace: Our ability to manage conflicts amicably is a direct result of a peaceful mind and attitude. Those who value peace view anger, jealousy and hostility as the barriers to communication that they are. In all settings, business and domestic, conflicts will arise - it is inevitable. We must work through these peacefully if we are to move forward.

• Love: You must love what you do, passionately. Do your work and your organization in some way contribute to the welfare of people? That is the reason for your passion. With love, you contribute to the greater good and feel gratified.

About Rakesh Malhotra

Rakesh Malhotra has worked in, lived in or traveled to more than 40 countries. During this time, he studied human behavior in relation to core values as a means hire, promote and manage effectively. He has focused on what influences performance and what makes some employees perform at a higher level than others. Malhotra holds a master's in Public Administration and several diplomas in business education.