--Free bra fittings to help women look good, and do good--

WHAT: Join Wacoal in its mission to help end breast cancer with Fit for the Cure^®! Participate in a Fit for the Cure event and receive a complimentary bra fitting from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen® for breast cancer research and community health programs. Wacoal will also donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt'd bra purchased at these events. 

For nearly 15 years, Wacoal has swept the nation educating and fitting more than 604,000 women across 411 cities about the importance of bra fit, foundation and overall breast health. To date, through Fit for the Cure, Wacoal has donated nearly $4 million to Susan G. Komen.

During the month of October, Wacoal will also donate $2 to Susan G. Komen for each item purchased from the Embrace Lace collection in support of Breast Cancer Awareness (BCA) month. Supporters will receive a free gift with the purchase of $80 or more from the Wacoal Embrace Lace collection. 

This year, Wacoal also offers an exclusive limited edition silver strap to provide further support to women in need, through a partnership with Hollye Jacobs, award-winning blogger, breast cancer survivor and author of New York Times best-seller The Silver Lining: A Supportive and Insightful Guide to Breast Cancer. All proceeds from sales of the silver strap will go to provide copies of the book to women going through treatment in communities across the country.

WHY: Research shows that 8 out of 10 women are wearing the wrong sized bra. Women should be professionally fitted for a bra once a year to ensure their bra size has not changed as a result of fluctuations in their body.  

Breast cancer is the second leading cause of cancer death in American women and accounts for 26% of all cancers among women.  Conducting monthly breast self-examination is an important way to detect abnormalities at an early stage. Take 15 minutes to meet with a Wacoal fit expert while contributing to an important cause and sign up for a monthly reminder e-mail that could ultimately save your life.  

WHEN: Friday, October 10, 2014

10am - 4pm

Dillards - Northpark Mall

320 W Kimberly Rd.

Davenport, IA

(563) 388 - 7954

For more information or to schedule interviews, please contact:

Hannah Rood or Jessica Nadaud

hrood@lsagency.com or jnadaud@lsagency.com